"Black & Decker SPACEMAKER appliances provide a quick, efficient and cost-effective way to remodel your kitchen, eliminating counter-top clutter and incorporating more organization into your life -- and home," said Carmen E. Garcia, Black & Decker brand portfolio manager for Applica. "SPACEMAKER appliances make it easy to get the most effective use out of your space, while allowing you to mix and match appliances that cater to your wants and needs in the kitchen."

Experience the SPACEMAKER Difference: http://www.bdspacemaker.com

Along with the launch of the revamped line of space-saving products from Black & Decker comes a new Web site: http://www.bdspacemaker.com. Complete with Feng Shui advice for your kitchen and a Counter Space Calculator, the new site includes five separate experience sections that help consumers select the appliances that fit themselves and their kitchens best:

    --  Kitchen with SPACEMAKER -- This practical interactive tool allows a
        mix and match of colors and finishes for kitchen decor and appliances
        to help choose and plan for a variety of taste preferences.
    --  Counter Space Calculator -- The calculator feature allows counter-top
        measurements to be inserted to determine how many SPACEMAKER
        appliances can be installed and how much space it will save.
    --  How to Install SPACEMAKER Appliances -- This section offers detailed
        easy step-by-step explanations with graphics for installation.
    --  Before and After Gallery -- The gallery allows a glance at the
        dramatic difference that SPACEMAKER units make in a countertop. Select
        a kitchen style and see what the counter looks like before and after
        SPACEMAKER.
    --  Feng Shui Tips -- SPACEMAKER appliances provide a positive energy in
        the kitchen, and this section gives advice on how to have an organized
        and Zen kitchen.

Black & Decker(R) SPACEMAKER Appliance Features

Along with appliances to match the most popular colors and looks of your other kitchen appliances including black, white and black with stainless, the new SPACEMAKER Plus and SPACEMAKER Traditional lines include the following features:

    --  Coffeemaker: Save-A-Plug(TM) Outlet, Sneak-A-Cup(R) interrupt feature,
        auto shut off, simplified programming
    --  Mini Food Processor/Grinder: 2 different removable blades and
        containers, pulse control
    --  Can Opener: Bottle opener, knife sharpener, bag cutter, swing open
        door
    --  Toaster Oven: Save-A-Plug(TM) Outlet, Large 9" pizza capacity, simple
        easy-to-use controls

The SPACEMAKER lines are available now at Target, K-mart and Sears in the United States and will be available in 2009 at Bed, Bath and Beyond in the United States and Sears and Canadian Tire in Canada.

About Applica

Based in Miramar, Florida, Applica and its subsidiaries are marketers and distributors of a broad range of small household appliances. Applica offers high-quality kitchen and home products, including well-known and tenured company-owned brand names -- LitterMaid, InfraWave, Gizmo(R) and Lids Off(R) -- and licensed brand names** -- Black & Decker(R) and SPACEMAKER(R). Applica has recently added to its portfolio of brands. At the end of 2007, Applica joined with Salton Inc and added to its portfolio amazing brands like George Foreman(R), Farberware(R), Breadman(R), Juiceman(R), Russell Hobbs(R) and Toastmaster(R). Applica's customers include mass merchandisers, specialty retailers and appliance distributors in North America, Latin America and the Caribbean. Domestically, Applica, with its line of Black & Decker(R), Farberware(R) and George Foreman(R) labeled products, holds a No. 1 market position in several product categories, including toaster ovens, percolators, contact grills and irons.

**Black & Decker is a trademark of The Black & Decker Corporation, Towson, MD. SPACEMAKER is a trademark of General Electric Company, USA.

SOURCE Applica

http://www.bdspacemaker.com

"Black & Decker SPACEMAKER appliances provide a quick, efficient and cost-effective way to remodel your kitchen, eliminating counter-top clutter and incorporating more organization into your life -- and home," said Carmen E. Garcia, Black & Decker brand portfolio manager for Applica. "SPACEMAKER appliances make it easy to get the most effective use out of your space, while allowing you to mix and match appliances that cater to your wants and needs in the kitchen."

Experience the SPACEMAKER Difference: http://www.bdspacemaker.com

Along with the launch of the revamped line of space-saving products from Black & Decker comes a new Web site: http://www.bdspacemaker.com. Complete with Feng Shui advice for your kitchen and a Counter Space Calculator, the new site includes five separate experience sections that help consumers select the appliances that fit themselves and their kitchens best:

    --  Kitchen with SPACEMAKER -- This practical interactive tool allows a
        mix and match of colors and finishes for kitchen decor and appliances
        to help choose and plan for a variety of taste preferences.
    --  Counter Space Calculator -- The calculator feature allows counter-top
        measurements to be inserted to determine how many SPACEMAKER
        appliances can be installed and how much space it will save.
    --  How to Install SPACEMAKER Appliances -- This section offers detailed
        easy step-by-step explanations with graphics for installation.
    --  Before and After Gallery -- The gallery allows a glance at the
        dramatic difference that SPACEMAKER units make in a countertop. Select
        a kitchen style and see what the counter looks like before and after
        SPACEMAKER.
    --  Feng Shui Tips -- SPACEMAKER appliances provide a positive energy in
        the kitchen, and this section gives advice on how to have an organized
        and Zen kitchen.

