Kid Cuisine sales have increased 9 percent over the past 13 weeks in IRI measured channels*. Ehresman attributes this success in part to tighter, more integrated marketing, increased kid engagement with the brand and a successful new line extension, the Campfire Hot Dog meal.

Through a series of television commercials that aired this summer, kids watched the brand's animated penguin character "KC" travel from planet to planet in search of the best foods to take back to Earth. The latest television commercial features Kid Cuisine's "KC" in the "Planet 51" animated world using scenes from the movie. The commercial, produced by Geppetto Group, airs on Nickelodeon, Cartoon Network and Disney XD, and is available for viewing on Kidcuisine.com.

To reinforce the movie tie-in and get kids even more engaged with Kid Cuisine, the campaign includes online advertising, two limited edition meals, promotional packaging and a sweepstakes. The messaging asks kids to help the brand's KC penguin character return to Earth, just as Astronaut Chuck is trying to do in "Planet 51." Using codes found on Kid Cuisine packages, kids can play six different games on Kidcuisine.com to help KC return home. Online banner ads appearing on Nick.com and Neopets.com also direct viewers to the online games. Kids can play daily to win instant prizes and also be entered to win the grand prize -- a "Planet 51" screening party with all their friends. More than 35,000 plays have been recorded since the games went live in late October.

Kid Cuisine is a brand of ConAgra Foods, Inc., (NYSE: CAG), one of North America's leading food companies, with brands in 97 percent of America's households. Consumers find Banquet, Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew National, Hunt's, Marie Callender's, Orville Redenbacher's, PAM, Peter Pan, Reddi-wip and many ConAgra Foods brands in grocery, convenience, mass merchandise and club stores. ConAgra Foods also has a strong business-to-business presence, supplying potato, other vegetable, spice and grain products to a variety of well-known restaurants, foodservice operators and commercial customers. For more information, please visit us at www.conagrafoods.com.

"Planet 51" is a galactic sized animated alien adventure comedy revolving around American astronaut Captain Charles "Chuck" Baker, who lands on Planet 51 thinking he's the first person to step foot on it. To his surprise, he finds that this planet is inhabited by little green people who are happily living in a white picket fence world reminiscent of a cheerfully innocent 1950s America, and whose only fear is that it will be overrun by alien invaders...like Chuck! With the help of his robot companion "Rover" and his new friend Lem, Chuck must navigate his way through the dazzling, but bewildering, landscape of Planet 51 in order to escape becoming a permanent part of the Planet 51 Alien Invaders Space Museum.

This Kid Cuisine promotion meets the guidelines for responsible advertising to children under 12 years of age as set forth in the Children's Food and Beverage Advertising Initiative, sponsored by the Council of Better Business Bureaus (CBBB).

*As measured by Information Resources Inc., 13 weeks ending Nov. 8, 2009.

SOURCE: ConAgra Foods

ConAgra Foods 
Becky Niiya, 402-240-5312 
becky.niiya@conagrafoods.com 
www.conagrafoods.com

"Nearly 17 million kids in America struggle with hunger(1), and there are remarkable individuals all over the country who regularly give their time and effort to end child hunger in their own neighborhoods," said Kori Reed, executive director, ConAgra Foods Foundation. "It takes more than food to fight hunger, it takes a champion. The Champions Against Child Hunger Contest is our way of recognizing those giving their time and inspiring others to make a difference."

Beginning Nov. 18, 2009, individuals may submit nominations at ChampionsAgainstChildHunger.org. Contest entries require a short essay focusing on why the nominee is a Champion Against Child Hunger, recognizing his or her efforts to help end child hunger in his or her community or about how the nominee personally overcame child hunger. Prizes will be awarded to the top five nominees and a grand prize winner, to be chosen by visitors who will vote online. ConAgra Foods Foundation has committed an incremental donation of up to $100,000 to Share Our Strength based on the number of entries to the contest and votes cast to select the Champion.

"Engaging communities to work on a local level is crucial to ending child hunger," said Patricia Nicklin, managing director at Share Our Strength. "The Champions Against Child Hunger contest will give recognition where it is deserved and also serve as an inspiration to others to join the fight against hunger in their own neighborhoods and towns."

To learn more about the contest, please visit ChampionsAgainstChildHunger.org.

About the Champions Against Child Hunger Contest

The contest kicks off on Nov. 18, 2009 and nominations will be accepted through Jan. 22, 2010. Applicants can submit a short essay, nomination information, and photo and will have the opportunity to either nominate themselves or nominate another individual deserving recognition. Nominees and others may also submit a video telling their story at www.YouTube.com/ConAgraFoundation. The videos are optional and not required for contest nominations.

From the pool of submissions, the top five stories will be selected and featured on ChampionsAgainstChildHunger.org for consumers to vote for their favorite story. The story with the most votes will be awarded the grand prize and named as the Champion Against Child Hunger. Each of the top five finalists will receive a small cash prize of $500 as a reward for their advocacy and passion for ending child hunger, and a matching donation of $500 to Share Our Strength or their Feeding America food bank of choice. The grand prize winner will receive a trip to New York City and a cash prize of $1,500, as well as a donation of $5,000 to Share Our Strength or their Feeding America food bank of choice.

