"Iomega's award-winning ScreenPlay products make it easy for consumers to access video, photos, and music on home networks and enjoy that content on the television in the livingroom," said Jonathan Huberman, president of Iomega and the Consumer and Small Business Products Division of EMC. "With Roxio CinemaNow, consumers will be able to access premium content directly from Iomega's ScreenPlay HD Media devices. Now U.S. consumers can rent or buy movies over the Internet without needing their computer or ever leaving the livingroom. We are pleased to partner with Sonic Solutions to add this functionality to our industry leading ScreenPlay line up and further differentiate our products from others in the marketplace."

Mark Ely, executive vice president of strategy, Sonic Solutions, said, "Iomega's ScreenPlay HD products are an ideal solution for consumers looking to simply and conveniently access and enjoy personal digital media as well as their favorite entertainment. By partnering with Iomega we are helping form another seamless link between premium digital content and consumers' entertainment venue of choice, the livingroom."

Roxio CinemaNow

The Roxio CinemaNow entertainment platform serves a broad range of premium content to a growing, multi-manufacturer ecosystem of home and mobile electronics including PCs, connected TVs, set-top DVRs, Blu-ray Disc players, smart phones, and mobile media devices. The platform enables retailers and consumer electronics companies to participate in the entertainment supply chain, add value to product offerings and form ongoing relationships with customers. Roxio CinemaNow powered stores enable consumers to instantly rent and purchase high-quality entertainment on their favorite device and, through CinemaNow online movie storage, the flexibility to playback content ordered on additional consumer electronics devices.

Iomega ScreenPlay HD Media Player Products

Iomega ScreenPlay HD Media Player products create a convenient link between the home network and the home theater, giving users an easy way to enjoy their videos, photos and music from the best seat in the house. Users simply store content on the ScreenPlay product's hard drive and then play the content on their TV.

Iomega ScreenPlay multimedia players include top-of-the-line models with network connectivity for true network storage and more convenient access to files on their home network; wireless capability (USB WiFi dongle sold separately); up to 1TB** of onboard storage capacity; support for high definition video; an Energy Star qualified adapter; a USB 2.0 connector for accessing additional storage from a portable hard drive or a USB Flash drive; as well as support for a broad selection of CODECs and file types for enjoying photos, music, and video selections. Iomega ScreenPlay products also include the economical ScreenPlay(TM) TV Link model which has no onboard hard drive, giving users the flexibility to bring their content to the device via USB drives and USB Flash drives.

Iomega ScreenPlay HD Media Player products include a remote control and can hold up to 4 million photos, 18,500 hours of music, or 1500 hours of video***, enabling family and friends to share high-resolution photos, music, and video clips in the comfort of the livingroom, without a computer.

In addition to the Roxio CinemaNow service, upcoming ScreenPlay HD Media Player products will offer increased CODEC and file types support, DIVX(R) certification, and other additional new features.

Iomega's new ScreenPlay HD Media Player products with Roxio CinemaNow will be announced soon and available in stores for the holidays. To see all of the current ScreenPlay HD Media Player products, simply go to www.iomega.com.

About Sonic Solutions

Sonic Solutions(R) (Nasdaq: SNIC) is powering the digital media ecosystem through its complete range of Hollywood to Home(TM) applications, services, and technologies. Sonic's Roxio(R) products enable consumers to easily manage and enjoy personal digital media content and, through Roxio CinemaNow(TM), access premium entertainment on a broad range of connected devices. A wide array of leading technology firms, professionals, and developers rely on Sonic to bring innovative digital media functionality to next-generation devices and platforms. Sonic Solutions is headquartered in Marin County, California.

About Iomega

Iomega Corporation, a wholly owned subsidiary of EMC Corporation headquartered in San Diego, is a worldwide leader in innovative storage and network security solutions for small businesses, home offices, consumers and others. The Company has sold more than 410 million digital storage drives and disks since its inception in 1980. Today, Iomega's product portfolio includes one of the industry's broadest selection of direct-attached external hard drives; industry leading network attached storage products for the home and small business; the ScreenPlay(TM) family of multimedia drives that makes it easy to move video, pictures and other files from the computer room to the livingroom; and the award-winning removable storage technology, the REV(R) Backup Drive. To learn about all of Iomega's digital storage products and managed services solutions, please go to the Web at www.iomega.com. Resellers can visit Iomega at www.iomega.com/ipartner.

