"Our e-commerce infrastructure and portfolio of best-in-class technologies and services are designed to help publishers build relationships, drive traffic and generate revenues," said Jeff Hemenway, group VP of games for Digital River. "Using our e-commerce solution, more game publishers, like THQ, are diversifying and growing their revenue streams while catering to the increasing consumer demand for both direct and digital purchase options."

For immediate game play, PC gamers can purchase and download THQ's action, strategy and family PC games directly from the THQ online store. The entire store, which operates using a Digital River e-commerce solution, is branded for THQ and helps the publisher build and maintain the strength of its brand across its U.S. consumer base. For the store, Digital River is utilizing its merchandising tools to help drive average revenue per user as well as processing transactions, serving PC game downloads, and supporting related customer service and fraud prevention screening.

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"The shift from offline to online subscriptions is happening in earnest among software and game publishers -- and Digital River has the infrastructure and expertise to help publishers make this technology leap," said Joel Ronning, Digital River's CEO. "We've taken a familiar and traditional service model and brought it online with automated and advanced capabilities that enable publishers to run their businesses and service their customers with a whole new level of efficiency. And because we've integrated our best-of-breed subscription technology with our e-commerce platform, publishers can now manage reoccurring revenue business models in a single construct. What we have created is yet another lucrative way for publishers to monetize their products."

With Digital River Subscriptions, publishers can:

-- Customize their subscription model based on time and units;

-- Save on administration costs with subscriber self-service tools that allow them to fully manage their account information and functions;

-- Maximize renewal rates and preserve subscriber bases with comprehensive, global renewal marketing capabilities;

-- Enhance customer loyalty by taking automated pre-orders of upcoming application or game launches; and

-- Drive greater administrative efficiencies with back-end processes that automatically handle changes in service levels and suspending or re-instating subscriptions.

Digital River Subscriptions is an integrated part of the comprehensive, global Digital River(R) e-commerce solution. The e-commerce solution includes localized e-commerce store building and hosting, international transaction and payment processing, digital and physical product fulfillment, and e-marketing and site merchandising programs, among others.

About Digital River, Inc.

Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call +1 952-253-1234.

Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

SOURCE: Digital River, Inc.

Digital River, Inc. 
Media Contact: 
Kristin McKenzie, 952-253-1234, Ext. 38395 
Public Relations Manager 
publicrelations@digitalriver.com 
or 
Investor Relations Contact: 
Ed Merritt, 952-540-3362 
Vice President, Investor Relations 
investorrelations@digitalriver.com

Adrienne Lauer, national sales director of market development at THQ, said: "By marketing and selling our PC games through the THQ store, we can take advantage of the expanding popularity of online purchasing and downloading among gamers.

"Working with Digital River enables us to not only provide a consistent and reliable purchasing experience, but also concentrate on developing leading games rather than the complexities of running a round-the-clock e-commerce operation."

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Andre Dierickx, commercial director for Pentax Europe Imaging Systems, said: "Pentax dealers know, just like we do, that consumers want a relationship with our brand in stores and online. We needed to find an e-commerce partner that understood our industry, the importance of our dealer relationships, and the value of multi-channel approach where everyone is a winner. Digital River was the clear choice."

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Republication or redistribution, including by framing or similar means,
is expressly prohibited without prior written consent. Datamonitor shall 
not be liable for errors or delays in the content, or for any actions 
taken in reliance thereon