The 80's Rock Encore pack will feature licensed hits "I Wanna Rock," "Round and Round," "Nothin' But A Good Time," "Cherry Pie," "Play with Me," and 5 Original freestyle riffs. The Heavy Metal Encore Pack will feature songs "Bark at the Moon," "Symphony of Destruction," "Mother," "You've Got Another Thing Comin," "Thunder Kiss 65," and 5 original freestyle riffs.

The interactive buckles reflect the style of music of each Air Cartridge. The Heavy Metal buckle features Guitar Hero(R) character Lars Umlaut set in relief against chrome while the 80's Rock buckle features iconic symbols, scorpions, and lighting bolts from the decade of big hair.

"We wanted each buckle to echo the type of music on the Air Cartridges," said Brandon Giraldez, Director of Toy Design. "Lars is the epitome of a Heavy Metal Rocker so we had to have him on one of the buckles... when you look at the design of the 80's buckle, the motifs, lightening and scorpions, are icons of that decade."

The Encore Packs will be available at Wal-Mart, Toys "R" Us, Best Buy and other retailers nationwide, starting August 1st, with a suggested retail price of $14.99 per pack. Additional waves of Encore Packs are currently in development.

For more information on the Guitar Hero(R) Air Guitar(R) Rocker(TM), check out http://www.airguitarrocker.com.

Headquartered in City of Industry, California, Jada Toys is a privately held, leading manufacturer of authentically licensed and highly stylized die-cast collectible and radio controlled vehicles. A popular product line with both children and adult collectors, Jada's brands include DUB City, Big Time Muscle, D-Rods, Option D!, High Profile, Chub City and Showroom Floor. Jada has also acquired major toy licenses for preeminent brands such as Guitar Hero and Speed Racer. Jada Toys' products can be found in the world's top retail and hobby stores including Wal-Mart, Target, Kmart, Best Buy and Toys "R" Us.

About Activision:

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to help identify forward-looking statements. Factors that could cause Activision's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales of Activision's titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision's products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision, maintenance of relationships with key personnel, customers, vendors and third-party developers, international economic and political conditions, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, the timing and successful completion of the combination of Vivendi Games with Activision, the combined company's success in integrating the operations of Activision and Vivendi Games in a timely manner, or at all, and the combined company's ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated. Other such factors include additional risk factors identified in Activision's most recent annual report on Form 10-K and subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision as of the date of this release, and Activision assumes no obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and may cause actual results to differ materially from our current expectations.

Guitar Hero Copyright 2005-2007 Activision Publishing, Inc. Guitar Hero is a trademark of Activision Publishing, Inc.

Jada Air Guitar Rocker is designed and manufactured by Jada Toys, Inc. Patent Pending. All rights reserved.

Air Guitar and Air Guitar Rocker are trademarks of Jada Toys, Inc.

Media Contacts For Jada Toys, Inc.:
Ben Koon
Director - Corporate Relations
Email Contact
(626) 810 8382

SOURCE: Jada Toys, Inc.

http://www2.marketwire.com/mw/emailprcntct?id=9B2B9EFD0758B9B4

A joint venture between Carphone Warehouse and Best Buy set up in 2006 has been rolling out mobile retail stores under the Best Buy mobile brand in the U.S., and Best Buy bought a 3 percent stake in Carphone Warehouse in September last year.

The new company will roll out Best Buy stores in certain European markets from 2009, and will also expand the existing Carphone Warehouse retail footprint in Europe.

The new venture would also have a long-term commercial agreement with The Carphone Warehouse's fixed line division in the U.K.

Carphone Warehouse will retain its fixed line telecoms business in the U.K., comprising TalkTalk, AOL Broadband and Opal, as well as its share of the Virgin Mobile France joint venture.

The company will use the proceeds of the sale to pay down its debt, invest in broadband customer growth and invest in "new areas of growth presented by the transaction."

Carphone Warehouse expects the transaction to be dilutive to earnings per share by 10 percent to 15 percent in the year to March 2009.

The transaction is expected to close during Best Buy's second quarter, which ends on August 30 2008, and is subject to approval by Carphone Warehouse shareholders.

Best Buy is expected to fund the acquisition through a combination of cash on hand, existing bank lines and other new borrowing.

kathy.sandler@thomsonreuters.com ks/ajb

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Best Buy's acquisition is being funded through a combination of cash on hand, existing bank lines and other new borrowings.

While Fitch expects the acquisition to increase Best Buy's leverage, the company's solid operating performance, driven by Best Buy's leadership in the consumer electronics sector, should result in credit metrics improving over time.

The ratings continue to reflect Best Buy's leading market position and successful customer-driven operating strategy, which have differentiated the company from its competitors and produced solid operating results, Fitch said. TFN.newsdesk@thomson.com ans

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Best Buy plans to take advantage of the high growth European consumer electronics sector. In particular, the ongoing convergence of digital technology in the home will be an area of focus, and it hopes to launch Best Buy stores across a number of European markets. The ongoing European expansion of Carphone's existing operations will also continue.

Verdict Research believes that there is scope for a retailer to capitalize on the potential offered by digital convergence. Many consumers - with the exception of the technologically minded few - are likely to value a coherent proposition aimed at providing a one-stop shop that will provide for all their needs in this area.

However, Best Buy is not the only retailer to have recognized this requirement. DSGi is focusing on its UK TechGuys service proposition and Verdict believes that it is likely to rollout this concept across Europe, in one form or another. Verdict also expects other key European players to follow suit. Furthermore, existing players also have the advantage of having ready-made store portfolios to work with.

However, larger incumbent players are mainly electricals generalists offering everything from PCs to toasters. Inevitably, this means that, unless a store is expertly segmented, it can be difficult to showcase and provide quality service to customers looking to purchase new digital technology.

If it focuses solely on consumer electronics, Best Buy will be able to present a coherent offer and provide specialist service on issues surrounding digital convergence, home networks and wireless broadband. This type of store could not only entice younger shoppers who are looking for deep ranges, but also older shoppers who are attracted by strong service credentials.

All that said, it will not be easy. Execution will be key, and Best Buy must avoid the temptation to broaden ranges beyond the remit of consumer electronics and digital technology. Furthermore, the European electricals market is highly competitive, extremely consolidated and operates on very low margins. While Verdict believes that there is room for Best Buy in this market, success is by no means guaranteed.

Source: Verdict Research

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