Shulman will take over his new post in July. He will also serve on imc2's senior leadership team, which is responsible for the company's overall strategic direction.

"David's strength in engaging talented people, creating exceptional work and delivering results for clients is top notch. He is also a great fit for our culture and values," stated Doug Levy, imc2's president and founder, "We are excited to have him join the leadership team and help us grow our New York office."

In addition to serving as the managing director of Digitas Detroit, during his almost nine-year tenure, Shulman held senior client leadership and new business development positions across the Digitas network in New York, Boston and London for clients such as General Motors, GlaxoSmithKline, InterContinental Hotels and American Express. He has extensive experience in the United States and Europe managing cross-capability teams in a range of industries including travel, insurance, pharmaceutical and automotive. Before joining Digitas, Shulman was brand strategy manager for Jaguar Cars.

Shulman holds a BA, cum laude, from the University of Massachusetts and an MBA from the Amos Tuck School at Dartmouth College.

About imc2

Imc2 is dedicated to helping its clients achieve their business objectives through digital marketing. The agency has offices in New York City, Dallas, Philadelphia and Cincinnati. With more than 500 talented staff members, imc2 provides interactive services in the following areas: strategy and insight, media and promotions, Web and application development, relationship marketing, and measurement and intelligence. Imc2 serves a broad and diversified global client base, including Procter & Gamble, Pizza Hut, The Coca-Cola Company, Nestle Foods, Johnson & Johnson, Norwegian Cruise Line, Shire and Pfizer. Please visit www.imc2.com for more information.

Contact:
imc2
Sarah Krnavek
Email Contact
214.224.1192

SOURCE: imc2

http://www2.marketwire.com/mw/emailprcntct?id=5D2CD7A0F766A79B

Maurice Levy, Chairman and CEO of Publicis Groupe, commented: "The explosion of digital over the last ten years has led to a revolution without precedent in economic history -- in terms of the incredible speed of change, its geographical reach and its depth (the world today has at least 1.7 billion Internet users). Our societies are being transformed before our very eyes: the way people are educated, gather information, entertain themselves, meet each other, dialogue and do business is being profoundly influenced around the planet by the digital, interactive and mobile phone environments. Our business is undergoing equally vast changes. We are witnessing the creation of new global giants (such as Microsoft, Google and Yahoo) as well as a redefinition of our business models thanks to the blurring of boundaries: geographic, professional, as well as between content and distribution or roles regarding content generation.

In order to help our clients rethink their marketing and improve the performance of their media investments in this new world, we have built a leadership position by integrating digital capabilities in all our agencies, by acquiring Digitas and through striking innovative partnerships with new players such as Google.

We are today taking a decisive and transformational step by profoundly modifying the Groupe's organization, by redirecting investments toward digital and by instituting a significant change in our professional approach. All these changes will make our agencies and networks even more competitive and will help our clients build better connections with their audiences by increasing the efficiency and productivity of their marketing investments. In reinforcing our leadership in these new areas, we fully intend to benefit from the surge in this sector's growth and to win substantial new market share."

    The VivaKi Difference
    VivaKi is sharply differentiated by four essential elements:

    1. Scale - this is a key factor unleashing value for our clients as they
       face large new actors in the media landscape. Publicis Groupe
       today has the necessary size for global leadership in its sector. The
       Groupe is now further leveraging its scale by aligning resources and
       the power of its operations under VivaKi.

    2. Innovation -- by building the VivaKi Nerve Center at the heart of the
       new entity, Publicis Groupe is fulfilling several objectives:

    - Creating the world's largest center for developing the new technologies
      necessary to our clients' future growth

    - Making the resources of the VivaKi Nerve Center available to all Groupe
      entities, including our creative agencies

    - Bringing our clients the best solutions to improve performance
      marketing, relations with platforms (MSN, Google, Yahoo) or social
      networks (MySpace, Facebook, etc), as well as integrated media
      solutions and the optimization of data analysis and return on
      investments.

