Outside of Choice Hotels' efforts, the company's franchised hotels staff were responsible for 30 percent of the new member enrollments. Also, Choice Hotels associates contributed to the efforts by referring friends and family that travel to enroll.

"Our company has seen the growing power of rewards programs in attracting loyal guests to our value-oriented brands," said Steve Joyce, president and chief executive officer, Choice Hotels International. "That's why this was a top initiative for 2009. We will continue to focus extensive energies toward making Choice Privileges the most valuable rewards program in the industry."

In 2009, the industry - as well as Choice Hotels - saw a significant increase in frequent travelers' efforts to stay at properties within their favorite hotel rewards program. Travel trends show that hotel loyalty program members are increasingly focusing their stays on an individual program that maximizes their value.

"This is a remarkable and important achievement that simply could not have been possible without the extraordinary efforts of our hotels and Choice employees," said Greg Brown, vice president, Choice Privileges and marketing programs. "This accomplishment shows how much we at Choice believe in the value of Choice Privileges and how rewarding both business and leisure travelers find this program."

Membership in the Choice Privileges rewards program is free and offers guests the ability to earn points towards free nights, airline miles, retail gift certificates and more while staying at any Choice Hotels brand property throughout the U.S. (including Hawaii), Canada, Europe, Mexico the Caribbean and Australasia*. For more information, visit www.choiceprivileges.com.

About Choice Hotels

Choice Hotels International, Inc. franchises more than 6,000 hotels, representing more than 485,000 rooms in the United States and more than 35 other countries and territories. As of September 30, 2009, more than 700 hotels are under construction, awaiting conversion or approved for development in the United States, representing more than 59,000 rooms, and more than 100 hotels, representing approximately 9,400 rooms, are under construction, awaiting conversion or approved for development in more than 20 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States and the Caribbean have upscale lodging options at historic, boutique and unique hotels.

Additional corporate information may be found on the Choice Hotels International, Inc. Web site, which may be accessed at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Collection are proprietary trademarks and service marks of Choice Hotels International.

2009 Choice Hotels International, Inc. All rights reserved.

*Excluding: Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway and Sweden. Including Australia, New Zealand, Singapore, Papua New Guinea and Fiji.

SOURCE Choice Hotels International

http://www.choicehotels.com

"With our new Choice Privileges Music Store, we're able to offer yet another valuable addition for our members to our program's many redemption options," said Gregory Brown, vice president of Choice Privileges for Choice Hotels. "This is a wonderful way for us to give back to our customers and provide them with a great added value."

Utilizing the innovative and state-of-the-art new digital music engine technology from Hip Digital, the Choice Privileges Music Store works to give online users live, real time access to redeem their Choice Privileges points for music downloads, thanks to Hip Digital's pin acquisition services.

"The recent launch of our Digital Music Engine allows us to integrate our user-friendly downloadable music services into any website, such as the new online Choice Privileges music store," said Baris Karadogan, chief executive officer for Hip Digital Media, Inc. "This is a great example of our collective on-going commitment to developing experiential programs that are engaging to consumers."

Membership in the Choice Privileges rewards program is free and offers guests the chance to earn points towards free nights, airline miles, retail gift cards and more while staying at any Choice Hotels brand property throughout the U.S. (including Hawaii), Canada, Europe, Mexico, Australasia and the Caribbean.* For more information, visit www.choiceprivileges.com.

About Hip Digital

Hip Digital Media is a leading global Digital Music Company. Hip Digital Media brings together music, brands and consumers through custom built technology, including the Hip Digital Music Engine (DME) and (PACE(TM)), its Content Management System. Hip Digital technology allows our customers to leverage the power of music to achieve their marketing and sales goals. Our customers are Fortune 500 brands, rewards programs, retailers and online media companies. For more information please visit: www.hipdigitalmedia.com.

