Mr Cattini also served as president and CEO of MapInfo for seven years where he led the company's charge into newly defined vertical markets and revamped the company's business model to create a more predictable revenue stream.

Before joining MapInfo, Mr Cattini spent eight years at Lotus Development working in several sales roles on both the channel and enterprise side and was also responsible for heading up the corporate account sales team prior to his departure.

Robin Hopper, vice president of client services and co-founder of Awareness, said: "Mark's deep background leading and managing successful teams and profitable companies is a perfect addition to our team.

"Mark is enthusiastic and passionate about helping brands leverage social media marketing technologies to connect with and engage with consumers - a trait both beneficial to Awareness and our customers. We welcome him to our team."

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Applications created with MapInfo MapXtreme v7.0 can be deployed on the Web and the desktop, enabling organizations to deliver and share location intelligence analysis with multiple users. MapInfo MapXtreme v7.0 supports industry data access systems and protocols including Oracle(R), Microsoft SQL Server(R) and Open Geospatial Consortium WMS and WFS services.

Benefits of MapXtreme MapInfo v7.0 include:

-- Enhanced Data Access--Developers can extend data access to any data source. By accessing data where it lives and leveraging the most up-to-date data sources, developers can enable more detailed location-based analysis. In this release, MapInfo MapXtreme v7.0 also supports Microsoft SQL Server 2008 Spatial Data.

-- Greater Flexibility and Ease of Use--New features such as a new API for the rendering of tiles, an extensible workspace manager and a localization kit provide greater flexibility and increased customization. With localization, developers can now easily customize their location intelligence applications in multiple languages.

-- Increased Interoperability--MapInfo MapXtreme v7.0 supports Bing and Google Maps, providing the ability to display and analyze enterprise geographic data in widely used Web mapping services.

"Organizations today have access to a wealth of location-based data that can be used to identify new business opportunities and trends, deliver services to citizens, manage infrastructure and communicate effectively with customers and partners," said Jon Winslow, Global Portfolio director, Location Intelligence, Pitney Bowes Business Insight. "MapInfo MapXtreme v7.0 enables developers to incorporate location intelligence throughout their organization, helping drive down operational costs and improve cross-department decisions that impact business growth."

Availability

MapInfo MapXtreme v7.0 will be available October 20. For more information, please visit http://www.pbinsight.com/welcome/mapxtreme7 .

About Pitney Bowes Business Insight

Pitney Bowes Business Insight (PBBI), a division of Pitney Bowes Software Inc., a wholly-owned subsidiary of Pitney Bowes Inc. (NYSE-PBI), provides a unique combination of location and communication intelligence software, data and services that enable organizations to make more informed decisions about customers, competition and market expansion. With the industry's most comprehensive set of solutions for maximizing the value of customer data, PBBI provides the tools required to more effectively locate, connect and communicate with customers in today's global markets. Leading organizations rely on PBBI solutions to increase the accuracy and effectiveness of customer information delivery and drive profitable growth. Visit www.pbinsight.com and www.pb.com for more information.

Of Note

This press release contains forward-looking statements involving risks and uncertainties. Any statement not a statement of historical fact is a forward-looking statement, including without limitation statements concerning demand for and benefits of Pitney Bowes MapInfo products and integration of its products with existing solutions. Actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including those factors contained in the Company's most recent annual report on Form 10-K filed with the Securities and Exchange Commission under the heading "Risk Factors." Pitney Bowes MapInfo takes no responsibility to update any forward-looking statements.

SOURCE: Pitney Bowes Business Insight

Pitney Bowes MapInfo 
Elizabeth Meurs, 518-285-6000 
or 
Schwartz Communications 
Anne Lundregan, 781-684-0770 
pbbi@schwartz-pr.com