    3. Technology -- the approach of Publicis Groupe rests on Open
       Source systems giving it access to all available innovations and
       solutions. Proprietary tools will however be developed, such as
       Navigator(R) and Insight Factory(R). Links will be developed with
       digital platforms, cable operators, telcos and media supports to
       improve exchanges and to benefit form leveraging scale.

    4. Talents -- with the shaking up of our industry, new more
       flexible and more diversified talents -- liquid talents -- will be
       critical. Finding and developing such talent will be a core competency
       of VivaKi, through the new training and career development programs
       offered by its Talent Development Platform.

The different entities (Digitas, Starcom MediaVest, Denuo and ZenithOptimedia) will continue to develop solutions specific to each of their clients, in a totally independent way - all supported by the VivaKi Nerve Center and the Talent Development Platform.

The VivaKi Management Teams

Jack Klues and David Kenny are Managing Partners of VivaKi, functions which reflect a shift from a traditional hierarchical management approach.

Within VivaKi, David Kenny will focus on identifying advantages linked to scale (VivaKi Nerve Center, Talent Development Platform and Technology); Jack Klues will be responsible for growing and developing brand-specific solutions.

According to David Kenny: "VivaKi's scale creates unparalleled advantages for our clients. It allows us to invest in training and developing the best talent, to sustain the strongest open-source technology platform, and to provide strong and impactful solutions to our media partners."

Laura Lang is promoted CEO of Digitas replacing David Kenny.

Starcom MediaVest, ZenithOptimedia and Denuo will continue to be led by their current CEO's -- Laura Desmond, Steve King, and Rishad Tobaccowala.

Curt Hecht will lead the VivaKi Nerve Center.

Renetta McCann will organize and activate the Talent Development Platform.

Said Jack Klues: "Starcom MediaVest Groupe, ZenithOptimedia and Digitas will take what they need from VivaKi to strengthen their existing operations. They will continue to operate in a completely independent way, developing customized solutions for clients. At the same time, these clients will benefit from VivaKi's ability to deliver proprietary tools as well as advantages of scale -- helping clients reinforce links to consumers in a more cost effective way."

The VivaKi Name

The name VivaKi is derived from the word "viva" which means life, and "ki" (or Qi) which is often translated as energy flow. According to Levy, the Groupe sought a name that signified a new frontier - a new lead solution in the digital era.

Publicis Groupe is the world's fourth largest communications group. In addition, it is ranked as the world's second largest media counsel and buying group, and is a global leader in digital and healthcare communications. With activities spanning 104 countries on five continents, the Groupe employs approximately 44,000 professionals.

The Groupe offers local and international clients a complete range of communication services, through three autonomous global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty; to media consultancy and buying, through two worldwide networks, Starcom MediaVest Group and ZenithOptimedia; interactive and digital marketing led by Digitas; Specialized Agencies and Marketing Services offering healthcare communications, corporate and financial communications, sustainability communications, shopper marketing, public relations, CRM and direct marketing, event and sports marketing, and multicultural communications.

Web Site: http://www.publicisgroupe.com

About SMG

Ranked one of the largest brand communications groups in the world, Starcom MediaVest Group encompasses an integrated network of highly specialized consumer contact companies. SMG's global organization includes strategic marketing communication architects who are highly specialized in media management, search, response media, internet and digital communications, as well as multicultural, entertainment, mobile, sports sponsorship and directory marketing. A subsidiary of Paris-based Publicis Groupe, SMG employs 5,800 contact experts in 67 markets worldwide and delivers business-building results for many of the world's leading companies.

Web Site : http://www.smvgroup.com

About Digitas

Digitas is one of the world's leading digital marketing and media companies. The Digitas marketing engine marries art (creativity and insight) and science (analytics, delivery, media, measurement, strategy and technology) to help global companies develop, engage and profit from their customer relationships. Digitas also operates Prodigious Worldwide, the dedicated digital productions company. Digitas is a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world's fourth largest communications group and second largest media counsel and buying group.