This release contains "forward-looking statements" as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) our ability to protect our proprietary technology; (iv) risks associated with managing the growth of our business, including risks associated with acquisitions and investments and the challenges and costs of integration, restructuring and achieving anticipated synergies; (v) uncertainties regarding the launch, distribution, and market acceptance of the Roxio CinemaNow service and technologies; (vi) competitive factors, including but not limited to pricing pressures and new product introductions; (vii) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (viii) component and product quality and availability; (ix) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (x) insufficient, excess or obsolete inventory; (xi) war or acts of terrorism; (xii) litigation that we may be involved in; and (xiii) other one-time events and other important factors disclosed previously and from time to time in EMC's filings with the U.S. Securities and Exchange Commission. EMC disclaims any obligation to update any such forward-looking statements after the date of this release.

*Pending final device review by content providers.

**1 TB = 1,000,000,000,000 bytes.

*** Examples refer to 3-megapixel JPEG photos (at 4 photos/MB), 128 Kbps MP3 audio (at 1.1 min/MB), and 720 x 480 MPEG 2 video (at 11MB/min).

CopyrightA(C) 2009 Iomega Corporation. All rights reserved. Iomega, REV, ScreenPlay, QuikProtect and StorCenter are registered trademarks of Iomega Corporation in the United States and/or other countries. EMC, LifeLine, Mozy, RSA BSAFE and Retrospect are trademarks or registered trademarks of EMC Corporation or its subsidiaries. All other trademarks are the property of their respective holders.

SOURCE EMC Corporation

http://www.iomega.com

"Featuring both flavors of FireWire and USB 2.0 connectivity, the new Iomega eGo Portable Hard Drive is ideal for Mac fans that want to take their files anywhere with the assurance of compatibility no matter which interface is needed," said Jan Jensen, Vice President International Sales, Iomega Corporation. "Just like the new USB 2.0 eGo models we announced recently, the new triple interface eGo Drives deliver dependability and style with a compact, sleek new aluminum enclosure in eye-catching colors, as well as a collection of backup software to protect your data." Scott Zahl, vice president, vendor management for Ingram Micro U.S., one of Iomega's largest IT distribution partners, said, "Iomega's next generation of eGo Portable Hard Drives are well positioned to meet the increasing business and consumer demands for greater mobility, capacity and flexibility when it comes to accessing and storing their data. Iomega's eGo has become a channel favorite among our Apple resellers, especially as demand for portable hard drives continues to build within data-intensive vertical markets such as education, finance, and retail. We're pleased to be working side by side with Iomega to bring this next generation of in-demand portable hard drive technology to market." Cool Hardware with Superior FunctionalityThe new Triple Interface eGo Portable Hard Drive features one FireWire 800 port, one FireWire 400 port, and one USB 2.0 port, and comes in variety of colors and capacities: the Apple-esque Alpine White model is available in 250GB; the deep Midnight Blue model is available in 320GB; and Ruby Red model comes in 500GB. (Color and capacity combinations vary in international markets.) These drives are also formatted HFS+ for a great out-of-the box Mac experience.

Inside an aluminum shell little more than a half-inch thick (16 mm) and weighing less than 7 ounces (200 grams) is a state-of-the-art 2.5-inch portable hard drive. Iomega's Drop Guard(TM) feature protects data on the new triple interface eGo drive from drops of up to 51 inches, or 40% above the industry average! All of the new triple interface eGo Portable Hard Drives receive power from a laptop or computer's FireWire or USB 2.0 ports, so there's no power supply to carry around. Each drive includes both FireWire 800 and FireWire 400 cables, as well as a USB 2.0 "Y" cable which gives users the flexibility to use two USB ports to power the drive, if needed. And with up to 500GB of capacity, the new eGo drive for Mac users can store up to 2,000,000 photos, over 9,250 hours of music or 750 hours of video**. Plenty of Software Bundled, TooBundled free of charge with the new eGo Portable Hard Drives for Mac users are three backup software programs, giving users added protection for their photos, videos, music and other files. The software bundle with the new triple interface eGo Drives includes: - Iomega QuikProtect: backup software for simple scheduled file-level backup of data to hard drives and network-attached storage devices (for Windows and Macintosh desktops and notebooks).- EMC(R) Retrospect(R) Express or Express HD: backup all of your data plus applications and settings (for Windows and Macintosh desktops and notebooks).- MozyHome(TM) Online Backup: Convenient online backup service with 2GB of online capacity for free (unlimited online storage for $4.95/month). MozyHome Online service allows you to restore your most important data from any computer with internet access, at any location in the world.

All of the software elements are accessible via easy download to new eGo Portable Hard Drive owners.

CompatibilityThe new Iomega(R) eGo Portable Hard Drive for Mac users is compatible with Mac OS X 10.4 or above, as well as Microsoft(R) Windows 2000 Professional, Windows XP, and Windows Vista(TM). MozyHome software is available for Mac OS X 10.4 and above, along with Windows XP and Windows Vista. EMC Retrospect software is available for both Mac OS X and Windows operating systems.

