Scenes of the film were shot at multiple Hilton hotels and signature Hilton products and amenities are used throughout. Props designed for the movie include a Hilton HHonors Diamond VIP card made for George Clooney's character, Ryan Bingham.

"We are thrilled to have an iconic brand like Hilton as our marketing partner on this film," commented LeeAnne Stables, Executive Vice President of Worldwide Marketing Partnerships at Paramount Pictures. "It was important to our director, Jason Reitman, to have an authentic depiction of life among frequent travelers, and the Hilton team was incredibly supportive of our production while on the road."

Hilton is giving away one million Hilton HHonors points, Hilton HHonors Diamond VIP status, a trip to Paris and other prizes. Travelers who book a Hilton stay at www.Hilton.com/UpintheAir will be entered for a chance to win a selection of prizes inspired by Bingham*.

Any guest who makes a booking for a Hilton hotel stay through Hilton.com between November 3 and January 11, 2010 will automatically be entered into the Hilton Up in the Air Sweepstakes for a chance to win both the grand prize as well as the prize-of-the-week.* Winners could receive a fast track to the world of travel privileges experienced by the film's main character and other Hilton HHonors VIP members. Sweepstakes prizes include:

Grand Prize:

One million Hilton HHonors points, Hilton HHonors Diamond VIP status for a year and a trip to Paris that includes round trip airfare for two, accommodations at the Hilton Arc de Triomphe Paris and ground transportation between the airport and hotel.

Ten Weekly Prizes:

Week 1: Trip for two to the Up in the Air movie premiere, including roundtrip airfare, accommodations at The Beverly Hilton and ground transportation between the airport and hotel and to and from the premiere Week 2: A private screening of Up in the Air for the winner and up to 200 of his or her friends Week 3: 150,000 Hilton HHonors points and Hilton HHonors Gold VIP status for one year Week 4: Prize pack including roundtrip airfare, ground transportation between the airport and hotel, a three-night stay in the Presidential Suite at the Hilton St. Louis Ballpark, a tour of local Hilton hotels and attractions where scenes of the movie were filmed, and a $150 gift certificate to Sub Zero Vodka Bar Week 5: Products from The Hilton Serenity Collection(TM), including King sized Serenity mattress & box spring, two Serenity pillows, down comforter, duvet cover, sheet set Week 6: 200,000 Hilton HHonors points and Hilton HHonors Gold VIP status for one year Week 7: An island-hopper package in Hawaii including accommodations, for three nights at each resort, at Hilton Hawaiian Village and Hilton Waikoloa Village resorts on Oahu and Hawaii's Big Island, round trip airfare, ground transportation between airports and resorts, and admission to the Waikiki Starlight Luau and Dolphin Quest Encounters Week 8: Travelpro(R) (registered mark) three-piece luggage set from the WalkAbout(R) Lite 3 Collection, Hilton bath robe, autographed movie poster and in-room amenities used on the Up in the Air set Week 9: 250,000 Hilton HHonors points and Hilton HHonors Gold VIP status Week 10: Four-day, three-night stay at the newly opened Hilton Orlando Bonnet Creek, including roundtrip airfare, ground transportation between the airport and hotel and dinner for two at La Luce restaurant for up to $150

The Hilton.com/UpintheAir site also features the film trailer, photos, an online game giving visitors the chance to win one of 1,000 pairs of Up in the Air movie tickets and, in celebration of the film's debut, Hilton is also partnering with thisMoment.com -- a new social media platform that lets people create and share beautiful, multimedia galleries about their experiences -- to collect stories that illustrate how Hilton team members worldwide help guests make the most of their stays. Travelers can see and hear examples of true Hilton hospitality in the words of Hilton team members at Hilton.com/UpintheAir.

For more information about the Hilton Up in the Air Sweepstakes or to make a reservation, travelers can visit Hilton.com/UpintheAir.