ConAgra Foods Foundation is committing an incremental donation to Share Our Strength, up to $100,000. The incremental donation includes $10 for each submission received (up to $20,000 through Jan. 22), and $1 per vote cast for the finalists (up to $80,000 through March 19).

The grand prize winner will be announced on March 25, 2010.

About ConAgra Foods Foundation

The ConAgra Foods Foundation's Nourish Today, Flourish Tomorrow platform is dedicated to raise awareness of the more than 12 million children in America who are at risk of hunger and don't have enough food to live active, healthful lives, and to aggressively pursue sustainable solutions in the fight against child hunger. The Foundation is committed to building a community of people who are passionate about ensuring that all kids have access to the food and facts they need to eat nutritiously, live balanced lifestyles, and succeed in school and life. ConAgra Foods Foundation invests in national and local partnerships with high-impact, not-for-profit organizations, such as Feeding America, that take an innovative approach to addressing needs in the core areas of hunger and nutrition education. For more information, please visit www.nourishkidstoday.org.

About Sandra Lee Semi-Homemade

SLSH Enterprises, Inc. is a multi-media publishing company that provides simple solutions for dramatic results in all areas of home life. Company founder and CEO, Sandra Lee, is recognized as an internationally-acclaimed home and food expert. With 20 books to her credit Sandra Lee is a New York Times best-selling author; host of the top-rated, Emmy-nominated TV show "Semi-Homemade Cooking with Sandra Lee" and "Sandra's Money Saving Meals" on Food Network; and Editor-in-Chief of the national magazine, Sandra Lee Semi-Homemade. For more information on Sandra Lee Semi-Homemade, please visit www.SandraLee.com or www.Facebook.com/SandraLee.

About Share Our Strength

Share Our Strength(R) is the leading national organization working to make sure no kid in America grows up hungry. By weaving together a net of community groups, activists and food programs, Share Our Strength catches children at risk of hunger and ensures they have nutritious food where they live, learn and play. Working closely with the culinary industry, Share Our Strength creates engaging, pioneering programs like Share Our Strength's Taste of the Nation(R), the nation's premier culinary benefit; Share Our Strength's Great American Bake Sale(R), a national grassroots effort; Share Our Strength's A Tasteful Pursuit(R), a touring dinner series; Share Our Strength's Great American Dine Out(R), a week-long program involving thousands of restaurants nationwide; and Share Our Strength's Operation Frontline(R), a cooking-based nutrition education program. Visit Strength.org and learn more about our goal of ending childhood hunger in America by 2015.

(1) According to the U.S. Department of Agriculture's Economic Research Service (USDA) report released Nov. 16, 2009.

SOURCE: ConAgra Foods, Inc.

Fleishman-Hillard / ConAgra Foods Foundation 
Jennifer Thomas, 312-751-3525 
jennifer.thomas@fleishman.com

L-3 Communications (NYSE: LLL) announced today November 16, 2009 that its MariPro division has been awarded a $76.6 million contract by the University of Washington (UW). The company will design, build and install the Regional Scale Nodes (RSN) component of the National Science Foundation's Ocean Observatories Initiative. The cabled ocean observing system will be located on the Juan de Fuca Plate off the Washington and Oregon coasts.

ConAgra Foods Partners with Yahoo! to Show Consumers 'What's So Funny?'

ConAgra Foods, Inc. (NYSE: CAG), one of North America's leading food makers, announced today November 16, 2009 its plan to engage consumers through the sponsorship of Yahoo!'s new online program, "What's So Funny?" The one-year commitment will integrate ConAgra Foods brands such as Marie Callender's , Healthy Choice and Orville Redenbacher's into the content of the online series, which premiered Nov. 9, on Yahoo! TV.

CDEX Inc. (OTC.BB:CEXI) (www.cdexinc.com) and Virtus Trading LLC announced today November 16, 2009 that Malcolm Philips, CEO of CDEX, and Anil Pinto, Executive Director at Virtus, recently met with senior officials of health ministries, hospital administrators and pharmacists and conducted seminars on Medication Safety to the medical communities in Abu Dhabi, Dubai, Kuwait and Saudi Arabia as part of the regional launch of the ValiMed(TM) Medication Validation System. Worldwide studies continue to show that human errors in the compounding of high-risk medications occur frequently and result in permanent harm to patients throughout the world. The seminars focused on actions to minimize mistakes and the ValiMed technological safety net that provides protection for patients, pharmacists and hospitals.

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People who have an allergy or severe sensitivity to milk run the risk of a serious or life-threatening allergic reaction if they consume this product. No allergic reactions have been reported.

This issue affects only 1,120 cases of a single lot code of the product. The product UPC on the tub is 27000-00930. The product lid will not have the blue ribbon graphic bearing the word 'Light' that is found on the tub portion of the package. The rim of the lid will feature the batch code '2247923200' and a sell by date of March 18, 2010.

ConAgra Foods became aware of the issue after receiving a report from a store where the tub did not match the lid or the case.

The company is issuing a news release and an alert through the Food Allergy & Anaphylaxis Network, in an effort to notify any potentially affected consumers.

ConAgra Foods will work with retail customers to ensure that the recalled products are removed from store shelves. In the event that consumers believe they have purchased products affected by this voluntary recall, they should return the product to the store where it was purchased for a full refund, the agency said.

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