Michel Le Lan, Atmel's Marketing Director for ASICs, commented, "We welcome BitSim to the growing ecosystem of expert design centers that we are building around CAP. BitSim's focus on the critically important Northern Europe region complements our provision in other regions, and their BADGE graphics accelerator, which can co-exist with other customer-specific IP in the CAP MP Block, fully exploits the advantages of the CAP architecture."

Anders Sivard, BitSim's CEO, added, "We see great opportunities for compact and effective customer solutions with Atmel's CAP platform in many different applications in our four focus areas: Chip Design, Digital Signal Processing, High Speed Communications System Design, and Video/Graphics. CAP together with our BADGE graphics IP is an excellent example of a perfect match, and we are looking forward to exploring these possibilities together with Atmel."

About Atmel

Atmel is a worldwide leader in the design and manufacture of microcontrollers, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on consumer, industrial, security, communications, computing and automotive markets.

About BitSim

BitSim is a leading consultant and design house, focusing on electronics and embedded software for board and chip design. BitSim today has one of Scandinavia's largest independent electronic development teams, with about 80 designers and engineers, averaging more than ten years of engineering experience. BitSim has development teams in six offices in Sweden, with headquarters in Stockholm. The Atmel CAP program is handled by BitSim South in Lund.

(C) 2008 Atmel Corporation. All Rights Reserved. Atmel(R), Atmel logo and combinations thereof, and others, are registered trademarks, CAP(TM) and others are trademarks of Atmel Corporation or its subsidiaries. Windows(R) and others are registered trademarks or trademarks of Microsoft Corporation. ARM(R) is a registered trademark of ARM Ltd. Other terms and product names may be trademarks of others.

Information:

Atmel's AT91CAP product information may be retrieved at http://www.atmel.com/products/at91cap/default.asp For further information on BitSim, go to http://www.bitsim.com/ For details on the BADGE graphics accelerator, see http://www.bitsim.com/badge.htm

Atmel Press Contacts:
    Peter Bishop, Communications Manager, Atmel Rousset
    Tel: +33-(0)-4-42-53-61-50, Email: peter.bishop@atmel.com
    Helen Perlegos, Public Relations
    Tel: +1-408-487-2963, Email: hperlegos@atmel.com

    BitSim Press Contact:
    Leif Jespersson, Manager, BitSim South
    Tel: +46-46-2862240, Email: info@bitsim.com


    Web site: http://www.atmel.com
              http://www.bitsim.com

Peter Bishop, Communications Manager of Atmel Rousset, +33-(0)-4-42-53-61-50,
peter.bishop@atmel.com, or Helen Perlegos, Public Relations of Atmel
Corporation, +1-408-487-2963, hperlegos@atmel.com; or Leif Jespersson, Manager
of BitSim South, +46-46-2862240, info@bitsim.com

The CryptoController development kit provides easy-to-use examples of how to configure and utilize the TPM in the developer's own application. TPM functionality is demonstrated, and source code is provided to enable developers to quickly implement their own security applications, utilizing the higher level of security provided by Atmel's CryptoController device.

The kit includes a small board that has a CryptoController chip connected to an ARM(R) microprocessor, a 9-volt battery alternate supply cable, all the necessary USB cables, and USB flash drive containing documentation and demonstration software.

Availability and Pricing

The CryptoController development kit is available now at US$99.00. Please contact your local Atmel sales office (http://www.atmel.com/contacts). Product information may be retrieved at http://www.atmel.com/products/embedded/.

About Atmel

Atmel is a worldwide leader in the design and manufacture of microcontrollers, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on consumer, industrial, security, communications, computing and automotive markets.

(C) 2008 Atmel Corporation. All Rights Reserved. Atmel(R), Atmel logo and combinations thereof and others, are registered trademarks, CryptoController(TM) and others are trademarks of Atmel Corporation or its subsidiaries. ARM(R) is a registered trademark of ARM Ltd. Other terms and product names may be trademarks of others.

Information:

Atmel's CryptoController Trusted Platform Module product information may be retrieved at http://www.atmel.com/products/embedded

Press Contacts:
    Nancy Moore, Marketing Communications Manager
    Tel: +1-719-540-3262, Email Nancy.Moore@atmel.com

    Helen Perlegos, Public Relations
    Tel: +1-408-487-2963, Email: hperlegos@atmel.com

Web site: http://www.atmel.com

Nancy Moore, Marketing Communications Manager, +1-719-540-3262,
Nancy.Moore@atmel.com, or Helen Perlegos, Public Relations, +1-408-487-2963,
hperlegos@atmel.com, both of Atmel Corporation

Visit the following link to begin chatting with your fellow shareholders: http://www.stockwire.com/chat

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SAN JOSE, Calif. =- Atmel(R) Corporation (Nasdaq: ATML) has received a Readers Tech Choice award from eg3 for its embedded development kit for CryptoController(TM), Atmel's Trusted Platform Module (TPM) for non-PC, embedded applications. This kit also earned eg3's Editors Tech Choice Award. eg3.com is the leading non-biased news source for embedded systems, dsp, real-time/rtos, chip design, FPGA, and boards on the internet.

"We are honored to receive this recognition from eg3 and its technical readership for our efforts in developing a kit that can truly be used by design engineers today to create their own embedded security applications using our advanced CryptoController technology," said Todd Slack, Business Development Manager for Atmel.

The CryptoController development kit provides easy-to-use examples of how to configure and utilize the TPM in the developer's own application. TPM functionality is demonstrated, and source code is provided to enable developers to quickly implement their own security applications, utilizing the higher level of security provided by Atmel's CryptoController device.

The kit includes a small board that has a CryptoController chip connected to an ARM(R) microprocessor, a 9-volt battery alternate supply cable, all the necessary USB cables, and USB flash drive containing documentation and demonstration software.

Availability and Pricing: The CryptoController development kit is available now at $99.00. Please contact your local Atmel sales office (http://www.atmel.com/contacts). Product information may be retrieved at http://www.atmel.com/products/embedded/.

About Atmel:

Atmel is a worldwide leader in the design and manufacture of microcontrollers, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on consumer, industrial, security, communications, computing and automotive markets.

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Microchip is interested in Atmel's microcontroller business, whereas ON is interested in Atmel's radio frequency, chips, and non-volatile memory business. The companies said they would also consider modifying the all-cash proposal to include a stock component.

Atmel's revenue declined 1.9% to $1.64m last year.

Microchip CEO Steven Sanghi said a deal could be signed in December and close in the March quarter if Atmel's board cooperates.

http://www.datamonitor.com

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