The EFT Canada application is a division specific solution, acting as a virtual gateway, simplifies and automates the processing of electronic funds transfer in Canada. The solution is expected to assist the Bell Business Markets in competing for and completing special projects.

"Through our comprehensive and leading solution, the Bell Business Markets is gaining a powerful and easy to use transaction processing platform," said Jonathan Pasternak, EFT Canada President. "Having been chosen by Bell as a vendor and being able to meet their high standard vendor code of conduct and practices, further enforces our credibility in the marketplace."

EFT Canada, founded in 2003, is a financial processing company that offers a complete solution to the collection and payment processing needs of small and medium sized business merchants, banks, credit unions, and other financial firms in Canada and the United States. The Company develops, maintains and delivers innovative electronic transaction processing technologies, such as customized electronic payment and collection processing solutions and gift and loyalty card services, by drawing on its operational and applications expertise. For more information, please call Jonathan Pasternak 416-781-0666 or visit www.eftcanada.com.

This press release contains forward-looking statements which reflect the Company's current expectations regarding future events. The forward-looking statements involve risks and uncertainties. Actual results could differ significantly from those projected herein.

The Toronto Stock Exchange nor the TSX Venture Exchange have reviewed and do not accept responsibility for adequacy or accuracy of the content of the information contained herein.

Contacts:
EFT Canada Inc.
Jonathan Pasternak
President
(416) 781-0666
Email: jpasternak@eftcanada.com

SOURCE: EFT Canada Inc.

mailto:jpasternak@eftcanada.com

The EFT Canada application is a division specific solution, acting as a virtual gateway, simplifies and automates the processing of electronic funds transfer in Canada. The solution is expected to assist the Bell Business Markets in competing for and completing special projects.

Jonathan Pasternak, president of EFT Canada, said: "Through our comprehensive and leading solution, the Bell Business Markets is gaining a powerful and easy to use transaction processing platform. Having been chosen by Bell as a vendor and being able to meet their high standard vendor code of conduct and practices, further enforces our credibility in the marketplace."

http://www.datamonitor.com

Republication or redistribution, including by framing or similar means,
is expressly prohibited without prior written consent. Datamonitor shall 
not be liable for errors or delays in the content, or for any actions 
taken in reliance thereon

Bell Canada continues to experience decline in wireless revenue per user due to lower customer usage amid a weak economy and intense price war which forces customers to opt for cheaper price plans offered by competition. Additionally, wireless subscriber growth has slowed due to higher churn (customer switch) while the company's major competitors Telus (TU) and Rogers Communications (RCI) continue to grow their respective subscriber bases at a healthy pace. The Palm Pre is equipped with the ability to operate on a multi-tasking environment running several applications simultaneously. The device fits with the company's CDMA wireless network platform, which is unable to carry the widely popular iPhones and Android-based smartphones. Bell Canada hopes to leverage Palm Pre's multi-tasking functionality to increase minutes of use, thereby boosting ARPU (average revenue per user).

With the launch of Palm Pre, the company will be well positioned to counter stiff competition from iPhone which is exclusively marketed by Rogers Communication in Canada. Growing customer adoption of iPhones has contributed to increased churn levels at Bell Canada. The company expects that Palm Pre, which effectively complements its currently marketed BlackBerry devices, to improve subscriber retention moving forward.

Get real-time market insights and profitable stock recommendations from the team of analysts at Zacks Investment Research.See all today's Analyst Blog entries.

Bell is Canada's largest communications company, providing consumers and business with solutions to all their communications needs, including Bell Mobility wireless, high-speed Bell Internet, Bell TV direct-to-home satellite television, Bell Home phone local and long distance, and IP-broadband and information and communications technology (ICT) services. Bell is proud to be a Premier National Partner and the exclusive Telecommunications Partner to the Vancouver 2010 Olympic and Paralympic Winter Games.

Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For information on Bell's products and services, please visit bell.ca. For BCE corporate information, please visit bce.ca.

SOURCE: BELL CANADA

SOURCE: BELL MOBILITY

For media inquires: Julie Smithers, Bell Media Relations, (416) 528-9409,
julie.smithers@bell.ca