About Choice Hotels

Choice Hotels International, Inc. franchises more than 6,000 hotels, representing more than 485,000 rooms in the United States and more than 35 other countries and territories. As of September 30, 2009, more than 700 hotels are under construction, awaiting conversion or approved for development in the United States, representing more than 59,000 rooms, and more than 100 hotels, representing approximately 9,400 rooms, are under construction, awaiting conversion or approved for development in more than 20 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States and the Caribbean have upscale lodging options at historic, boutique and unique hotels.

Additional corporate information may be found on the Choice Hotels International, Inc. Web site, which may be accessed at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Collection are proprietary trademarks and service marks of Choice Hotels International.

2009 Choice Hotels International, Inc. All rights reserved.

*Excluding: Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway and Sweden. Including Australia, New Zealand, Singapore, Papua New Guinea and Fiji.

SOURCE Choice Hotels International, Inc.

http://www.choicehotels.com

"We're pleased to be working with Choice in an agreement that respects the guiding principles which we operate under," said Dara Khosrowshahi, CEO of Expedia, Inc. "We welcome Choice back into our marketplace, and look forward to delivering value to their franchisees."

"Choice Hotels and Expedia worked together to establish a new agreement that is mutually beneficial and enables hotels in the Choice system to effectively manage their businesses," said Stephen P. Joyce, president and CEO of Choice Hotels International.

Hotels within the Choice system worldwide can participate in the Expedia marketplace and within a week will start to be available on Expedia.com and Hotels.com sites worldwide, and later on Hotwire.com.

    <<

    About Expedia, Inc.
    >>

Expedia, Inc. is the world's leading online travel company. With more people booking travel online in Expedia's global marketplace than anywhere else, the company delivers consumers value in leisure and business travel, drives demand for travel suppliers, and provides advertisers opportunities to reach in-market travel consumers. The Expedia, Inc. portfolio of brands includes Expedia.com®, hotels.com®, Venere.com(TM), Hotwire®, Egencia(TM) (formerly Expedia Corporate Travel), TripAdvisor®, ExpediaLocalExpert®, Classic Vacations® and eLong(TM). Expedia, Inc.'s companies operate more than 80 global points of sale in nearly 60 countries. Expedia also powers bookings for some of the world's leading airlines and hotels, top consumer brands, high traffic websites, and thousands of active affiliates through Expedia® Affiliate Network. (NASDAQ: EXPE)

    <<

    About Choice Hotels International
    >>

Choice Hotels International, Inc. franchises more than 6,000 hotels, representing more than 485,000 rooms, in the United States and more than 35 other countries and territories. As of September 30, 2009, more than 700 hotels are under construction, awaiting conversion or approved for development in the United States, representing more than 59,000 rooms, and more than 100 hotels, representing approximately 9,400 rooms, are under construction, awaiting conversion or approved for development in more than 20 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States and the Caribbean have upscale lodging options at historic, boutique and unique hotels.

Additional corporate information may be found on the Choice Hotels International, Inc. Web site at www.choicehotels.com.

Expedia and Expedia.com are either registered trademarks or trademarks of Expedia, Inc. in the U.S. and/or other countries. Classic Vacations is either a trademark or registered trademark of Classic Vacations, LLC in the U.S. and/or other countries. hotels.com is either a trademark or registered trademark of hotels.com, L.P., a subsidiary of hotels.com in the U.S. and/or other countries. Hotwire is either a trademark or registered trademark of Hotwire, Inc. in the U.S. and/or other countries. TripAdvisor is either a trademark or registered trademark of TripAdvisor, LLC in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners.

    <<

    © 2009 Expedia, Inc.  All rights reserved.  CST: 2029030-40

    >>

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Collection are proprietary trademarks and service marks of Choice Hotels International.

    <<

    © 2009 Choice Hotels International, Inc. All rights reserved.



    >>

SOURCE: Choice Hotels International, Inc.

Anne Madison of Choice Hotels International, Inc., +1-301-592-6723,
anne_madison@choicehotels.com; or Katie Deines of Expedia, Inc., +1-425-679-7991,
press@expedia.com Web Site: http://www.choicehotels.com