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"We've been thrilled with the SingleBrand solution. The Southwest Airlines campaign was a test case for us and the results were impressive. Most importantly, the brand was pleased," said Jeff Maurone, Product Manager, msnbc.com. "Sponsoring our mobile alerts is a critical final piece in providing advertisers access to all of our end-user touch points, including mobile web display ads and video pre-roll. We look to expand upon this recent success with many more SMS ad campaigns, having shown we have a dynamic solution, partner, and path for return with SinglePoint."

Continuing to bring ad sense to mobile, SinglePoint enables innovative publishers and advertisers to connect with a registered, mobile-savvy audience. Publishers are able to use SingleBrand's dedicated toolsets to create and catalog SMS inventory while advertisers can use them to discover and purchase inventory. The Ad Marketplace delivers a complete solution for contextual mobile advertising, ranging from pure brand messages to interactive options, such as click-to-WAP and click-to-call, dynamically inserted directly in the SMS message.

"With access to premium publisher inventory, including msnbc.com SMS alerts, SinglePoint provides a unique opportunity for advertisers to connect with an attractive consumer base of enrolled and active mobile users. The Southwest campaign is one of many examples in which SingleBrand helps match inventory with brands," said Gowri Shankar, SinglePoint Senior Vice President, Sales and Business Development. "There is a burgeoning demand for increasing revenue from existing and expanding text programming, as demonstrated by paid fill rates exceeding 50 percent and a 175 percent jump in paid ads served month over month."

SinglePoint continues to be instrumental in helping non-mobile entities launch mobile advertising campaigns. Software companies, automakers, sports leagues, airlines, department stores, film studios and insurance agencies are among the first industries to utilize SingleBrand Ad Marketplace.

About SinglePoint

SinglePoint enables brands, agencies and publishers to connect with more than 270 million North American wireless subscribers. SinglePoint's full suite of products and services enables publishers to monetize their mobile messaging traffic and advertisers to access premium inventory and rapidly launch mobile advertising campaigns. SinglePoint works in partnership with entertainment, media companies, brand managers, advertising agencies and mobile networks. Current publisher partners include NBC Universal (Bravo, Oxygen, SyFy, CNBC, MSNBC, Telemundo, Sports, USA Network) and CBS Corp. For more information, visit http://www.singlepoint.com.

About msnbc.com

Msnbc.com delivers a fuller spectrum of news. Drawing on its award-winning original journalism, NBC News heritage, trusted sources and Microsoft's advanced technologies, the site presents compelling, diverse and visually engaging stories on the consumer's platform of choice. Based in Redmond, WA, msnbc.com is a joint venture of Microsoft (Nasdaq:MSFT) and NBC Universal (NYSE:GE).

SOURCE: SinglePoint

Media: 
SinglePoint 
Katie Wood, +1 425-638-4525 
kwood@singlepoint.com

http://www.southwest.com

Kelly joined officials from Milwaukee County in kicking a ceremonial football filled with confetti to cap-off Southwest's Touchdown in Milwaukee celebrations which featured a free tailgate watching party for a thousand Green Bay Packers fans on Sunday.

Southwest Airlines new service from Milwaukee features 12 daily flights to six nonstop destinations (Baltimore/Washington, Kansas City, Las Vegas, Orlando, Phoenix, and Tampa Bay) with additional and connecting service to 54 cities.

Southwest Airlines is the most productive airline in the sky and offers Customers a comfortable traveling experience.

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