Black & Decker(R) SPACEMAKER Appliance Features

Along with appliances to match the most popular colors and looks of your other kitchen appliances including black, white and black with stainless, the new SPACEMAKER Plus and SPACEMAKER Traditional lines include the following features:

    --  Coffeemaker: Save-A-Plug(TM) Outlet, Sneak-A-Cup(R) interrupt feature,
        auto shut off, simplified programming
    --  Mini Food Processor/Grinder: 2 different removable blades and
        containers, pulse control
    --  Can Opener: Bottle opener, knife sharpener, bag cutter, swing open
        door
    --  Toaster Oven: Save-A-Plug(TM) Outlet, Large 9" pizza capacity, simple
        easy-to-use controls

The SPACEMAKER lines are available now at Target, K-mart and Sears in the United States and will be available in 2009 at Bed, Bath and Beyond in the United States and Sears and Canadian Tire in Canada.

About Applica

Based in Miramar, Florida, Applica and its subsidiaries are marketers and distributors of a broad range of small household appliances. Applica offers high-quality kitchen and home products, including well-known and tenured company-owned brand names -- LitterMaid, InfraWave, Gizmo(R) and Lids Off(R) -- and licensed brand names** -- Black & Decker(R) and SPACEMAKER(R). Applica has recently added to its portfolio of brands. At the end of 2007, Applica joined with Salton Inc and added to its portfolio amazing brands like George Foreman(R), Farberware(R), Breadman(R), Juiceman(R), Russell Hobbs(R) and Toastmaster(R). Applica's customers include mass merchandisers, specialty retailers and appliance distributors in North America, Latin America and the Caribbean. Domestically, Applica, with its line of Black & Decker(R), Farberware(R) and George Foreman(R) labeled products, holds a No. 1 market position in several product categories, including toaster ovens, percolators, contact grills and irons.

**Black & Decker is a trademark of The Black & Decker Corporation, Towson, MD. SPACEMAKER is a trademark of General Electric Company, USA.

SOURCE Applica

http://www.bdspacemaker.com

"The new Lean Mean Fryer and 360 Grill demonstrate the George Foreman brand's commitment to developing innovative appliances that continue to provide a healthy and convenient way to cook foods that, when traditionally prepared, can be full of fat and calories," said Evanghela Hidalgo, president and general manager for Applica. "As Americans become increasingly health conscious, we're proud to offer unique, high-performing products like the Lean Mean Fryer and 360 Grill that allow consumers to enjoy their favorite foods without sacrificing flavor, quality or texture."

Innovative Technology: The George Foreman Lean Mean Fryer

The George Foreman Lean Mean Fryer uses unique, patented Smart Spin(TM) technology to knock out up to 55 percent of the fat absorbed during frying, delivering crisped, fried foods with less grease. After a conventional deep-frying cooking process, the Lean Mean Fryer enters the second phase of cooking -- a "spin cycle" in the cooking basket. The basket is lifted from the cooking oil and Smart Spin technology is engaged, leveraging centrifugal forces to deliver a finished food product that retains up to 55 percent less fat than conventional frying methods*. During the spinning process, the food continues to cook through hot air convection to stay crispy and hot.

Additional Features:

-- A viewing window allows consumers to safely check food while it's cooking without having to stop or open the deep-fryer.

-- A variable thermostat dial, dual-speed spinning basket and spinning timer selection allows consumers to customize the cooking process based on the food selection and desired amount of oil removed.

-- The Lean Mean Fryer contains a replaceable and washable filter, which reduces the release of oil vapors and odors into the kitchen.

-- Other convenience features include a breakaway cord and dishwasher-safe (including the basket, frying bowl and filter) parts for easy cleaning and care.

With a suggested retail price of $149.99, the George Foreman Lean Mean Fryer is widely available at U.S. and Canadian mass merchants, specialty stores and online retailers now.

Endless Uses: The George Foreman 360 Grill

Whether consumers choose to make hamburgers, quesadillas, panini or even deep dish pizza, the versatile, round George Foreman 360 Grill accommodates a variety of cooking needs. With its five removable plates, including two for grilling, two for quesadillas and other snacks and one deep baking/griddle pan for pizza and more, this grill allows consumers the freedom to prepare a broad spectrum of healthier meals. Uniquely outfitted with grills on both sides, it seals in juices enhancing flavor and retaining nutrients while also allowing for a speedier total cooking time. Like all George Foreman grills, the 360 Grill has a patented angled cooking surface with deep grill ribs designed to knock out the fat during cooking.

Additional Features:

-- The George Foreman 360 Grill is the first circular grill in the brand line-up and offers consumers the largest cooking space ever -- 106 inches.

-- The distinctive, contemporary design is scratch-resistant and durable and is available in red, blue, white or black with an integrated handle for easy mobility and storage.

