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Fan Cans can be produced with team and sponsor logos in any color, making it easier for teams, sponsors, and sports facilities to "go green" in an impactful and fun way. The 45-gallon waste receptacles and recycling bins utilize up to 50% post-consumer and industrial plastic, are highly-durable for expanded service life, and are 100% recyclable at the end of their life cycle.

As Fan Cans, LLC continues on the green path for its clients, a new container with a motor sports driver helmet theme is underway to appeal to yet another passionate fan and sponsorship base.

About Fan Cans, LLC: Fan Cans, LLC is a Maryland-based company that has designed and patented sports affinity commercial waste and recycling container lids, and has a strategic manufacturing relationship with Toter, Inc. Fan Cans was nominated for the Baltimore Business Journal's "Green Entrepreneur and Green Product of the Year," in 2009. For details, please visit www.fancans.com.

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Read the full story at http://www.prweb.com/releases/fancans/footballteamrecycling/prweb3237684.htm.

PRWeb.com

WHAT:  THRIVING IN THE CLEAN ECONOMY: This hour-long interactive session is
       part of a two-day Carbon Economy Summit hosted by The Economist, two
       weeks before governments gather in Copenhagen to discuss a new
       global climate framework to replace the Kyoto Protocol.
WHY:   Learn from panelists specific innovations, for example, Coca-Cola's
       plant-based bottles.
WHEN:  November 18th at 1:30 pm EST (18:30 GMT |19:30 CET).

The event is free. You may Register now and post your questions and ideas in advance at the following link: http://try.webex.com/mk/get/PTB_WWF_LP?TrackID=1020339

The event will take place live from The Ronald Reagan Center in Washington D.C. with a number of the panelists joining from around the globe using Cisco WebEx technology.

For more information on WWF Climate Savers, go to: www.panda.org/cleaneconomy

Climate Savers video posted at: http://www.youtube.com/watch?v=Mzr4H6ZWKBE

SOURCE: WWF

WWF International 
Bruce Haase, +31 (6) 24981281 
Climate Business Engagement Unit

Based on extensive consumer research, the new visual identity was created to enhance brand preference, improve shelf stand out, drive cost efficiencies and create consistency across a world-leading family of juice brands and products.

"The scale and magnitude of this worldwide rebranding effort is significant for our juice business," said Guy Wollaert, General Manager, Global Juice Center, The Coca-Cola Company. "Our new, uniform packaging design system unites key brands in our juice portfolio, including Minute Maid, Del Valle, Andina and Cappy, under a single, iconic brand identity."

Reflecting the historic logo and color scheme of Minute Maid, the leading brand in the Company's juice portfolio, the redesigned packaging brings a cohesive, unified look and feel to the Company's global juice brand lineup. The modernized design builds on elements of the Minute Maid visual identity, including the black rectangle and white logotype lettering while adding a green horizon mark, refreshing fruit photography and natural imagery to underscore the juice brands as a source of delicious fruit.

The new design also creates a coherent look on shelf when packages are placed side-by-side to showcase the fruit. This further communicates the nutritional goodness inherent in the juice and evokes the imagery of whole fruit as it might be displayed in a produce aisle or farmers market.

Creation of the new flexible and streamlined packaging system was led by the in-house design group at Coca-Cola. "We started this process working closely with the global juice team to understand the objectives and the strategy of growing our juice business," said David Butler, VP of Design, The Coca-Cola Company. "This scalable, common identity was created to address a business challenge, not to simply update a package. This is truly designing on purpose."

By uniting the juice brand portfolio under one scalable framework, new packaging can be introduced quickly and efficiently, ensuring a consistent global design that builds brand value while minimizing operating costs and increasing productivity for local businesses worldwide.

Beginning this month, consumers in the United States will be the first to experience the dynamic changes in Minute Maid packaging, while consumers of other juice brands in The Coca-Cola Company's family of juice beverages, such as Del Valle, Andina and Cappy, will experience the new designs in their local markets through 2010.

The new-look packaging graphics are the first in a series of important milestones in a business strategy that will continue to strengthen the Company's position as the global leader in juice. In coming months, Coca-Cola will implement new initiatives that will benefit local businesses and consumers globally, including product innovations, sustainability efforts, strategic partnerships and the debut of successful juice products in additional markets.

For more information and to view images of the new product packaging, visit the Coca-Cola Press Center at www.thecoca-colacompany.com. To learn more about the Minute Maid brand, visit www.minutemaid.com.

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.

Stay informed. Subscribe to receive the latest news from The Coca-Cola Company at http://feeds.feedburner.com/NewsFromTheCoca-ColaCompany.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6102232&lang=en

SOURCE: The Coca-Cola Company

The Coca-Cola Company 
Petro Kacur, +1-404-676-2683 
pressinquiries@na.ko.com