The new business will offer banking products of HSBC Australia to the non-resident Indians as well as refer their queries to HSBC India.

Ms Wood will now move to become head of marketing and communications for HSBC's premium expatriate bank business in Jersey.

Mr Say has worked for HSBC for 10 years when he joined as an eMarketing manager helping to launch TV banking, internet banking and share-dealing. Following a period as eBusiness consultant for HSBC Asia Pacific, he returned to the UK in 2002 to become innovations marketing manager for First Direct, moving to become head of eMarketing. He then became head of eMarketing for HSBC's UK business before taking on his last role as head of marketing and communications for HSBC Bank International in Jersey.

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The move follows a similar effort last march, when the British division of the bank said it was cutting 1,200 staff members.

HSBC UK Chief Executive Paul Thurston said, "Decisions that affect our people are always difficult, but this restructure is an essential part of the streamlining of our business."

Write to Chip Brian at cbrian@tradethetrend.com

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