"We knew we had a product that could really help all of our customers function like Fortune 500 companies when it comes to managing their data for marketing and sales results," said Marty Sunde, Acxiom's senior vice president of Customer Data Integration and Marketing Services. "The rate at which we've sold this solution across many market sectors confirms that we have produced something companies really value."

Recent customers for MarketEdge-X include Calendars.com, Equity Lifestyle Properties (ELS), Diamond Resorts, and Savings Bank Life Insurance. Visit www.marketedgex.com to see what they are saying and to learn more about MarketEdge-X solutions.

MarketEdge-X increases a company's customer insight to power decisions that lead to increased customer acquisition, retention and growth. It also enables marketers to perform market segmentation, analysis and execution. This database solution also offers integrated e-mail capabilities and reporting.

"All of these benefits of MarketEdge-X create a customer-centric strategy by integrating database and digital marketing," said Sunde. "This solution is faster, better and more reasonably priced than any other option in the market today."

The return on investment is nearly immediate and is easily recognized by clients.

"We compared several systems," said Brian Garavuso, executive vice president and chief information officer of Diamond Resorts International. "MarketEdge-X had all the system features and functionality needed and was much more cost effective."

"Acxiom's solutions are right on the mark," said Hilarie Pozesky, responsible for online marketing for Calendars.com. "MarketEdge-X will help our company use our customer data to take actions that will raise our bottom line. We are very pleased with how the Acxiom team made a priority of helping us get the most benefit out of the product."

Savings Bank Life Insurance of Massachusetts (SBLI) was pleased with the implementation process of MarketEdge-X and the immediate impact it had on the company's marketing efforts. MarketEdge-X allows SBLI to clean and enhance internal data and centralize all customer and prospect data into one database.

"When we began to build our database, we really wanted to focus on bringing in the best prospect names," said Rose Cahill, SBLI VP/director of marketing. "We engaged Acxiom to help analyze our existing customers, our newer customers and even our prospects. Then we used that data to help us select the highest quality prospect names to bring into the database. Acxiom is a true business partner," Cahill said.

Instant access to this database makes it possible for the company to execute more targeted campaigns to existing customers for cross-sell opportunities as well as customer-acquisition campaigns.

"To me, the most important thing with any mailing, whether it's e-mail or direct mail, is the list," said Cahill. "MarketEdge-X has allowed us to gain more control over our list. From our desktop, we now have access to 8 million names in our database comprised of our current customer names and key prospect names -- that's a major advantage for us."

Clients also like the way Acxiom's solution is delivered.

"I am very pleased with the status of the project and the level of effort exerted by the Acxiom team to meet the deadline," said Jeff Payn, CIO of ELS. "The Acxiom team showed us they understood our business and our needs, and this solution meets those needs very affordably."

Acxiom MarketEdge-X (www.marketedgex.com) was previously known as Acxiom Customer Information Center-X (ACIC-X).

About Acxiom Marketing Database Solutions

With its extensive marketing database management experience, Acxiom delivers flexible, adaptive and on-demand solutions enabling our clients to use their own data to better understand and segment customers and prospects, plan and manage campaigns and track results -- creating the knowledge they need to make critical, timely business decisions.

About Acxiom Corporation

The global leader in interactive marketing services, Acxiom connects clients with their customers through deep consumer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Founded in 1969, Acxiom is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.

Acxiom and Acxiom MarketEdge-X are registered trademarks of Acxiom Corporation.

SOURCE: Acxiom Corporation

Acxiom Corporate Communications 
Shane Sharp, 501-252-2195 
shane.sharp@acxiom.com 
GACXM

"This success is another in our incremental 'build and test' methodology for this program - validating system maturity before advancing to the next development phase," said Raytheon Integrated Defense Systems' (IDS) Ed Geisler, vice president and program manager for the Zumwalt program. "As a result of this critical design review, more than 70 percent of the required Zumwalt software has entered the coding and unit test phase, and the program continues to be within budget and on schedule."

TSCE consists of six releases of software, each version adding new features and robustness to the ship's mission capabilities. Release 5 is composed of 30,000 software requirements that comprise 16 elements, 32 components and 126 software ensembles. This latest release will raise the total number of delivered lines of software code for Zumwalt to 5.9 million.

