Flynn will also serve as president and CEO and as a director of the company's Associated Bank, National Association unit. Flynn replaces Paul S. Beideman, who announced his plans to retire from the company earlier this year.

Beideman will continue to serve as a member of the company's board and as CEO of Associated Banc-Corp until December 1.

Prior to joining Associated Banc-Corp, Flynn has been with Union Bank, San Francisco, since 1980. He most recently served as vice chairman and chief operating officer of Union Bank since March 2005, and a director since 2004.

Green Bay, Wisconsin-based Associated Banc-Corp is a bank holding company with around 300 banking offices serving around 160 communities in Wisconsin, Illinois, and Minnesota.

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Incoming President and Chief Executive Officer Philip B. Flynn said, "I am excited and honored to be selected as Associated Banc-Corp's President and Chief Executive Officer. I look forward to working with Associated's Board of Directors, management team and talented team of colleagues as we continue to serve our customers and provide value to our shareholders."

"Phil brings more than 30 years of proven experience and leadership in the banking industry to Associated," said Lead Independent Director William R. Hutchinson. "The Board is pleased to have selected such a highly qualified person to assume this leadership role. Phil is widely regarded as a talented, experienced banker who understands how to manage the credit portfolio during tough times, as well as the importance of creating shareholder value through building a strong organization and strong culture."

The company also announced that the Board of Directors elected William R. Hutchinson as its Chairman effective December 1, 2009, reflecting a best practice in corporate governance to have an independent director as Chairman and recognizing Hutchinson's many contributions to the board. Hutchinson has been a director of Associated Banc-Corp since April 1994 and has served as Lead Independent Director since April 2009.

Flynn will report directly to Associated Banc-Corp's Board of Directors and his office will be located at the corporate headquarters in Green Bay. The company's executive committee will report to Flynn.

"These two appointments will provide stability and ongoing strength to the leadership of the company," said Paul S. Beideman. Beideman will remain at Associated until February 1, 2010.

Associated Banc-Corp, headquartered in Green Bay, Wis., is a diversified bank holding company with total assets of $23 billion. Associated has approximately 300 banking offices serving approximately 160 communities in Wisconsin, Illinois, and Minnesota. The company offers a full range of traditional banking services and a variety of other financial products and services. More information about Associated Banc-Corp is available at www.associatedbank.com.

Statements made in this document that are not purely historical are forward-looking statements, as defined in the Private Securities Litigation Reform Act of 1995. This includes any statements regarding management's plans, objectives, or goals for future operations, products or services, and forecasts of its revenues, earnings, or other measures of performance. Forward-looking statements are based on current management expectations and, by their nature, are subject to risks and uncertainties. These statements may be identified by the use of words such as "believe," "expect," "anticipate," "plan," "estimate," "should," "will," "intend," or similar expressions. Outcomes related to such statements are subject to numerous risk factors and uncertainties including those listed in the company's Annual Report filed on Form 10-K.

SOURCE: Associated Banc-Corp

Associated Banc-Corp 
Investors: 
Joseph Selner, Chief Financial Officer, 920-491-7120 
or 
Media: 
Janet L. Ford, SVP of Public Relations, 414-704-1211

The company's executive committee will report to Flynn, who will be based at the corporate headquarters and report directly to the company's board.

Earlier, Flynn was with Union Bank, San Francisco since 1980, serving most recently as vice chairman and COO since March 2005 and a director since 2004.

Associated Banc-Corp's board also appointed William R Hutchinson as its chairman from 1 December 2009, recognising his contributions to it, besides following a best practice in corporate governance with an independent director as chairman. Since April 1994 he has been a director with the company and has served as lead independent director since April 2009.

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ASSOCIATED BANC-CORP TO PRESENT AT SANDLER O'NEILL 2009 EAST COAST FINANCIAL SERVICES CONFERENCE ON NOVEMBER 12, 2009

Associated Banc-Corp (NASDAQ: ASBC) Chairman and CEO Paul Beideman will present an update on the company on Thursday, November 12, 2009 at the Sandler O'Neill 2009 East Coast Financial Services Conference in Palm Beach, FL.

Beideman will present at 9:20 a.m. CT (10:20 a.m. ET) Thursday. To access the Webcast, go to www.sandleroneill.com, go to Conferences tab, then select View Webcast under the East Coast Financial Services Conference heading. Slides from the presentation will be available under "Presentations" on the investors relations portion of the company's website www.associatedbank.com following the presentation.

The archived webcast will be available for 30 days after the event, beginning 11/13/2009 on Sandler O'Neill's site.

Associated Banc-Corp, headquartered in Green Bay, Wis., is a diversified bank holding company with total assets of $23 billion. Associated has approximately 300 banking offices serving an estimated 160 communities in Wisconsin, Illinois, and Minnesota. The company offers a full range of traditional banking services and a variety of other financial products and services. More information about Associated Banc-Corp is available at www.associatedbank.com.

SOURCE: Associated Banc-Corp

Associated Banc-Corp 
Janet L. Ford, SVP Public Relations Director 
Janet.ford@associatedbank.com 
414-278-1890