The enhancements in this latest delivery demonstrate Lawson's industry-specific focus and takes into account Lawson fashion customer feedback on key business challenges. The new enhancements cover the solution's Storyboard, Line Optimizer, Product Manager, Fabric & Trim, and Source modules. They include added ease of use features such as new "select-all" boxes on pages where actions can be performed against multiple items, quick copy buttons to repeat information such as colorways, sizes and quantities required in product sample requests, and a keyword search in the application's Point of Measure dictionary for easier administration.

In addition to functional enhancements, this latest release includes the first delivery of a standard interface between Lawson Fashion PLM and the Lawson M3 Enterprise Management system for fashion companies. This first phase enables the transfer of styles created in Lawson Fashion PLM into the Lawson M3 Enterprise Management system for sourcing and production. The interface enables companies to either deploy PLM and Enterprise Management applications at the same time or separately. It then allows the organization to more easily transfer style information between Lawson Fashion PLM and the Lawson M3 Enterprise Management system.

"Lawson Fashion PLM can deliver meaningful value to apparel manufacturers and private brand retailers," said Frederic Champalbert, general manager, Fashion, for Lawson. "Moving forward, fashion companies need to look for integrated technology solutions to help solve a wider range of business challenges. We think of this as 'holistic PLM,' which links processes from creative concept through design, product development, planning sourcing and production -- even through to delivery to the retail outlet. It's about better managing the entire lifecycle of each product."

Lawson Fashion PLM is used by customers in the U.S., Europe and Asia-Pacific.

About Lawson Software

Lawson Software provides software and service solutions to 4,500 customers in equipment service management and rental, fashion, food & beverage, healthcare, manufacturing & distribution, public sector (United States), service industries, and strategic human capital management across 40 countries. Lawson Software is a global provider of enterprise software, services and support to customers primarily in three sectors: services, trade and manufacturing/distribution. Lawson's solutions include Enterprise Performance Management, Human Capital Management, Supply Chain Management, Enterprise Resource Planning, Customer Relationship Management, Manufacturing Resource Planning, Enterprise Asset Management and industry-tailored applications. Lawson solutions assist customers in simplifying their businesses or organizations by helping them streamline processes, reduce costs and enhance business or operational performance. Lawson is headquartered in St. Paul, Minn., and has offices around the world. Visit Lawson online at www.lawson.com. For Lawson's listing on the First North exchange in Sweden, Remium AB is acting as the Certified Adviser.

Forward-Looking Statements

This press release contains forward-looking statements that contain risks and uncertainties. These forward-looking statements contain statements of intent, belief or current expectations of Lawson Software and its management. Such forward-looking statements are not guarantees of future results and involve risks and uncertainties that may cause actual results to differ materially from the potential results discussed in the forward-looking statements. The company is not obligated to update forward-looking statements based on circumstances or events that occur in the future. Risks and uncertainties that may cause such differences include but are not limited to: uncertainties in uncertainties in the software industry; uncertainties as to when and whether the conditions for the recognition of deferred revenue will be satisfied; increased competition; general economic conditions; the impact of foreign currency exchange rate fluctuations; continuation of the global credit crisis; global military conflicts; terrorist attacks; pandemics, and any future events in response to these developments; changes in conditions in the company's targeted industries and other risk factors listed in the company's most recent Quarterly Report on Form 10-Q and Annual Report on Form 10-K filed with the Securities and Exchange Commission. Lawson assumes no obligation to update any forward-looking information contained in this press release.

SOURCE: Lawson Software

Lawson Software 
Joe Thornton 
U.S. Media 
+1-651-767-6154 
joe.thornton@us.lawson.com 
or 
Eva Richter 
EMEA Media 
+ 49 171 6330 200 
Eva.richter@de.lawson.com

Want access to these reports and real time alerts? Go to www.tradethetrend.com now for a FREE two-week trial.

Write to Chip Brian at cbrian@tradethetrend.com

---------------------------------------------------------------------------------------------

SmarTrend analyzes over 5,000 securities simultaneously throughout the trading day and provides its subscribers with trend change alerts in real time. To get a free trial of our trading calls and maximize your trading results, please visit http://www.TradeTheTrend.com.

Get exclusive, actionable insight into how the market is expected to trend prior to market open with our free morning newsletter. Sign up at: http://www.TradeTheTrend.com/signup.html

"Jeff has extensive experience in the strategy, design, development, packaging, implementation and marketing of software products," said Debes. "He has advised governments, businesses and software vendors throughout the world and has a great ability to simplify complex problems and situations. His portfolio strategist approach to product management will be of great benefit to us, and because cloud computing is a high priority for our future, Jeff joins at a great time to lead our cloud strategy and serve as our principal spokesman on our cloud opportunities. I expect him to work very closely with our group executives and with Guenther Tolkmit, SVP of product development, to deliver the products that best meet the requirements of our customers."

