According to a release, Hasbro Family Game Night 2 for the Wii brings five top-selling favorites to the console platform, including: Operation, Jenga, Bop It, Pictureka, and Connect 4X4. Up to four players can jump into original gameplay modes for each of the games or they can enjoy new modes which include "Jenga Chance Blocks" where players hammer escaping blocks or remove "Bomb Blocks" before they explode. The title also offers a GameShow Party mode, where players are transported to a live GameShow in front of an in-game studio audience, with Mr. Potato Head as the host, while players play as their own Wii Mii characters. As host, Mr. Potato Head beckons players to spin the Challenge Wheel to determine which game they will play.

"EA is committed to bringing friends and families together around the TV for engaging, wholesome interactive entertainment," said Chip Lange, Vice President and General Manager of EA's Hasbro Division. "With Hasbro Family Game Night 2, we've added some great game experiences to our line-up that range from a zany GameShow mode to addicting family classics like Operation, Bop It and Pictureka. We're sure Hasbro Family Game Night 2 will provide lasting memories and enjoyable times this holiday season."

"Game fans will be thrilled to see even more classic Hasbro-branded games re-imagined for digital platforms with Hasbro Family Game Night 2 for the Wii and Hasbro Family Game Night for the DS, which both offer consumers a powerful new blend of content and value," said Mark Blecher, Vice President and General Manager of Digital Media and Gaming at Hasbro. "The lineup of games will instantly inject digital fun into a family gathering or serve as great on-the-go travel entertainment as consumers head into the holidays."

Electronic Arts is a global interactive entertainment software company.

Hasbro is a company in children's and family leisure time products.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

"I've had the great fortune to work on some of the best brands in television," Samuels said. "However, as a working mom, I've always had a personal and professional passion to make great television for kids, and in the kid and family arena, Hasbro owns and has access to the best brands in the business. I see Hasbro Studios as a perfect fit for my skills and interests, and it presents me with a wonderful opportunity."

Prior to CTDG, Samuels spent more than a decade at NBC. As Senior Broadcast Producer, Samuels helped launch the nationally syndicated news magazine show "Access Hollywood" and its teen spin off "Real Access" for the Noggin network. Previously, she was the Entertainment Producer for KNBC Los Angeles.

Hasbro Studios president Stephen J. Davis said, "Kathy comes to Hasbro Studios with a solid track record as a top producer and has been closely involved with some of television's most successful and enduring franchises. The Studio is establishing itself as a home for great talent -- and Kathy's vision and creativity complements the talented group of professionals we have been putting in place here."

Hasbro Studios' productions will feed the new television network created by the joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), that is planned to debut Fall 2010. New programming is planned based on iconic Hasbro brands such as ROMPER ROOM, TRIVIAL PURSUIT, SCRABBLE, CRANIUM, MY LITTLE PONY, G.I. JOE, GAME OF LIFE, TONKA and TRANSFORMERS, among many others. In addition, the "virtual" studio will produce programs from top third party content creators. Many of these shows will run on multiple channels in international and domestic markets.

About Hasbro:

Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children's and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. (C) 2009 Hasbro, Inc. All Rights Reserved.

Certain statements contained in this release contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include expectations concerning the programming which Hasbro and Hasbro Studios anticipate developing for the joint venture with Discovery Communications and for other outlets, as well as the anticipated timing for the development of that programming, and may be identified by the use of forward-looking words or phrases. Hasbro's actual actions or results may differ materially from those expected or anticipated in the forward-looking statements due to both known and unknown risks and uncertainties. Specific factors that might cause such a difference include, but are not limited to: (i) greater than expected costs, or unexpected delays or difficulties, associated with Hasbro's creation of Hasbro Studios, Hasbro Studios' efforts to develop programming for the network and for other outlets, and the rebranding of the joint venture network, (ii) consumer interest in and acceptance of the programming created by Hasbro Studios, including for the joint venture network, as well as (iii) other factors impacting the business and financial performance of Hasbro Studios and the joint venture network, including other risks and uncertainties as may be detailed from time to time in Hasbro's public announcements and SEC filings. Hasbro undertakes no obligation to make any revisions to the forward-looking statements contained in this release or to update them to reflect events or circumstances occurring after the date of this release.