New eGo Portable Hard Drive AccessoriesAvailable for purchase at www.iomega.com are two new accessories for the new eGo Portable Hard Drive: a durable black carry case that can be used for both the USB and triple interface models; and the Iomega Power Grip Belt for added durability, available in black and translucent colors (for the USB models only).(C) 2009 Al Bawaba (www.albawaba.com)

These certifications validate interoperability and adherence to testing criteria supporting customer deployments of Iomega network storage appliances in sophisticated environments. Additionally, logo certification assures customers of the best service from Iomega and supported operating system vendors as a result of thorough testing in applicable test suites.

Iomega also announced today that it increased the capacity of the StorCenter ix4-200r, its high-performance rackmount network storage product. By incorporating 2TB* SATA disk drives into the product the ix4-200r is now available in an 8TB capacity to serve the data hungry needs of virtualized environments, file serving and unstructured data applications such as video surveillance. The high performance of the ix4-200r, based on Intel Celeron processor, 8TB capacity and additional logo certifications, distinguishes the ix4-200r at the top of its class of network storage products for small and medium business, workgroups and departments.

"These additional certifications mean that new and existing customers can now use Iomega network storage products in their most sophisticated environments." said Jonathan Huberman, president of Iomega and the Consumer and Small Business Products Division of EMC. "This is another example of the synergy between EMC and Iomega, combining EMC's industry-leading best practices for interoperability with Iomega's innovative storage products for small environments. Without a doubt, the logo certifications combined with the new capacity point vaults the ix4-200r to the head of its class."

The Iomega network storage products are on the respective vendors' HCLs, and the new ix4-200r is now available worldwide from Iomega's network of IT resellers.

Certifications for Peace of Mind in a Microsoft Environment

The Iomega StorCenter ix4-200r, ix4-200d and the recently announced ix2-200 appliance are Microsoft Windows Server 2008 x86 and x64 certified iSCSI RAID storage devices. This prestigious certification confirms that the Iomega iSCSI target products have been tested to Microsoft's standards and customers can use these Iomega storage units with confidence in the high percentage of new Windows Server environments. The same products are also certified with Windows Server 2003 x86 and x64 as iSCSI storage devices.

Windows Server 2008 certification validates storage devices for both physical and Hyper-V virtual environments including high availability with Microsoft MPIO. Windows Server and Windows Server Hyper-V support a broad range of storage including low cost iSCSI targets such as Iomega to large scale enterprise iSCSI and Fibre Channel SAN arrays.

"Microsoft is pleased to work with Iomega to certify the StorCenter products with Windows Server and Hyper-V," said Eric Jewett, director of Windows Server Division at Microsoft. "The entry of smaller form factor storage devices such as Iomega offers customers even lower cost options for deploying Windows and Hyper-V while also offering advanced solutions and high availability."

Citrix XenServer for Streamlined Deployments

Citrix Ready certification of the Iomega products as both NAS and iSCSI storage devices with the Citrix XenServer 5.5 server virtualization platform enables customers to deploy virtualization at a very low cost. The Citrix Ready program identifies verified solutions that are trusted to enhance the Citrix Delivery Center(TM) product family, which includes XenServer. The Citrix Ready designation is awarded to third party products that have successfully met verification criteria set by Citrix, and gives customers an added confidence in the compatibility of the joint solution offering.

"By certifying interoperability with Citrix XenServer, Iomega is making it easy for their customers to fully leverage the resources and functionality of their existing storage systems with virtualization at a fraction of the cost," said Scott Armstrong, senior manager, Strategic Alliances, Citrix Systems. "This not only expands the use cases for both companies' products, but also enables our customers to more easily integrate virtualization into their existing IT frameworks and create a more agile virtual infrastructure."

Iomega - Expanding the Use Cases for Shared Storage

With the announcement of these new certifications customers can confidently use Iomega network storage for server-based applications previously not addressed by storage in Iomega's class.

Price and Availability

The new 8TB StorCenter ix4-200r rackmount NAS server is now available worldwide for $3,799.99. (Pricing is U.S. suggested retail.) The various Iomega network storage products are listed on the respective vendors' Hardware Compatibility Lists (HCLs). For pricing and availability on the StorCenter ix4-200d and StorCenter ix2-200, please go to www.iomega.com.

About EMC

EMC Corporation (NYSE: EMC) is the world's leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. Information about EMC's products and services can be found at www.EMC.com.