The Zumwalt-class will be the first in a family of surface combatant ships that provide unmatched capability to the U.S. Navy. The advanced technologies developed for the destroyer can be reused on future and modernized platforms. The benefits of Zumwalt's systems commonality are already being realized by the application of the Dual Band Radar on the new Ford-class aircraft carrier (CVN 78), as well as the application of the TSCE infrastructure for the USS Nimitz (CVN 68) and USS San Antonio (LPD 17) technology refresh efforts. The systems and software engineering approach used on Zumwalt has yielded an architecture that is well suited for capability enhancements to counter emerging threats, while providing affordable new capabilities that address future mission requirements such as sea-based ballistic missile defense.

Raytheon performs software work for the Zumwalt program at a number of IDS mission centers across the country, including IDS Headquarters, Tewksbury, Mass.; Seapower Capability Center, Portsmouth, R.I.; Surveillance and Sensors Center, Sudbury, Mass.; Expeditionary Warfare Center, San Diego, Calif.; as well as several other Raytheon facilities.

Under the Navy's DDG 1000 Detail Design and Integration contract awarded in 2005, Raytheon IDS serves as the prime mission systems equipment integrator for all electronic and combat systems for the Zumwalt-class destroyer program. Working with the Navy and a team of industry leaders, IDS is leading the effort to transform the Navy's ship requirements to reality. For more information, visit http://www.raytheon.com/products/ddg_1000 .

Integrated Defense Systems is Raytheon's leader in Global Capabilities Integration providing affordable, integrated solutions to a broad international and domestic customer base, including the U.S. Missile Defense Agency, the U.S. Armed Forces and the Department of Homeland Security.

Raytheon Company, with 2007 sales of $21.3 billion, is a technology leader specializing in defense, homeland security and other government markets throughout the world. With a history of innovation spanning 86 years, Raytheon provides state-of-the-art electronics, mission systems integration and other capabilities in the areas of sensing; effects; and command, control, communications and intelligence systems, as well as a broad range of mission support services. With headquarters in Waltham, Mass., Raytheon employs 72,000 people worldwide.

    Contact:
    Carolyn Beaudry
    401.842.3550

SOURCE Raytheon Company

http://www.raytheon.com

Also a former senior executive at Alcoa, Kmart and Office Depot, GuzmAin has twice been named to the Information Week 500 Top Innovators in Technology list. He has also been recognized in Computerworld's Premier 100 IT Leaders issue and on Business Week's Web Smart 50 list.

"David is a proven CIO who brings extensive exposure to several industries including retail and financial services, two of Acxiom's prime markets," said Acxiom Chief Operating Officer and Executive Vice President John Adams. "He has both a strong technical grasp and the ability to lead people, which makes him a great addition to the Acxiom team."

GuzmAin, who will report to Adams, is an honors graduate in politics and economics from Yale University. He takes over from Kevin Zaffaroni, who is now senior vice president for Acxiom's Manufacturing, Distribution and Automotive business segment.

About Acxiom

The global leader in interactive marketing services, Acxiom connects clients with their customers through deep consumer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Founded in 1969, Acxiom is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.

Acxiom is a registered trademark of Acxiom Corporation.

SOURCE: Acxiom Corporation

Acxiom Corporation 
Scott Maple, Corporate Communications, 501-252-5399 
GACXM

"We are thrilled to receive this award because it means our customers in Asia appreciate and recognize Acxiom for our innovative email marketing products and services," said Mimi San Pedro, Acxiom's group leader for global marketing. "Acxiom is a pioneer in message development and reporting tools, and now our people and technology are managing and delivering campaigns in more than 40 countries and in more than 20 languages. We're now delivering 700 million emails per month for our customers."

"Acxiom does more than just serve as a digital post office," Marketing's editors wrote in a special awards edition. "The company's main strength is its ability to help companies maximize the value of information through a range of information management solutions. Using this, the marketer can, hopefully, understand which channels - be it email or direct mail or Internet search marketing - will produce the highest ROI."

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