-- Removable grill plates are covered in "George Tough(TM)" triple layered, scratch-resistant, non-stick coating and are dishwasher safe for an easy cleanup.

The George Foreman 360 Grill is available now at U.S. and Canadian mass merchants, specialty stores and online retailers with a suggested retail price of $149.99.

"With this ever changing economy, George Foreman invites people back into the kitchen with innovative and multipurpose appliances that offer a great value," said Hidalgo. "From the kitchen novice to the cooking aficionado, George Foreman appliances make cooking healthy, fun and easy."

Introduced in 1994, the George Foreman grill continues to serve as a kitchen staple for the health and time-conscious at home chef. The appliances knock out up to four times more fat than competitor grills through their patented sloped grill plates. The fat rolls down the slope into the grease tray leaving a leaner, healthier meal that's full of flavor.

For more information on George Foreman products or to watch the "Knock Out the Fat with George" interactive Web show, please visit http://www.georgeforemancooking.com.

*Percentage of fat reduction refers only to the percentage of fat absorbed during frying, in comparison to conventional deep fat fryers. This product does not remove the original fat present in food items prior to frying. Results are based on independent laboratory testing, using a two minute spin cycle. Results are not typical and may vary based on food type and brand. Average reduction of absorbed fat of tested food items is 38 percent. Fried foods should be eaten in moderation and only as part of a well-balanced diet. Consult your physician or nutritionist for dietary advice.

About Applica

Based in Miramar, Florida, Applica and its subsidiaries are marketers and distributors of a broad range of small household appliances. Applica offers high-quality kitchen and home products, including well-known and tenured company-owned brand names -- LitterMaid, InfraWave, Gizmo(R) and Lids Off(R) - - and licensed brand names** -- Black & Decker(R) and SpaceMaker(R). Applica has recently added to its portfolio of brands. At the end of 2007, Applica joined with Salton Inc and added to its portfolio amazing brands like George Foreman(R), Farberware(R), Breadman(R), Juiceman(R), Russell Hobbs(R) and Toastmaster(R). Applica's customers include mass merchandisers, specialty retailers and appliance distributors in North America, Latin America and the Caribbean. Domestically, Applica, with its line of Black & Decker(R), Farberware(R) and George Foreman(R) labeled products, holds a No. 1 market position in several product categories, including toaster ovens, percolators, contact grills and irons.

**Black & Decker is a trademark of The Black & Decker Corporation, Towson MD. Spacemaker is a trademark of General Electric Company, USA.

SOURCE Applica

http://www.georgeforemancooking.com

Applica Consumer Products, Inc., marketer and distributor of a wide range of small appliances for the home, today announced a partnership with seven-time Tour de France winner and environmental activist Lance Armstrong. The partnership will promote eco-friendly alternatives to bottled water through Applica's CLEAR2O(R) water filtration brand.

The partnership aims at reaching environmentally-conscious consumers looking for green alternatives to every day products, with Armstrong appearing in TV commercials on CNN, Lifetime, and Oxygen. In addition to the advertising, he will play a significant role in the development of new, breakthrough CLEAR2O(R) products as well as in viral marketing initiatives. Armstrong will also have a strong presence on the website for the CLEAR2O(R) product line, where he will provide tips on living a greener lifestyle.

"We are excited to partner with Lance because he stands for persistence, hard work and a healthy lifestyle and he has a genuine interest in a 'green' environment," said Terry Polistina, CEO of Applica Consumer Products, Inc. "We are looking forward to working with Lance on the CLEAR2O(R) product line and offering consumers better alternatives to bottled water."

Applica Consumer Products, Inc. made a commitment to healthy water initiatives when it launched CLEAR2O(R) water filtration systems in 2007 and is aggressively pursuing additional environmentally friendly water filtration products. The products are innovatively designed and use breakthrough technologies to deliver clean, great tasting water in a convenient way. A CLEAR2O(R) water filtration system reduces 5x more contaminants from tap water and fills 9x faster than the leading pitcher.

"With the growing concerns about the quality of tap water and the increasing number of disposable bottles in landfills, it is our responsibility to look for eco-friendly alternatives," says Armstrong. "I am excited to partner with a company that's dedicated to healthy and sustainable water options. I am looking forward to what Applica and I can accomplish together."

About Applica

Based in Miramar, Florida, Applica is a marketer and distributor of a broad range of small household appliances. Applica offers quality kitchen and home products, including well-known and tenured company-owned brand names such as George Foreman(R) Juiceman(R), LitterMaid(R), Clear2O(R) InfraWave(R), Breadman(R), Russell Hobbs(R) and Toastmaster(R), and licensed brand names, such as Farberware(R) and Black & Decker(R), the leading brand in small kitchen appliances.

Applica's customers include mass merchandisers, specialty retailers and appliance distributors. Applica, with its line of Black & Decker(R), Farberware(R) and George Foreman(R) branded products, holds a No. 1 market position in several product categories, including toaster ovens, and contact grills.

SOURCE Applica Consumer Products, Inc.