About Iomega

Iomega Corporation, a wholly owned subsidiary of EMC Corporation headquartered in San Diego, is a worldwide leader in innovative storage and network security solutions for small businesses, home offices, consumers and others. The Company has sold more than 410 million digital storage drives and disks since its inception in 1980. Today, Iomega's product portfolio includes one of the industry's broadest selection of direct-attached external hard drives; industry leading network attached storage products for the home and small business; and the ScreenPlay family of multimedia drives that makes it easy to move video, pictures and other digital files from the computer room to the livingroom. To learn about all of Iomega's digital storage products and managed services solutions, please go to the Web at www.iomega.com. Resellers can visit Iomega at www.iomega.com/ipartner.

NOTE: This release contains "forward-looking statements" as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) our ability to protect our proprietary technology; (iv) risks associated with managing the growth of our business, including risks associated with acquisitions and investments and the challenges and costs of integration, restructuring and achieving anticipated synergies; (v) fluctuations in VMware, Inc.'s operating results and risks associated with trading of VMware stock; (vi) competitive factors, including but not limited to pricing pressures and new product introductions; (vii) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (viii) component and product quality and availability; (ix) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (x) insufficient, excess or obsolete inventory; (xi) war or acts of terrorism; (xii) the ability to attract and retain highly qualified employees; (xiii) fluctuating currency exchange rates; and (xiv) other one-time events and other important factors disclosed previously and from time to time in EMC's filings with the U.S. Securities and Exchange Commission. EMC disclaims any obligation to update any such forward-looking statements after the date of this release.

* 1 TB = 1,000,000,000,000 bytes.

CopyrightA(C) 2009 Iomega Corporation. All rights reserved. Iomega, REV, ScreenPlay, QuikProtect and StorCenter are registered trademarks of Iomega Corporation in the United States and/or other countries. EMC, LifeLine, Mozy, RSA BSAFE and Retrospect are trademarks or registered trademarks of EMC Corporation or its subsidiaries. Citrix(R), Citrix Delivery Center(TM), Citrix Ready (TM) and XenServer(TM) are trademarks of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered in the U.S. Patent and Trademark Office and in other countries. All other trademarks are the property of their respective holders.

SOURCE EMC Corporation

http://www.emc.com

The new StorCenter ix2-200 also has a treasure trove of features for the digital home, including: - A DLNA(R) certified UPnP(R) AV Media Server that makes the ix2-200 the central repository for serving up all your movies, pictures, music and other files to any compatible device on your network- Serves as a Time Machine(R) target for Apple(R) computer backups- Built-in torrent support for file-sharing without the need for a dedicated PC- Bluetooth(R) capability for uploading all kinds of digital content from a smart phone- Cooliris(TM) slide show plug-in allows for easy photo viewing- And remote access to the ix2-200 from anywhere in the world "The new StorCenter ix2-200 is definitely the easiest to use small office and consumer network storage appliance in the marketplace today," said Cizar Nazeeh Abughazaleh, Regional Sales Manager, Middle East, Africa and Turkey, Iomega Corporation. "Combining EMC's world class enterprise storage and security technologies with advanced media serving features makes the ix2-200 a versatile and affordable NAS appliance that gives smaller organizations, work groups and home users not only cost-effective and robust network storage but some of the same sophisticated data management capabilities as a Fortune 100 corporation - but without any need for IT experience." The new Iomega StorCenter ix2-200 NAS appliance is now available in the Americas and Europe from retailers, VARs and IT resellers.

The Little Compact Desktop NAS Appliance with Lots of CapabilitiesThe new StorCenter ix2-200 NAS desktop appliance utilizes the acclaimed EMC LifeLine(TM) software, a fully-developed Linux operating environment and suite of applications that is designed for cross-platform support with Windows(R), Mac(R) and Linux computers. The LifeLine operating system presents a simple-to-use graphical interface that makes it easy to perform valuable business tasks while remaining confident that your data is securely stored, protected, and accessible whenever and wherever you need it.

Small office users will enjoy the ix2-200's fast Gigabit Ethernet connectivity and high-performance embedded architecture, which boosts productivity by making data readily accessible and secure over a local network at the office or in the home. The ix2-200 also boasts the versatility of three USB 2.0 ports for adding printers or additional storage capacity with external USB drives.