"Lawson is taking the right approach by focusing on certain industries and meeting the specific needs of those industries," said Comport. "That's where software functionality needs to go and where our customers want us to take it. At the same time, we have to develop synergies across all our product lines -- S3, M3 and Strategic Human Capital Management -- and manage the long-term strategic direction of our product lines. That's where my experience as a software portfolio strategist can help and I am confident in our strong product management team that will help me achieve these objectives."

A downloadable high resolution photo of Comport is available in the Image Library within the Lawson online pressroom, which is accessible through www.lawson.com.

About Lawson Software Lawson Software provides software and service solutions to 4,500 customers in equipment service management & rental, fashion, food, general manufacturing & distribution, healthcare, public sector (United States), general service industries, and strategic human capital management across 40 countries. Lawson's solutions include Enterprise Performance Management, Human Capital Management, Supply Chain Management, Enterprise Resource Planning, Customer Relationship Management, Manufacturing Resource Planning, Enterprise Asset Management and industry-tailored applications. Lawson solutions assist customers in simplifying their businesses or organizations by helping them streamline processes, reduce costs and enhance business or operational performance. Lawson is headquartered in St. Paul, Minn., and has offices around the world. Visit Lawson online at www.lawson.com. For Lawson's listing on the First North exchange in Sweden, Remium AB is acting as the Certified Adviser.

Forward-Looking Statements This press release contains forward-looking statements that contain risks and uncertainties. These forward-looking statements contain statements of intent, belief or current expectations of Lawson Software and its management. Such forward-looking statements are not guarantees of future results and involve risks and uncertainties that may cause actual results to differ materially from the potential results discussed in the forward-looking statements. The company is not obligated to update forward-looking statements based on circumstances or events that occur in the future. Risks and uncertainties that may cause such differences include but are not limited to: uncertainties in uncertainties in the software industry; uncertainties as to when and whether the conditions for the recognition of deferred revenue will be satisfied; increased competition; general economic conditions; the impact of foreign currency exchange rate fluctuations; continuation of the global credit crisis; global military conflicts; terrorist attacks; pandemics, and any future events in response to these developments; changes in conditions in the company's targeted industries and other risk factors listed in the company's most recent Quarterly Report on Form 10-Q and Annual Report on Form 10-K filed with the Securities and Exchange Commission. Lawson assumes no obligation to update any forward-looking information contained in this press release.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6100048&lang=en

SOURCE: Lawson Software

Lawson Software 
Media: 
Joe Thornton, 651-767-6154 
joe.thornton@us.lawson.com

"This partnership will further solidify Advanced's position in the utility marketplace and reach a much broader audience," said Peter Fanous, general manager of Advanced. "Together we can offer public sector organizations a broader product offering to help them improve operational efficiency and reduce costs."

"By extending our network of partners, we are able to better meet the unique needs of our public sector customers and ultimately help make their organizations stronger," said Brian Murphy, general manager, Public Sector, for Lawson.

Lawson and Advanced serve many joint customers, including Elsinore Valley Municipal Water District and Western Municipal Water District.

About Lawson Software

Lawson Software provides software and service solutions to 4,500 customers in equipment service management and rental, fashion, food & beverage, healthcare, manufacturing & distribution, public sector (United States), service industries, and strategic human capital management across 40 countries. Lawson Software is a global provider of enterprise software, services and support to customers primarily in three sectors: services, trade and manufacturing/distribution. Lawson's solutions include Enterprise Performance Management, Human Capital Management, Supply Chain Management, Enterprise Resource Planning, Customer Relationship Management, Manufacturing Resource Planning, Enterprise Asset Management and industry-tailored applications. Lawson solutions assist customers in simplifying their businesses or organizations by helping them streamline processes, reduce costs and enhance business or operational performance. Lawson is headquartered in St. Paul, Minn., and has offices around the world. Visit Lawson online at www.lawson.com. For Lawson's listing on the First North exchange in Sweden, Remium AB is acting as the Certified Adviser.

Forward-Looking Statements

This press release contains forward-looking statements that contain risks and uncertainties. These forward-looking statements contain statements of intent, belief or current expectations of Lawson Software and its management. Such forward-looking statements are not guarantees of future results and involve risks and uncertainties that may cause actual results to differ materially from the potential results discussed in the forward-looking statements. The company is not obligated to update forward-looking statements based on circumstances or events that occur in the future. Risks and uncertainties that may cause such differences include but are not limited to: uncertainties in uncertainties in the software industry; uncertainties as to when and whether the conditions for the recognition of deferred revenue will be satisfied; increased competition; general economic conditions; the impact of foreign currency exchange rate fluctuations; continuation of the global credit crisis; global military conflicts; terrorist attacks; pandemics, and any future events in response to these developments; changes in conditions in the company's targeted industries and other risk factors listed in the company's most recent Quarterly Report on Form 10-Q and Annual Report on Form 10-K filed with the Securities and Exchange Commission. Lawson assumes no obligation to update any forward-looking information contained in this press release.

SOURCE: Lawson Software

Lawson Software 
Joe Thornton, +1-651-767-6154 
joe.thornton@us.lawson.com