Despite the perceived weaknesses in the customer service technology, the retail banks participating in the survey appear to be embracing the trend of integrating their marketing strategy with their customer service initiatives. In fact, seven out of ten marketers consider their customer service strategy as part of their marketing strategy. The majority of respondents reported integration over the past two years and a quarter in the last 12 months, highlighting the growing importance of developing a consistent strategy. However, while 88 percent of the marketers questioned reported that their bank regularly integrates their customer service and marketing strategies, only 27 percent reported that their bank always communicate these marketing strategies to the customer facing team. This underlines the need for greater co-operation between the two departments.

Scott Andrick, the director of product marketing, Financial Services, at Chordiant, comments: "Improving liquidity and complying with regulation are high on most banks' current priority lists following the recent market turmoil, but these goals are closely followed by the need to continue acquiring new customers while retaining existing customers and their assets. In order to achieve this goal in today's competitive environment, retail banks not only need to further integrate marketing with customer service, but also ensure that the customer-facing teams have the latest tools and technologies to support them in providing a superior customer service."

Andrick continued: "By providing the right customer experience and treating each customer as an individual, banks' customer services teams will be helping to support marketing strategy by delivering on brand promise, keeping customers on board and even helping to grow wallet share."

The survey, carried out by Vanson Bourne Ltd, questioned 11 marketing managers and 90 customer service representatives from ten UK retail banks.

About Chordiant Software, Inc.

Chordiant software optimizes the customer experience, helping clients improve business results while significantly strengthening customer relationships. Chordiant's solutions allow multi-channel interaction management and centralized Next-Best-Action driven predictive decisioning to target individual customer needs and provide unprecedented management and control over sophisticated customer experience strategies. Fortune 1000 customers turn to Chordiant to build, maintain and significantly strengthen connections with customers, so they can differentiate themselves from the competition and maximize their business objectives. For more information please visit www.chordiant.com.

Chordiant and the Chordiant logo are registered trademarks of Chordiant Software, Inc. The Customer Experience Company, Next-Best-Action and Cx are trademarks of Chordiant Software, Inc. All other trademarks and registered trademarks are the properties of their respective owners.

CONTACT: Mo Mahmoud, Eastwick Communications for Chordiant Tel: +1 650 480 4058 Chordiant@eastwick.com Alexia Ward, Hotwire for Chordiant +44 (0)20 7608 4687 Chordiant@hotwirepr.com Karen Haus Market Street Partners, Chordiant Investor Relations Tel: +1 415 445 3238 e-mail: chrd@marketstreetpartners.com

((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com.

Webcast Access

A live webcast of the fourth quarter 2009 financial results conference call will be available at the investor relations section of Chordiant's website at http://chrd.client.shareholder.com/events.cfm, and will be available in the same location on an archived basis thereafter.

About Chordiant Software, Inc.

Chordiant software optimizes the customer experience, helping clients improve business results while significantly strengthening customer relationships. Chordiant's solutions allow multi-channel interaction management and centralized Next-Best-Action(TM)-driven predictive decisioning to target individual customer needs and provide unprecedented management and control over sophisticated customer experience strategies. Fortune 1000 customers turn to Chordiant to build, maintain and significantly strengthen connections with customers, so they can differentiate themselves from the competition and maximize their business objectives. For more information please visit www.chordiant.com.

Safe Harbor Statement

This news release includes "forward-looking statements" that are subject to risks, uncertainties and other factors that could cause actual results or outcomes to differ materially from those contemplated by the forward-looking statements. Forward-looking statements in this release are generally identified by words, such as "believes," "anticipates," "plans," "expects," "will," "would," "guidance," "projects" and similar expressions which are intended to identify forward-looking statements. There are a number of important factors that could cause the results of Chordiant to differ materially from those indicated by these forward-looking statements. Other risks relating to Chordiant's products are detailed under "Risk Factors" in Chordiant's Annual Report on Form 10-K for the fiscal year ended September 30, 2008.

These filings are available on a Web site maintained by the Securities and Exchange Commission at http://www.sec.gov. Chordiant does not undertake an obligation to update forward-looking or other statements in this release.

Chordiant and the Chordiant logo are registered trademarks of Chordiant Software, Inc. The Customer Experience Company and Cx are trademarks of Chordiant Software, Inc. All other trademarks and registered trademarks are the properties of their respective owners.