Web Site: http://www.digitas.com

ZenithOptimedia

ZenithOptimedia is one of the world's leading global media services agencies with 195 offices in 70 countries. Key clients include Alcatel-Lucent, Beam Global Spirits & Wine, British Airways, Electrolux, General Mills, Giorgio Armani Parfums, Hewlett-Packard, Kingfisher, Mars, MBNA Europe, Nestle, L'Oreal, Puma, Polo Ralph Lauren, Qantas, Richemont Group, Sanofi-Aventis, Siemens, Thomson Multimedia, Toyota/Lexus, Verizon, Whirlpool, Wyeth and Zurich.

ZenithOptimedia is committed to delivering to clients the best possible return on their advertising investment. This approach is supported by a unique system for strategy development and implementation, The ROI Blueprint. At each stage, proprietary ZOOM (ZenithOptimedia Optimisation of Media) tools have been designed to add value and insight. The ZenithOptimedia Village enables the widest range of communications opportunities and skills to be brought together to ensure the most powerful connections are made with consumers.

Web Site : http://www.zenithoptimedia.com

SOURCE Publicis Groupe

Jean-Yves Naouri declared: "I am very enthusiastic about working with Nick Colucci and his teams at PHCG. We benefit from a superb customer base and outstanding talents. I am sure PHCG is best positioned to grasp future opportunities while pursuing its development in the digital arena."

Jean-Yves Naouri, a graduate of Ecole Polytechnique and Ecole des Mines, started his career as an engineer in nuclear physics (CEA) and was later appointed as Department Head of the Service des Mines. He subsequently worked as the Cabinet Advisor to the Minister of Industry and Foreign Trade (then Dominique Strauss-Kahn), where he was in charge of a number of industrial sectors including health. In 1993, he joined Publicis Groupe where he founded Publicis Consultants (corporate communication, crisis communication and consulting). In 2000, he became President of Publicis Conseil, and later Publicis network Regional Chairman for Northern Europe. In 2004, he was named Executive Vice President of Publicis Groupe, responsible for the Horizon program, a strategic plan to streamline the Groupe organization. In 2006, he was named Executive Vice President - Operations, and was appointed to sit on the Publicis Groupe Executive Committee, the P12. In 2007, he was named member of the Management Board of Publicis Groupe.

About Publicis Healthcare Communication Group

Publicis Healthcare Communications Group (PHCG), a member of Publicis Groupe SA, is one of the largest healthcare communications groups in the world with over 2,700 employees located in 10 countries. Worldwide healthcare services include advertising, medical education, sales, marketing, and digital, as well as medical and scientific affairs. PHCG offers its clients a strategic partnership, a strong focus on ensuring value for their marketing spend, and exceptional performance on their assignments. PHCG main agencies are: BOZ Group, Brand Pharm, imed Studios, GlowWorm, LifeBrands, Medicus Group, Pharmagistics, Publicis Medical Education Group, Publicis Selling Solutions Group, Saatchi & Saatchi Healthcare, Science Oriented Solutions, Williams Labadie.

Web Site: http://www.publicishealthcare.com

About Publicis Groupe

Publicis Groupe [Euronext Paris: FR0000130577] is the world's fourth largest communications group. In addition, it is ranked as the world's second largest media counsel and buying group, and is a global leader in digital and healthcare communications. With activities spanning 104 countries on five continents, the Groupe employs approximately 44,000 professionals. The Groupe offers local and international clients a complete range of communication services, from advertising through three autonomous global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty; to media consultancy and buying, through two worldwide networks, Starcom MediaVest Group and ZenithOptimedia; interactive and digital marketing led by Digitas; Specialized Agencies and Marketing Services offering healthcare communications, corporate and financial communications, sustainability communications, shopper marketing, public relations, CRM and direct marketing, event and sports marketing, and multicultural communications.