Key Features of the StorCenter ix2-200 NAS ApplianceThe new ix2-200 NAS appliance's many features make it one of the most advanced, innovative and easy-to-use double-drive network storage devices available today. Among the features: - Device-to-Device Replication (copy jobs): Copy or backup files to and from the ix2-200 to any other NAS or USB-attached storage device without the need for a client computer. Jobs can be set to run at pre-determined schedule or at the touch of the ix2-200's new QuikTransfer button. The ix2-200 uses either the rsync or Windows File Sharing protocol to transfer data between itself and another network storage device.- iSCSI Support: Provides block-level access for the most efficient storage utilization, especially for database, email and backup application performance. This feature also allows host-based operating systems and virtualization software to use the full capabilities of their native file systems, such as enabling VMFS for VMware utilization.- VMware(R) Ready Certification: The ix2-200 is certified as both NAS (NFS) and iSCSI storage for VMware ESX Server 3.5 and 4.0 vSphere. The ix2-200 is listed on the VMware hardware compatibility list, enabling small offices and work groups to affordably take advantage of the benefits and advanced features offered by shared storage in a VMware environment. The ix2-200 is the ideal storage match for smaller virtualization deployments that use the new VMware vSphere Essentials and vSphere Essentials Plus software packages.- Remote Access: Set up remote access and remotely manage and access pictures, videos, work files and other digital data on the ix2-200 from anywhere in the world. Just enter a personalized web address into any browser for easy downloading and uploading of files securely. - RAID Support: RAID 1 with automatic RAID rebuild for data redundancy and protection. Single volume (JBOD) mode also available. - Multiple Network Protocols: Works in Windows, Linux and Mac environments with network protocol support including CIFS/SMB/Rally, NFS, and AFP/Bonjour. The ix2-200 also supports advanced protocols such as HTTP, FTP and SNMP.- Time Machine(R) Support: Lets Apple(R) users easily backup to the ix2-200 with Mac computers running OS X (10.5 or later) using Time Machine.- Windows(R) Active Directory Support: Allows the ix2-200 to function as a client member in an Active Directory domain, giving users and groups access to the ix2-200. - Uninterruptible Power Supply Support: Enables unattended system shutdown without data loss in the case of power failure. - Gigabit Ethernet: high speed connectivity with jumbo frame support- Video Surveillance: Connect up to five Axis(R) Network video cameras for real-time monitoring and video capture, without the need of a dedicated computer (dependent upon system workload and network conditions). The ix2-200 can be used as a storage target for other network surveillance cameras as well.- Print Server: Supports intelligent print sharing capability for up to three USB printers directly connected to the ix2-200.- UPnP AV/DLNA Certified Media Server: Compatible with UPnP and DLNA certified media players, the ix2-200 streams photos, audio content and videos to not only laptops and computers but a variety of media devices, including game consoles (Xbox(R) 360, Sony PlayStation(R) 3), audio bridges, iTunes(TM) players, networked digital picture frames and other compatible devices.- Bluetooth capability: Allows users to upload contacts, photos and more from a cell phone, pocket PC or Blackberry(R) phone (Bluetooth USB adapter required, sold separately).- Photo Slideshow: Integrated utility based on Cooliris(TM) technology for quick browsing and sharing of pictures stored on the ix2-200 to both local and remote users.- Picture Transfer Protocol (PTP): Supports no touch, automatic transfer of photos from digital cameras via one of the four USB 2.0 ports on the ix2-200.- Versatility: Supports read and write on various formats, including Fat32, NTFS or ext2/ext3 formatted hard disks; also supports HFS+ (ready only).

Backup and Security Software for a Complete SolutionThe StorCenter ix2-200 provides data backup and protection for any number of desktops and laptops with integrated EMC Retrospect(R) Express backup software. During the set-up process, users choose files and folders for scheduled automatic backups. After that, any changes or additions are updated and saved automatically.

For data security, the ix2-200 also includes RSA(R) BSAFE(R) encryption security technology for protecting installs and upgrades from viruses or malware. RSA is the security division of EMC that protects digital data at many of the world's largest banks.

A Power Saving "Green" NAS ApplianceThe StorCenter ix2-200 utilizes such power saving features as automatic hard drive spin down when the ix2-200 isn't copying or serving up data, power consumption "green" hard disk drives, and an Energy Star(R) certified power supply. All of these features ensure the most efficient or minimal power consumption. CompatibilityThe StorCenter ix2-200 is compatible with Windows(R), Mac OS(R), and Linux(R) PCs. The interface is localized in 11 supported languages (English, Spanish, Portuguese, French, Italian, Japanese, Korean, Traditional and Simplified Chinese, German, and Russian).

Availability and WarrantyThe new StorCenter ix2-200 NAS appliance in 1TB and 2TB is now available in the Americas, Europe and Middle East. The 4TB will be available later this month. All three capacities of the new StorCenter ix2-200 will be available in Asia in November. The StorCenter ix2-200 is backed by a three-year warranty (with product registration).(C) 2009 Al Bawaba (www.albawaba.com)