Before marketing platforms became a mainstay in the world of celebrity, the agency was part of the first ground breaking promotional partnership in film, integrating Ray Ban with the Blockbuster hit, "Men in Black," resulting in over 500 million impressions and momentous increase in sales. To stay relevant in the ever-changing environment, the agency continues to develop strong Hollywood connections through meaningful and strategic platforms including the Kwiat Diamond Academy Awards Suite, now in its fifth year, and has dressed A-list celebrities for red carpet events, such as Angelina Jolie in Rare Vintage and Oscar winner Forest Whitaker in Arnold Brant.

"Incorporating client products into the many opportunities afforded by Hollywood has become a powerful way of spreading brand awareness," says Valerie Donati, Principal of Brand Building Communications. "We work closely with product placement agencies, celebrity stylists and major studios to open doors for our clients that are interested in seeing their brand on celebrities or the big screen."

Vijay Lalwani will be directing the agency's west coast operations as Vice President of the Los Angeles office. He joined the company as Director in 2007.

In addition to expanding into Los Angeles, Brand Building Communications has launched a digital Word-of-Mouth (WOM) division within their Emerging Media and Design department. Through aggressive WOM campaigns a viral layer is added to compliment traditional communication strategies resulting in increased brand awareness, website page views and activates the consumer in today's increasingly decentralized media-scape.

About Brand Building Communications

Brand Building Communications (BBC) is a lifestyle communications agency based in New York City and Los Angeles that specializes in hands-on, agile and creative work with both mass and luxury brands. With strong alliances in key media centers throughout the United States and Europe, BBC is known for conceptualizing and activating creative marketing initiatives, forging strategic alliances between brands and seamlessly partnering with a myriad of related agencies.

SOURCE Brand Building Communications

http://www.brandbuildingpr.com