"This is an exciting announcement for Aeroplan and our members - never before have our partners collaborated so closely to come up with such a generous promotion," said Craig Landry, Senior Vice President, Partnerships and Rewards. "We're thrilled to see our flagship partners join forces and devote significant resources and marketing support to bring such a monumental offer to our members that will enable them to take home thousands of Aeroplan Miles when they travel. This is a great example of the value of our coalition loyalty program that encourages members to play the game by making it even more rewarding to do business with our network of partners."

From October 1 - December 20, 2009, Aeroplan Members can take home thousands of Aeroplan Miles on any trip when they use their Aeroplan Reward Card and pay for the following purchases with their eligible Aeroplan-affiliated financial card:

    <<
    - Flight: Earn 2X Aeroplan Miles on aircanada.com when purchasing an
      Air Canada flight within North America
    - Car rental: Earn 2X Aeroplan Miles with Avis
    - Hotel stay: Earn 2X Aeroplan Miles with Delta Hotels and Resorts and
      Fairmont Hotels & Resorts
    - CIBC payment: Earn 2X Aeroplan Miles when a CIBC Aerogold Visa Card or
      CIBC Aerogold Visa Infinite Card is used to pay for the eligible
      Air Canada, Avis, Delta Hotels and Resorts and Fairmont Hotels &
      Resorts purchases
    - American Express payment: Earn 1 Bonus Aeroplan Mile for every $1
      charged to an American Express AeroplanPlus Platinum Card, American
      Express AeroplanPlus Gold Card or, American Express AeroplanPlus Card
      for eligible Air Canada, Avis, Delta Hotels and Resorts and Fairmont
      Hotels & Resorts purchases.
    >>

For example, if a member purchases a flight for $1,000 on aircanada.com, using their Aeroplan-affiliated financial card and books a two day hotel stay with Delta Hotels and Resorts or Fairmont Hotels & Resorts and reserves an airport car rental for three days from Avis, they could earn more than 7,000 Aeroplan Miles - more than 4 miles for every $1 spent on their card on a single trip.

To spread the word, Aeroplan and its partners will be communicating directly to members and their respective customers through their own communication vehicles, in addition to reaching a wider audience via a mass advertising campaign that includes print, radio, Internet and airport ads. This comprehensive marketing campaign caps off a full year of Aeroplan 25th anniversary celebrations with its biggest Bonus Aeroplan Mile offer yet.

In addition to the Mile Maximizer promotion, it was also announced in September that Aeroplan Members can now earn additional miles through Aeroplan's Fall retail promotion. From September 14 - October 25, 2009, members across Canada can take advantage of new bonus offers from more than 15 participating retail partners including Esso, Home Hardware, Sobeys, and Uniprix. In addition, members can benefit from special travel promotions with Air Canada and Air Canada Vacations, Avis, Best Western International, Delta Hotels and Resorts, Fairmont Hotels & Resorts and more until November 30, 3009. For more information, please visit: www.aeroplan.com/bonusdays or www.aeroplan.com/travelbonus.

For more information on the Mile Maximizer promotion, visit: www.aeroplan.com/maximizer.

About Aeroplan

Celebrating its 25th anniversary in 2009, Aeroplan, Canada's premier loyalty program, is owned by Groupe Aeroplan Inc., a leading international loyalty management corporation.

Aeroplan's millions of members earn Aeroplan Miles with its growing network of over 70 world-class partners, representing more than 150 brands in the financial, retail, and travel sectors.

In 2008, over 2 million rewards were issued to members including more than 1.5 million round-trip flights on Air Canada and Star Alliance carriers which offer travel to more than 900 destinations worldwide. In addition to flights, members also have access to over 600 exciting specialty, merchandise, hotel, car rental and experiential rewards.

For more information about Aeroplan, please visit www.groupeaeroplan.com or www.aeroplan.com.

SOURCE: AEROPLAN

Christa Poole, (416) 352-3745, christa.poole@aeroplan.com

As part of Fairmont's commitment to responsible tourism and the environment, this series offers a way to interact with a destination and culture in an authentic and unique way. Guests can visit www.fairmont.com/globalexplorer for more information and reservations for this incredible event. This package is subject to availability, excludes taxes and is based on double occupancy.

About the National Geographic Society The National Geographic Society is one of the world's largest nonprofit scientific and educational organizations. Founded in 1888 to "increase and diffuse geographic knowledge," the Society works to inspire people to care about the planet. National Geographic reflects the world through its magazines, television programs, films, music and radio, books, DVDs, maps, exhibitions, school publishing programs, interactive media and merchandise. National Geographic magazine, the Society's official journal, published in English and 31 local-language editions, is read by more than 40 million people each month. The National Geographic Channel reaches over 270 million households in 34 languages in 166 countries. National Geographic Digital Media receives more than 12 million visitors a month. National Geographic has funded more than 9,000 scientific research, conservation and exploration projects and supports an education program combating geography illiteracy. For more information, visit nationalgeographic.com.

About Fairmont Hotels & Resorts "This offer is exclusive to our luxury Cairo Hotels (http://www.fairmont.com/heliopolis), which form our Egypt hotel offerings (http://www.fairmont.com/towersheliopolis). Please visit our hotel website: City Hotels in Cairo (http://www.fairmont.com/nilecity) to find out more about our Fairmont Hotels."

A leader in the global hospitality industry, Fairmont Hotels & Resorts is a celebrated collection of distinctive hotels, which includes iconic landmarks like Fairmont Le Chateau Frontenac in Quebec City, Kenya's Fairmont Mount Kenya Safari Club, and London's The Savoy, reopening later this year following an extensive restoration program. Fairmont hotels are one-of-a-kind properties where sophisticated travelers can discover culturally rich experiences that are authentic to the destination. Situated in some of the most exclusive and pristine areas in the world, Fairmont is committed to responsible tourism and is an industry leader in sustainable hotel management with its award-winning Green Partnership program. Fairmont's portfolio includes 56 world-class hotels, with plans to develop over 30 new properties in the coming years in destinations as diverse as Shanghai, The Philippines and India.

Fairmont is owned by Fairmont Raffles Hotels International, a leading global hotel company with 91 hotels worldwide under the Raffles, Fairmont and Swissotel brands. The company also manages Fairmont and Raffles branded Residences, Estates and luxury private residence club properties. For more information or reservations, please call 1-800-441-1414 or visit www.fairmont.com.

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