The Life for a Child film was produced by IDF, the world's leading diabetes advocacy organization, and Eli Lilly and Company, a global leader in diabetes treatment, to raise awareness of the devastating impact of diabetes and increase support for the Life for a Child Program. It will be presented in association with the Juvenile Diabetes Research Foundation (JDRF), the world's largest charitable funder of type 1 diabetes research.

Life for a Child premiered in competition at the prestigious Tribeca Film Festival in New York in April 2008 and made its European Premiere at the Vienna International Film Festival in the fall of 2008. In March 2009, it was honored as Best Documentary Short at the Cinequest Film Festival in California, and has been screened in more than a dozen countries and six festivals.

One of the world's most celebrated cinematographers, Lachman was nominated for an Oscar for cinematography in 2003 for Far From Heaven with Julianne Moore, and has photographed dozens of studio and independent features and documentaries, including Erin Brockovich, A Prairie Home Companion and a historic documentary on Mother Theresa.

"I wanted to tell the stories of families who are dealing with the daily struggles of life but then also have to deal with the challenges of diabetes," said Lachman, who directed Life for a Child following work on the critically-acclaimed 2007 feature film I'm Not There, starring Cate Blanchett and Heath Ledger.

Medialink is a division of The NewsMarket. Registered journalists can access video, audio, text, graphics and photos at http://www.thenewsmarket.com.

10NY09-0063

SOURCE Medialink; Eli Lilly and Company

http://www.thenewsmarket.com

Deal Participants

Partner 1 (Company) Eli Lilly and Company
Partner 2 (Company) GeneNews Limited

Write to Chip Brian at cbrian@tradethetrend.com

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South Carolina was one of 45 states that sued the Indianapolis drug company for false marketing.

While Zyprexa is approved only for the treatment of schizophrenia and bipolar disorder, Eli Lilly allegedly urged doctors to prescribe it for depression, dementia and attention deficit disorder, South Carolina Attorney General Henry McMaster said Friday.

The $45 million will repay South Carolina the millions spent by state health plans for the drug, and to treat its side effects, in the nearly 64,000 South Carolina patients who used the drug from 1996 to 2007, McMaster said.

www.upi.com