"Our new campaign is intended to strengthen and re- affirm our bond with the customers. Kinley is a big brand for our company and we hope to keep on growing in the market," Coca-Cola India Marketing Director Avinash Pant told PTI.

He said the company wants to emerge as a major player in the packaged water segment but declined to divulge figures.

According to industry experts Kinley enjoys 19.5 per cent share of the Indian packaged water space or about Rs 240 crore of the total Rs 1,250-crore market.

Pant said the Kinley package would first be available in the metros besides Hyderabad and Bangalore. The new Kinley bottles will also be made available in the select markets of Uttar Pradesh, Punjab, West Bengal and Rajasthan.

As part of its new re-branding campaign, Coca-Cola has changed the packaging design on Kinley water bottle which would be available in 500 ml and 1 litre packages and 20 and 25 litre bulk jars in the price range of Rs 8 to Rs 75.

The new Kinley bottle has been made in an 'easy-to-hold shape' with transperant labels. "The new packaging innovation is design based on consumer needs to offer a more convenient grip and is in keeping with the 'Spirit of Purity' and reaffirm company's commitment to purity," Pant said. "Once the first phase of our campaign is over we would think of launching the product is other cities and towns across the country on a mass scale," he said, but did not provide any frame.

The company is looking at the top segments including A, B and B plus as potential customers for the re-branded Kinley.

Coca-Cola is also simultaneously launching its 'Boond Boond Mein Vishwas' campaign which would involve outdoor and televsion advertisments for promoting the new product, Pant added.

When Microsoft creates a new product that it intends to roll out across its future operating systems to enable an enhanced multimedia experience from the internet, then web developers and the internet community need to pay attention. When Microsoft generates this capability for mobile phones in the same product, AND Nokia signs up to the service, then the telecoms industry needs to pay attention too. Do you know what Silverlight offers the mobile world? Do you know how it will be positioned against its competitors? Visiongain's latest report will tell you the answers.

With the moves towards a flat-fee for mobile internet access, rather than volume-based per Megabyte, and an ever-hungry multimedia audience, there is a drive for a new genre of mobile content that is richer and more engaging. Microsoft has identified the opportunity to develop and market a single mobile applications environment that reduces the existing fragmentation between different handsets. Can Silverlight be the preferred solution? Can Microsoft claim a share of the mobile content segment? You must find out the answer to this NOW and this report will tell you.

By reading this strategic and analytical report you will discover Silverlight addresses two areas of Microsoft's key strategic aims. Firstly it addresses Microsoft's goal of improving the "user experience capabilities." Secondly, the company is seeking to provide an end-to end development environment that encourages the use of Microsoft technologies and services. Microsoft's vision for Silverlight is to provide 'the' ubiquitous programming model. With such a wide pool of developers able to provide content for Silverlight there is an existing base of content, and with Microsoft's backing, can this product really fail? What impact will it have on the market?

Organisations mentioned in this report ABC Television Adobe Akamai Apple aQuantitive Broadcom China Cache Networks China Mobile Chunghwa Telecom Coca-Cola Danger Disney DoubleClick eBay Facebook Ford Google Granicus Home Shopping Network HTC LGLG Microsoft Motorola MTV NasDaq Nokia NTT DoCoMo O2 Orange Pareto Pinnacle Systems Qualcomm Reuters RIM Ripcode Samsung Screentonic Sony Ericsson Sprint Nextel Sun Symbian Technicolor EDS T-Mobile Verisign Verizon Vodafone

Report information: http://www.reportlinker.com/p090926/Silverlight-Mobile-2008-Developing-t he-Platform-for-the-Future-of-Mobile-Content.html

((Comments on this story may be sent to newsdesk@closeupmedia.com))

((Distributed via M2 Communications Ltd - http://www.m2.com))

http://www.10meters.com

Comments on this story may be sent to newsdesk@closeupmedia.com

To help Canadians balance health and refreshment this summer, Registered Dietitian Mary Bamford offers the following tips:

    <<
    1.  Stay hydrated all day long. Drink before you're thirsty. As the
        summer days heat up, be sure you have a beverage on hand throughout
        the day and drink at regular intervals. Aim for a minimum of 8-10
        cups of fluid each day along with your normal diet to replace what
        you've lost. If you're outdoors on a hot and humid day, you are
        likely to sweat more - with or without exercise. Watch for signs of
        dehydration, including fatigue and dry mouth. And in extreme heat
        conditions, be sure to plan for additional fluid intake. Coca-Cola
        has a range of low-calorie and no calorie soft drinks, along with
        100-calorie portion-controlled serving options. Find the right choice
        for you based on your level of physical activity.

    2.  Know your sweet tooth: The human body naturally craves sweetness
        because sugars are converted inside the body into fuel for energy -
        and this applies to beverages, too. According to a recent survey, the
        majority of Canadians (80 per cent) crave particular foods and
        drinks. At the same time, their guilt when consuming certain foods
        and beverages gets in the way of enjoying them. If you're going to
        have something sweet, whether it's a popsicle, a soft drink or a
        milkshake, pick your favourite that you know you'll enjoy, and make
        sure to manage your serving size.

    3.  Account for activity: Many people increase their level of activity as
        the summer months approach, and you may need to increase your fluids
        and energy intake to replenish what you've lost through physical
        activity. However, if you're finding you aren't as active as you'd
        like, adjust your consumption based on your level of activity.
        Consider your portion size, try lower-calorie beverage choices like
        waters and low or no-calorie alternatives. "Physical activity is
        often overlooked as part of the health equation, yet the majority of
        Canadians believe it's the most important contributor to their
        overall health," added Bamford. "Nutrition and exercise go hand-in-
        hand. And by doing more physical activity, you can take some of the
        pressure off your food intake management."

