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Olympics must ‘keep trying and tried harder’ to reach higher ideals

News | www.bizjournals.com | 3 hours 8 minutes ago

Regarding the Guest Opinion “Olympics should lose the self-importance” (Aug. 29-Sept. 4 issue), the writer’s insight into sports marketing and brand management are well-founded. My business, producing Bay Area running events, applies similar strategy.

http://www.bizjournals.com/sanfrancisco/stories/2008/09/08/editorial4.html?ana=from_rss

Long-term plan aids marketing of Michael Phelps

News | www.iht.com | 8 hours 40 minutes ago

PHILADELPHIA: Olympian Michael Phelps' record-setting performance in Beijing has led to multimillion-dollar(euro) endorsement deals, but his road to marketing gold was paved years before he swam a lap in China.

http://www.iht.com/articles/ap/2008/09/07/sports/NA-SWM-Marketing-Phelps.php

Long-term plan aids marketing of Michael Phelps

News | www.examiner.com | 8 hours 59 minutes ago

Olympian Michael Phelps' record-setting performance in Beijing has led to multimillion-dollar endorsement deals, but his road to marketing gold was paved years before he swam a lap in China.

http://www.examiner.com/a-1575000~Long_term_plan_aids_marketing_of_Michael_Phelps.html?cid=rss-Business

Phelps’ marketing plan going the distance

News | www.msnbc.msn.com | 12 hours 14 minutes ago

<img align="left" border="0" src="http://msnbcmedia.msn.com/j/msnbc/Components/Photo/_new/g-080907-biz-marketphelps-12p.thumb.jpg" alt="In late September, Kellogg's will be putting Olympian Michael Phelps’ face on 10 million boxes of Corn Flakes

http://www.msnbc.msn.com/id/26592947/

Long-term plan aids marketing of Michael Phelps

News | www.sfgate.com | 12 hours 58 minutes ago

Olympian Michael Phelps' record-setting performance in Beijing has led to multimillion-dollar endorsement deals, but his road to marketing gold was paved years before he swam a lap in China. Phelps' marketing success this summer grows from a strategy his...<a

http://www.sfgate.com/cgi-bin/article.cgi?f=/n/a/2008/09/07/financial/f110924D58.DTL&feed=rss.business

Unhappy Hoy hits out at politicians

News | uk.news.yahoo.com | Sep 5, 2008

Triple Olympic gold medallist Chris Hoy says he is unhappy with the way politicians have used him in their arguments over Scotland's role in the union.

http://uk.news.yahoo.com/politics/20080905/tpl-unhappy-hoy-hits-out-at-politicians-81c5b50.html

Britons doubt olympics will be a success

News | www.channel4.com | Sep 5, 2008

Most Britons believe the Government is incapable of managing the 2012 Olympics, according to a survey. Most Britons believe the Government is incapable of managing the 2012 Olympics, according to a survey.

http://www.channel4.com/news/articles/uk/britons+doubt+olympics+will+be+a+success/2443747?intcmp=rss_news_itnnews

Government 'not up to Olympics'

News | news.scotsman.com | Sep 5, 2008

Government 'not up to Olympics' - MOST Britons believe the government is incapable of managing the 2012 Olympics. Only 11 per cent of those questioned in a survey said the government was up to running the project.

http://news.scotsman.com/politics/Government-39not-up-to-Olympics39.4461939.jp