SmarTrend is bullish on shares of ACXM and our subscribers received an Uptrend alert on July 28, 2009 at $9.54, which has returned 23% to date.

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Acxiom helps clients prevent wasted advertising through Acxiom Relevance-X(TM), which spans channels from online and mobile to social media and interactive television and enables marketers and advertisers to:

-- Incorporate new ad decisioning technologies to ensure their messages reach the most receptive audience every time.

-- Select audience and channel based on deep consumer insights, including in-house marketing and behavioral data.

-- Apply consumer-centric analytics to continually improve relevance for every interaction across the entire buying cycle.

"Armed with Relevance-X, advertisers can achieve high-performance marketing results and superior returns, often times generating three to five times the return compared to campaigns based on reach, context or behavior," said Tim Suther, senior vice president for Acxiom's Global Multichannel Marketing Services. "For years, progressive marketers have counted on Acxiom to enable better performance. Relevance-X continues the tradition of providing value through targeted customer engagements driven by powerful insight."

Relevance-X allows marketers to easily select and engage consumer segments, then reliably deliver the right message through the most relevant channel. Strong analytic capabilities equip marketers with the tools to monitor results and optimize campaigns in real time. This ensures purposeful messaging to consumers throughout campaigns and leads to the most effective marketing possible with improved customer engagement and fewer wasted ad impressions.

About Acxiom

A global leader in interactive marketing services and infrastructure management, Acxiom connects clients with their customers through deep consumer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Our secure, high-performance technology services deliver consistent value and reliability. Founded in 1969, Acxiom is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe, Middle East and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.

Acxiom is a registered trademark of Acxiom Corporation.

SOURCE: Acxiom Corporation

Acxiom Corporation 
Corporate Communications: 
Shane Sharp, 501-252-2195 
shane.sharp@acxiom.com 
GACXM

Acxiom is a provider of interactive marketing services and infrastructure management.

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"Our partnership with the Kynetx platform will enable consumers to drive the content," said John Meyer, Acxiom CEO and president. "We will put more power in the hands of consumers to get the content they're looking for, and in much less time than is required today. The applications enabled by our partnership create consumer engagement that no one else is doing in quite the same way. Consumers will be able to drive highly targeted, personalized features that improve the quality of the interaction."

"Together, we're giving users the ability to experience the Web in a 'purpose-centric' way," said Stephen Fulling, Kynetx CEO. "People go online to get something done. With Acxiom, we are creating applications that fully achieve users' goals of finding the best information without getting lost in the clutter."

"Kynetx is the perfect partner," said Tim Christin, Acxiom's senior vice president for identity solutions. "The Kynetx engine is the best technology to build a loyal audience because it is consumer controlled and delivers a cross-site, experiential and context-driven experience. And best of all for the consumer, it ties in seamlessly with our existing identity management solutions."

Kynetx and Acxiom will discuss their integrated tools and how to use them at the upcoming Kynetx Impact Conference November 18-19.

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