    Web Site: http://www.publicisgroupe.com

                                    CONTACTS:

    Publicis Groupe

    Peggy Nahmany, Corporate Communications     +33(0)1-44-43-72-83
    Martine Hue, Investor Relations             +33(0)1-44-43-65-00

SOURCE Publicis Groupe Services

The acquisition of Portfolio is in line with Publicis Groupe's strategy of targeted acquisitions aimed at expanding its leadership in digital communications and high growth markets. Digital advertising in Korea is a thriving market. According to ZenithOptimedia, internet adspend grew nearly 40% in 2007 to take a 13.7% share of total adspend of nearly USD 10 billion. By the end of 2007, there were 14.8 million broadband subscribers - representing 78% of Korean households. Publicis Groupe is already present in Korea through its major brands Publicis (Publicis Welcomm and Publicis Dialog), Leo Burnett, Publicis Events Worldwide (Emotion), Saatchi & Saatchi and Starcom MediaVest Group (SC Seoul).

Martin Reidy, CEO of Publicis Modem, stated, "Asia is a critical market for Publicis Modem and a key part of our global expansion. We were committed to finding a group with the passion, creative innovation and technical acumen synonymous with the Publicis Modem brand. The team at Portfolio fit the bill exactly. With the explosive growth in the region, this acquisition is an incredible opportunity for everyone involved."

Arlene Ang, Regional Managing Director of Publicis Modem, added, "The acquisition of Portfolio gives Publicis Modem access to the Korean market, one of the world's fastest-growing markets in digital advertising and communications. It also complements our successful start up of network offices in Hong Kong, Beijing, Taiwan, New Delhi, Kuala Lumpur and Singapore. Portfolio is arguably Korea's best agency specialized in web-based communication, and we are thrilled to bring Heewon Park and his talented teams on board."

Heewoon Park, CEO of Portfolio, commented, "Joining Publicis Groupe gives us the international scale we've been looking for in order to best meet our clients' needs in this increasingly globalized world. Right from the beginning, we felt a very powerful fit with Publicis Modem. This is exciting news for everyone at Portfolio, and we look forward to benefiting from the added expertise, further scale, and global reach associated with this digital powerhouse."

About Publicis Groupe

Publicis Groupe (Euronext Paris: FR0000130577) is the world's fourth largest communications group. In addition, it is ranked as the world's second largest media counsel and buying group, and is a global leader in digital and healthcare communications. With activities spanning 104 countries on five continents, the Groupe employs approximately 44,000 professionals.

The Groupe offers local and international clients a complete range of communication services, from advertising through three autonomous global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty; to media consultancy and buying, through two worldwide networks, Starcom MediaVest Group and ZenithOptimedia; interactive and digital marketing led by Digitas; Specialized Agencies and Marketing Services offering healthcare communications, corporate and financial communications, sustainability communications, shopper marketing, public relations, CRM and direct marketing, event and sports marketing, and multicultural communications.

Web Site: http://www.publicisgroupe.com

About Publicis Modem

Publicis Modem is a global digital agency network that works with world-class companies in more than 40 countries and has over 1,000 digital employees. Publicis Modem offers a range of integrated marketing services, including strategy and planning; award winning creative design and execution; media research, planning and buying; search marketing; online and offline direct marketing; and technology enablement. Publicis Modem is part of the Publicis Worldwide network and a member of the Paris-based Publicis Groupe. Web Site : http://www.publicismodem.com

About Portfolio

Founded in 1998, Portfolio employs 70 professionals and the agency is known as one of the leading integrated web communications agencies in South Korea. Portfolio is specialized in website building, website maintenance and marketing, online advertising campaigns, search, database marketing, data tracking, analysis and optimization. Clients include Microsoft Korea, Prudential, Marriott International, Nissan Korea, Estee Lauder, Woonjgin Group, Epson, Choongwae Pharmaceutical Corp, Yuhan Kimberly and Nongsim Kellogg. Headquartered in Seoul, Portfolio is led by Heewon Park, who is also the president of Korea Digital Agency Industrial Association.

Web Site : http://www.portfolioad.com

SOURCE Publicis Groupe Services