*NO PURCHASE NECESSARY. Begins on 11/3/09 at 12:00 a.m. ET and ends on 1/11/10 at 11:59 p.m. ET. Open to residents of the U.S. and Canada of majority age, excluding Quebec. Official rules available at Hilton.com/UpintheAir. Void where prohibited. The Hilton Up in the Air Sweepstakes is sponsored by Hilton Worldwide.

About "Up in the Air"

Paramount Pictures Presents in Association with Cold Spring Pictures and DW Studios, A Montecito Picture Company Production in Association with Rickshaw Productions in Association with Right of Way Films A Jason Reitman Film Up in the Air starring George Clooney, Vera Farmiga, Anna Kendrick and Danny McBride. The film is directed by Jason Reitman. Screenplay by Jason Reitman and Sheldon Turner. Based upon the novel by Walter Kirn. The producers are Ivan Reitman, Jason Reitman, Daniel Dubiecki and Jeffrey Clifford. The executive producers are Tom Pollock, Joe Medjuck, Ted Griffin and Michael Beugg. The director of photography is Eric Steelberg. The production designer is Steve Saklad. The film editor is Dana Glauberman, A.C.E. The costume designer is Danny Glicker. The music is by Rolfe Kent. The music supervisors are Randall Poster and Rick Clark. This film has been rated R for language and some sexual content.

About Paramount Pictures Corporation

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group, and Worldwide Television Distribution.

About Hilton Hotels

Hilton Hotels is the stylish, forward-thinking global leader of hospitality that welcomes guests in more countries than any other full-service hotel brand. The Hilton brand currently includes more than 530 hotels and resorts in 76 countries, and plans to serve travelers in 80 countries by the end of 2011. By offering innovative products, services and amenities, Hilton enables travelers to be at their best 24/7, whether travelling for business or leisure. Start your journey at www.hilton.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6095052&lang=en

SOURCE: Hilton Hotels

Cohn & Wolfe (for Hilton Hotels) 
Kimi Ozawa, +1-310-967-2695 
kimi.ozawa@cohnwolfe.com 
or 
Hilton Hotels 
John Forrest Ales, +1-703-883-5212 
johnforrest.ales@hilton.com

Prior to Disney, Svendsen worked for UK based Airtours Holidays as Vice President, Sales and Marketing for Sunquest and Suntrips Holidays as well as Vice President, Sales and Travel Operations for Tjaereborg, based in Denmark, and Regional Resort Director for the Mediterranean, Asia, North Africa and Middle East Regions.

"We are delighted to welcome Kenneth to our team," stated Paul Brown, President, Global Brands and Commercial Services, for Hilton Hotels Corporation. "His vast global experience and past successes in our industry will serve to further energize our industry leading sales and customer care platforms, helping deliver continued growth opportunities for our brands."

Svendsen is a native of Denmark and has both lived and worked on five continents.

About Hilton Hotels Corporation

Hilton Hotels Corporation is the leading global hospitality company, based in McLean, VA, with more than 3,300 hotels and 550,000 rooms in 77 countries and more than 130,000 team members worldwide. The company owns, manages or franchises some of the best known and highly regarded hotel brands including Hilton, Conrad Hotels & Resorts, Doubletree, Embassy Suites Hotels, Hampton Inn, Hampton Inn & Suites, Hilton Garden Inn, Hilton Grand Vacations, Homewood Suites by Hilton, the Waldorf Astoria and the Waldorf Astoria Collection, as well as the recently launched Home2 Suites by Hilton. The company also manages the world-class guest reward program Hilton HHonors(R).

Hilton Hotels Corporation is an Official Sponsor of the U.S. Olympic Team, which will extend through the 2010 Olympic and Paralympic Winter Games in Vancouver, the 2012 Olympic and Paralympic Games in London, the 2010/2012 U.S. Paralympic Team and the 2011 U.S. Pan American Team.

The Hilton Family of Hotels adheres to founder Conrad Hilton's philosophy that, "It has been, and continues to be, our responsibility to fill the earth with the light and warmth of hospitality." The company put a name to its unique brand of service that has made it the best known and most highly regarded hotel company: be hospitable(R). The philosophy is shared by all brands in the Hilton Family of Hotels, and is the inspiration for its overarching message of kindness and generosity.

