Starting today, the competition will test the bloggers on their ability to create a complete head-to-toe look. Each week, StyleList.com will produce a video recap of the challenge featuring celebrity style experts' breakdown of the bloggers' style choices. However, it's up to fashionistas around the country to choose the winning look. By logging onto Facebook.com/AmericasMostStylishBlogger, Bluefly.com/AmericasMostStylishBlogger, and/or StyleList.com, voters can easily vote via an embeddable voting widget. The blogger with the most cumulative votes at the end of the five weeks will be crowned America's Most Stylish Blogger, winning not only this prestigious title, but also:

-- A $1000 shopping spree on Bluefly, where he/she can splurge on over 350 of the most coveted American and European designers

-- A weekly column on top-ranking fashion website StyleList

-- His/her very own Blogger Store on Bluefly.com

Voters have the chance to win a splurge, too! Just by voting, they will automatically be entered to win a $1000 Bluefly shopping spree.

The America's Most Stylish Blogger contest aims to unite and foster the online fashion blogging community by giving contestants a supportive platform to voice their style and trend choices through two of today's leading fashion websites, Bluefly and StyleList. Bluefly CEO, Melissa Payner said, "We believe that fashion isn't on Fifth anymore -- it's here in cyberspace as more and more people go online for fashion news. For Bluefly, this collaboration with StyleList and the fashion blogging community is a great way to showcase what's happening in the world of online fashion."

-- Every Tuesday until the winner is announced -- Voting opens for Challenge

-- Video showing celeb experts breaking down the looks will go live on StyleList

-- You can shop the challenge trend on Bluefly

-- December 1st, 9am -- WINNER ANNOUNCED

About Bluefly, Inc.: Founded in 1998, Bluefly Inc. (NASDAQ Capital Market: BFLY) is a leading online retailer of designer brands, fashion trends and superior value. Bluefly is headquartered at 42 West 39th St. in New York City, in the heart of the Fashion District. For more information, please visit http://www.bluefly.com/.

Tags: America's Most Stylish Blogger, competition, contest, fashion bloggers, fashion contests, style, fashion, trends, blogs, fashion blogs, fashion industry, online contests, AMSB

SOURCE: Bluefly Inc.

People's Revolution 
Michelle Aselta, 212-274-0400 
Michelle.Aselta@peoplesrevolution.com

Bloggers will be notified of selection on or about October 15th, and voting will open in this first ever fashion event on October 27th. Each week, bloggers will be given an item from Bluefly and will be asked to create a complete head-to-toe look incorporating that item. StyleList will produce a video recap of each week's challenge, allowing America to vote and select the challenge winner. The blogger with the most cumulative votes at the end of five weeks will be deemed America's Most Stylish Blogger!

As described by the group, the winner will not only be granted this title, but will also win:

- A $1000 shopping spree on Bluefly, where he/she can splurge on over 350 of the most coveted American and European designers

- A weekly column on top-ranking fashion website StyleList

- His/her very own Blogger Store on Bluefly.com

Voters have the chance to win a splurge, too! Just by voting, they will automatically be entered to win a $1000 Bluefly shopping spree.

"StyleList readers love to interpret the season's biggest trends in their own way - affordably and with personal flair," said Diane Davis, editor of StyleList.com. "Uniting trendsetters and fashion fanatics with Bluefly's on-trend, high fashion, and accessibly-priced products was an ideal fit."

Bluefly CEO, Melissa Payner said, "We believe that fashion isn't on Fifth anymore - it's here in cyberspace as more and more people go online for fashion news. For Bluefly, this collaboration with StyleList and the fashion blogging community is a great way to showcase what's happening in the world of online fashion."

More Information:

http://www.AmericasMostStylishBlogger.com

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