SOURCE: Hasbro, Inc.

Hasbro, Inc. 
Wayne Charness, 401-727-5983 
Senior Vice President, Corporate Communications 
wcharness@hasbro.com 
or 
Karen Warren, 401-727-5401 
Senior Vice President, Investor Relations 
kwarren@hasbro.com

Hasbro, Inc. is a worldwide leader in children's and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com.

SOURCE: Hasbro, Inc.

Hasbro, Inc. 
Investor Relations: 
Karen Warren or Debbie Hancock, 401-727-5401 
or 
Media: 
Wayne S. Charness, 401-727-5983

Played out on www.trivialpursuitexperiment.com, simply log on to join in and earn points for your brotherhood or sisterhood by answering as many questions as you want. Each question you answer correctly will earn a point for your team - so will boys give Newton a run for their money or will girls walk hand in hand with Marie Curie?

Who can impress the most with their banter at dinner, or over a drink after work with colleagues in this day and age where every nugget of knowledge is revered as a precious social commodity? Knowing that coconuts kill more people than sharks each year, that the best matadors in Peru used to be women or that every second 200 stars are born is sure to come in handy at some point!

"TRIVIAL PURSUIT, the game that created our obsession with trivia, wanted to try an experiment to see if trivia can answer the age-old question," said Jane Ritson-Parsons, Global Brand Leader for TRIVIAL PURSUIT. "We're not taking sides, just providing the platform to watch this battle play out. Can you afford not to take part?"

For those who may feel they aren't smart enough to participate, TRIVIAL PURSUIT says: "WE DON'T BELIEVE YOU!!" TRIVIAL PURSUIT knows that "smartness" isn't measured by intelligence tests or school report cards, but rather is gathered from everyday experiences, learned street smarts, an obsession with celebrity magazines and maybe a little bit of book learning. Show us your "Inner Genius" - that internal source that may know every statistic from the last soccer season, the lyrics to all the songs by their favorite girl group, the nutritional value of a croissant and the hours the local pub closes each night.

Every now and then however we all have moments when our inner genius seems to temporarily abandon us. TRIVIAL PURSUIT says "we want to hear about these too! After all, we're all only human!" The most hilarious happenings will qualify for a TRIVIAL PURSUIT WEDGIE AWARD, the 'Palme d'Oofus' of brilliant blunders.

Will the boys win through, girls reign supreme or was Henry Kissinger right when he said, "Nobody will ever win the battle of the sexes. There's too much fraternizing with the enemy!"

The experiment can also be played out at home with the new TRIVIAL PURSUIT Team Edition. Instead of using the traditional right or wrong questions found in previous versions, the Team Edition introduces six new question formats, including multiple choice and name six. The game is played in rounds, so there is no need to collect wedges - you just have to be on the team that's ahead at the end of the game. Play Trivial Pursuit Team with your friends and family. You'll be surprised what you know, what your friends know, and what you didn't even know you knew.

New Trivial Pursuit Team Edition is available now and is recommended for players ages 12 and up.

About Hasbro

Hasbro, Inc. is a worldwide leader in children's and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. (C) 2009 Hasbro, Inc. All Rights Reserved.

    <<
    * The Battle of the Sexes was a nationally televised tennis match
        between Bobby Riggs and Billie Jean King, held in Houston, Texas, on
        September 20, 1973.
    >>

SOURCE: Hasbro Canada

Sandra Paulini, Marketing Services Specialist, Hasbro Canada, (905) 238-3374 x 239,
F: (905) 238-2860, spaulini@hasbrocan.com