For more information about the company, please visit www.hiltonfamily.com.

SOURCE: Hilton Hotels Corporation

Hilton Hotels Corporation 
Katherine Mikesell, 703-883-5806 
katherine.mikesell@hilton.com

Prior to joining Caesars, Ades worked for the National Labor Relations Board's Enforcement Division in Washington D.C. as a trial attorney as well as for Steptoe and Johnson.

"We are excited to welcome Paul to our team. His knowledge and experience in labor relations will be a great benefit to Hilton," stated Lucas. "We strive to have a healthy and positive relationship with the unions around the globe who represent our team members, and I know that Paul shares that view."

Ades is a graduate of the University of California Berkeley School of Law, and received his bachelor's degree from Williams College. In 2009, Ades was selected as the top in-house counsel and one the of top ten Las Vegas business lawyers by the Las Vegas Business Press.

About Hilton Hotels Corporation

Hilton Hotels Corporation is the leading global hospitality company, based in McLean, VA, with more than 3,300 hotels and 550,000 rooms in 77 countries and more than 130,000 team members worldwide. The company owns, manages or franchises some of the best known and highly regarded hotel brands including Hilton, Conrad Hotels & Resorts, Doubletree, Embassy Suites Hotels, Hampton Inn, Hampton Inn & Suites, Hilton Garden Inn, Hilton Grand Vacations, Homewood Suites by Hilton, the Waldorf Astoria and the Waldorf Astoria Collection, as well as the recently launched Home2 Suites by Hilton. The company also manages the world-class guest reward program Hilton HHonors(R).

Hilton Hotels Corporation is an Official Sponsor of the U.S. Olympic Team, which will extend through the 2010 Olympic and Paralympic Winter Games in Vancouver, the 2012 Olympic and Paralympic Games in London, the 2010/2012 U.S. Paralympic Team and the 2011 U.S. Pan American Team.

The Hilton Family of Hotels adheres to founder Conrad Hilton's philosophy that, "It has been, and continues to be, our responsibility to fill the earth with the light and warmth of hospitality." The company put a name to its unique brand of service that has made it the best known and most highly regarded hotel company: be hospitable(R). The philosophy is shared by all brands in the Hilton Family of Hotels, and is the inspiration for its overarching message of kindness and generosity.

For more information about the company, please visit www.hiltonfamily.com.

SOURCE: Hilton Hotels Corporation

Hilton Hotels Corporation 
Kate Mikesell, 703-883-5806 
Katherine.Mikesell@Hilton.com

Svendsen has an established track record of global sales and marketing initiatives for hospitality industry leaders and most recently held the position of Senior Vice President, Worldwide Travel Operations and Consumer Direct Sales, Disney Destinations for Walt Disney Company. Svendsen drove vacation program development and sales for Disney's owned and operated tour companies and was responsible for the reservations and customer care centers. He also previously held the positions of Vice President, Worldwide Travel Operations and In-Market Sales for Disneyland Resort and General Manager, Walt Disney Travel Company. He also served on The Walt Disney Company's Diversity Leadership Advisory Task Force.

Prior to Disney, Svendsen Worked for UK based Airtours Holidays as Vice President, Sales and Marketing for Sunquest and Suntrips Holidays as well as Vice President, Sales and Travel Operations for Tjaereborg, based in Denmark, and Regional Resort Director for the Mediterranean, Asia, North Africa and Middle East Regions.

"We are delighted to welcome Kenneth to our team," noted Paul Brown, President, Global Brands and Commercial Services, for Hilton Hotels Corp. "His vast global experience and past successes in our industry will serve to further energize our industry leading sales and customer care platforms, helping deliver continued growth opportunities for our brands."

Svendsen is a native of Denmark and has both lived and Worked on five continents.

Hilton Hotels Corp. is a global hospitality company, based in McLean, VA, with more than 3,300 hotels and 550,000 rooms in 77 countries and more than 130,000 team members worldwide.

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