SOURCE: Chordiant Software, Inc.

Chordiant Media Relations: 
Eastwick Communications 
Mo Mahmoud, +1-650-480-4058 
Chordiant@eastwick.com 
or 
Hotwire 
Emma Smyth, +44 (0)20 7608 4698 
Chordiant@hotwire.com 
or 
Chordiant Investor Relations: 
Market Street Partners 
Karen Haus or Daniel Wood, +1-415-445-3238 
chrd@marketstreetpartners.com

"Reducing credit losses while preserving a customer base is more important than ever, and how a company effectively manages its treatment resources and customer touch points on the collections side during a recession can affect how customers respond to the company during the recovery," said Rob Walker, VP, Strategy & Innovation of Chordiant Software. "Through decisioning technology, Chordiant allows companies to automatically weigh overall customer risk and payment history before recommending a personalized collections approach to ensure the optimal treatment of the customers."

BMW Group Financial Services was established in the U.S. in 1992 to support the sales and marketing efforts of BMW of North America. BMW Group Financial Services offers leasing, retail and commercial financing and banking products tailored to meet the needs of the BMW customer. The group also provides financing to BMW dealers for expanding dealership capabilities.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

Chordiant software optimizes the customer experience to maximize the value of every customer interaction and improve business results. Chordiant's solutions enable real-time, intelligent, personalized conversations consistently across all channels. This helps companies with large customer bases target individual customer needs while providing unprecedented control over sophisticated customer experience strategies to improve business performance by reducing attrition, increasing revenues, maximizing profitability and decreasing risk.

"The 2009 Software 500 results show that revenue growth in the software and services industry was healthy, with total Software 500 revenue of $491.3 billion worldwide for 2008 representing 8.8% growth from the previous year," says John P. Desmond, editor of Software Magazine and Softwaremag.com.

"The Software 500 helps CIOs, senior IT managers and IT staff research and create the short list of business partners," Desmond says. "It is a quick reference of vendor viability. And the online version to be posted soon at www.Softwaremag.com is searchable by category, making it what we call the online catalog to enterprise software."

The Software 500 is a revenue-based ranking of the world's largest software and services suppliers targeting medium to large enterprises, their IT professionals, software developers and business managers involved in software and services purchasing.

Some 44 percent of the 2009 Software 500 companies are privately held.

Go to www.Softwaremag.com and click on Subscribe to be among the first to see the 2009 Software 500.

The ranking is based on total worldwide software and services revenue for 2008. This includes revenues from software licenses, maintenance and support, training and software-related services and consulting. Suppliers are not ranked on their total corporate revenue, since many have other lines of business, such as hardware. The financial information was gathered by a survey prepared by King Content Co. and posted at www.Softwaremag.com, as well as from public documents.

About Digital Software Magazine, the Software Decision Journal, and Softwaremag.com

Digital Software Magazine, the Software Decision Journal, has been a brand name in the high-tech industry for 30 years. Softwaremag.com, its Web counterpart, is the online catalog to enterprise software and the home of the Software 500 ranking of the world's largest software and services companies. Software Magazine and Softwaremag.com are owned and operated by King Content Co.

About Chordiant Software, Inc.

Chordiant software optimizes the customer experience, helping clients improve business results while significantly strengthening customer relationships. Chordiant's solutions allow multi-channel interaction management and centralized Next-Best-Action(TM)-driven predictive decisioning to target individual customer needs and provide unprecedented management and control over sophisticated customer experience strategies. Fortune 1000 customers turn to Chordiant to build, maintain and significantly strengthen connections with customers, so they can differentiate themselves from the competition and maximize their business objectives. For more information please visit www.chordiant.com.

Chordiant and the Chordiant logo are registered trademarks of Chordiant Software, Inc. The Customer Experience Company, Next-Best-Action and Cx are trademarks of Chordiant Software, Inc. All other trademarks and registered trademarks are the properties of their respective owners.

SOURCE: Chordiant Software, Inc.

Software 500 
Tracy Kunichika 
Software 500 Project Leader 
Tracyk@softwaremag.com 
or 
For Chordiant Media Relations: 
Eastwick Communications 
Mo Mahmoud, +1 650-480-4058 
Chordiant@eastwick.com