    4.  Manage your caffeine intake: It's a little-known fact, but even
        caffeinated beverages can provide hydration. "While it's true that
        caffeine does have a mild diuretic effect, the hydration gained by
        drinking certain caffeinated beverages outweighs this effect," said
        Bamford. A carbonated soft drink such as Coca-Cola, Diet Coke or
        Coca-Cola Zero contains about one-third the level of caffeine found
        in the same serving of coffee. Moderate daily caffeine intake for
        adults is equivalent to two to three cups of coffee, or five to six
        cans of caffeinated soft drinks. Make room for variety by introducing
        a selection of caffeinated and non-caffeinated teas, coffees and soft
        drinks to your diet.

    5.  Read labels and compare: More than half of Canadians (57 per cent)
        report they are confused by food and nutrition choices. Take a minute
        to read the Nutrition Facts Panel on all your beverage choices. A
        355 ml serving of orange juice actually has more sugar than a can of
        regular cola. "Make informed choices by understanding how much you're
        consuming before you finish your drink," added Bamford. Visit
        cocacola.ca for detailed information about their products and learn
        how to make balanced and educated choices.
    >>

About Coca-Cola Canada:

Coca-Cola Canada is taking steps to provide useful information to the people who enjoy our products and to work with health and nutrition professionals to encourage a balanced approach to nutrition and active living. We promote a philosophy of enjoyment and informed choice when it comes to making food and beverage choices. Among our initiatives:

    <<
    -   innovations in product and packaging offerings, including 100-calorie
        portion-controlled soft drinks;
    -   responsible marketing practices including a 50-year policy of not
        marketing to children under 12;
    -   establishment of a national policy for limiting the types and serving
        sizes of beverages in schools;
    -   promotion of and engagement in active lifestyles through a variety of
        programs and sponsorships, including ParticipACTION.
    >>

The Coca-Cola Company is the world's largest beverage company. In Canada, the Company is represented by its subsidiary, Coca-Cola Ltd. (Coca-Cola Canada). Coca-Cola is Canada's largest beverage company. Coca-Cola Canada markets three of Canada's top nonalcoholic sparkling beverage brands, Coca-Cola, Diet Coke and Sprite, in addition we are the largest juice and juice drinks company with Minute Maid, Five Alive and Fruitopia and the leading ready to drink tea producer with Nestea. The Company also markets DASANI, PowerAde and other hot and cold beverages.

For more information, visit www.coca-cola.ca.

The survey was conducted by Leger Marketing; interviews were conducted from May 28 - June 3, 2008 with a nation-wide sample of 1,509 adult Canadians. These results can be considered accurate within +/- 2.5 per cent 19 times out of 20.

SOURCE: Coca-Cola Ltd.

or to arrange an interview, please contact: Jill Anzarut, (416) 969-2708 or
janzarut@environicspr.com

"Supported by our execution across our territories and our ability to keep costs under control, we were able to increase operating income for the second quarter, despite one-time events such as unusually bad weather in Mexico in June and operating disruptions in Venezuela. Also, during the second quarter of 2008, we have closed the acquisition of The Coca-Cola Company's Refrigerantes Minas Gerais Ltda. ("Remil") franchise territory. This transaction will enable us to increase the number of clients and customers that we serve in Brazil through a complete and balanced portfolio of high-quality beverages. Through our joint venture, with The Coca-Cola Company, we continued to distribute Jugos del Valle beverages in Mexico as planned, and also began to distribute these products in Costa Rica," said Carlos Salazar Lomelin, Chief Executive Officer of the company.

CONFERENCE CALL INFORMATION

Our second-quarter 2008 Conference Call will be held on: July 23, 2008, at 11:00 A.M. Eastern Time (10:00 A.M. Mexico City Time). To participate in the conference call, please dial: Domestic U.S.: 866-700-7477 or International: 617-213-8840. We invite investors to listen to the live audiocast of the conference call on the Company's website, www.coca-colafemsa.com

If you are unable to participate live, an instant replay of the conference call will be available through July 30, 2008. To listen to the replay, please dial: Domestic U.S.: 888-286-8010 or International: 617-801-6888. Pass code: 23478878.

Coca-Cola FEMSA, S.A.B. de C.V. produces and distributes Coca-Cola, Sprite, Fanta, Lift and other trademark beverages of The Coca-Cola Company in Mexico (a substantial part of central Mexico, including Mexico City and southeast Mexico), Guatemala (Guatemala City and surrounding areas), Nicaragua (nationwide), Costa Rica (nationwide), Panama (nationwide), Colombia (most of the country), Venezuela (nationwide), Brazil (greater Sao Paulo, Campinas, Santos, the state of Mato Grosso do Sul, part of the state of Goias and Minas Gerais) and Argentina (federal capital of Buenos Aires and surrounding areas), along with bottled water, beer and other beverages in some of these territories. The Company has 31 bottling facilities in Latin America and serves over 1,500,000 retailers in the region. The Coca-Cola Company owns a 31.6% equity interest in Coca-Cola FEMSA.

Please click on this link to view the full version of the Press Release on our Web Site http://www.coca-colafemsa.com

Contact:
Roland Karig
Investor Relations
Coca-Cola FEMSA
(+5255) 5081 5186
www.coca-colafemsa.com
Email Contact

SOURCE: Coca-Cola FEMSA

http://www.coca-colafemsa.com
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