Cellcom Israel Ltd., established in 1994, is the leading Israeli cellular provider; Cellcom Israel provides its approximately 3.228 million subscribers (as at June 30, 2009) with a broad range of value added services including cellular and landline telephony, roaming services for tourists in Israel and for its subscribers abroad and additional services in the areas of music, video, mobile office etc., based on Cellcom Israel's technologically advanced infrastructure. The Company operates an HSPA 3.5 Generation network enabling advanced high speed broadband multimedia services, in addition to GSM/GPRS/EDGE and TDMA networks. Cellcom Israel offers Israel's broadest and largest customer service infrastructure including telephone customer service centers, retail stores, and service and sale centers, distributed nationwide. Through its broad customer service network Cellcom Israel offers its customers technical support, account information, direct to the door parcel services, internet and fax services, dedicated centers for the hearing impaired, etc. As of 2006, Cellcom Israel, through its wholly owned subsidiary Cellcom Fixed Line Communications L.P., provides landline telephone communication services in Israel, in addition to data communication services. Cellcom Israel's shares are traded both on the New York Stock Exchange (CEL) and the Tel Aviv Stock Exchange (CEL). For additional information please visit the Company's website http://www.cellcom.co.il.

    IR Contacts
    Fiona Darmon / Ed Job
    CCGK Investor Relations for Cellcom Israel
    investors@cellcom.co.il / cellcom@gkir.com
    Tel: (US) +1-646-797-2868 / +1-646-213-1914

SOURCE Cellcom Israel Ltd.

SmarTrend is bearish on shares of CEL and our subscribers received a Downtrend alert on October 29, 2009 at $30.16, which has returned 3.5% to date.

Write to Chip Brian at cbrian@tradethetrend.com

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Expected next dividend:
Dividend Announcement Date: 8/17/2009
Dividend Record Date: 8/31/2009
Dividend Pay Date: 9/14/2009
Dividend Amount: 0.8017

To participate, please call one of the following teleconferencing numbers. Please begin placing your calls at least 10 minutes before the conference call commences. If you are unable to connect using the toll-free numbers, please try the international dial-in number.

                  US Dial-in Number: 1-888-407-2553
                  UK Dial-in Number: 0-800-917-9141
                 ISRAEL Dial-in Number: 03-918-0650
            International Dial-in Number: +972-3-918-0650
                                  at:
              9:00 am Eastern Time; 6:00 am Pacific Time;
                2:00 pm UK Time; 4:00 pm Israel Time

The conference will be broadcast live on the investor relations section of the Company's website: http://investors.ircellcom.co.il. After the call, a replay of the call will be available under the same investor relations section.

About Cellcom Israel

Cellcom Israel Ltd., established in 1994, is the leading Israeli cellular provider; Cellcom Israel provides its approximately 3.228 million subscribers (as at June 30, 2009) with a broad range of value added services including cellular and landline telephony, roaming services for tourists in Israel and for its subscribers abroad and additional services in the areas of music, video, mobile office etc., based on Cellcom Israel's technologically advanced infrastructure. The Company operates an HSPA 3.5 Generation network enabling advanced high speed broadband multimedia services, in addition to GSM/GPRS/EDGE and TDMA networks. Cellcom Israel offers Israel's broadest and largest customer service infrastructure including telephone customer service centers, retail stores, and service and sale centers, distributed nationwide. Through its broad customer service network Cellcom Israel offers its customers technical support, account information, direct to the door parcel services, internet and fax services, dedicated centers for the hearing impaired, etc. As of 2006, Cellcom Israel, through its wholly owned subsidiary Cellcom Fixed Line Communications L.P., provides landline telephone communication services in Israel, in addition to data communication services. Cellcom Israel's shares are traded both on the New York Stock Exchange (CEL) and the Tel Aviv Stock Exchange (CEL). For additional information please visit the Company's website http://www.cellcom.co.il.

    IR Contacts
    Fiona Darmon / Ed Job
    CCGK Investor Relations for Cellcom Israel
    investors@cellcom.co.il / cellcom@gkir.com
    Tel: (US) +1-646-797-2868 / +1-646-213-1914

SOURCE Cellcom Israel Ltd.