Mattel said it conducts research just about every day of the year to better understand kids and parents. Combining rich proprietary research and an understanding of how kids play along with how consumers shop online, MattelShop.com is designed to be easy and friendly for every shopper. Once on the homepage, Mattel's own Dr. Michael Shore, Vice President of Worldwide Consumer Insights, takes visitors through a simple guided tour of the site's key features and general layout.

The MattelShop.com features tools including ShopTogether, a social shopping tool from DecisionStep that allows anyone to browse the site together with family and friends regardless of whether they are across town or around the world. The ShopTogether feature allows shoppers to chat in real time regarding the toys they like most, just like one would do on a shopping trip.

The site includes a complete catalog of Mattel's brands such as Barbie and Hot Wheels plus many other toys, games and licensed products from the entire Mattel Brands portfolio. Shoppers are can choose to shop by age, gender, play preference, or find the hottest new products on the big or small screen from Mattel's entertainment related portfolio.

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Mattel said that the report provides detailed information about the company's operations worldwide, its commitment to product quality and safety and its workforce and philanthropic initiatives. Mattel produced its 2009 Global Citizenship Report based on the results of the materiality assessment that identified the social, environmental and economic issue of greatest importance to stakeholders.

Highlights of Mattel's 2009 Global Citizenship Report include:

- Information about the company's corporate responsibility organization, created since the last report was issued

- Overview of manufacturing and product quality assurance processes, including implementation of the ICTI CARE process

- Details on Mattel's commitment to employee engagement, training and diversity

- Refinement of the company's long-term Sustainability Strategic Plan to help maximize efficiency, minimize waste and manufacture in a more environmentally sustainable manner: "design it, make it, live it"

- Updated assessment of environmental initiatives using key performance indicators for most owned/operated facilities more than 20,000 square feet.

Report Information:

www.mattel.com/CorporateResponsibility

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Mattel conducts research just about every day of the year to better understand kids and parents. Combining rich proprietary research and an understanding of how kids play along with how consumers shop online, MattelShop.com is designed to be easy and intuitive for every shopper. Once on the homepage, Mattel's own Dr. Michael Shore, Vice President of Worldwide Consumer Insights, takes visitors through a simple guided tour of the site's key features and general layout.

The MattelShop.com features innovative tools including ShopTogether(R), a social shopping tool from DecisionStep(R) that allows anyone to browse the site together with family and friends regardless of whether they are across town or around the world. The ShopTogether(R) feature allows shoppers to chat in real time regarding the toys they like most, just like one would do on a shopping trip.

The site includes a complete catalog of Mattel's popular brands such as Barbie(R) and Hot Wheels(R) plus many other toys, games and licensed products from the entire Mattel Brands portfolio which includes favorites such as Matchbox(R) and Polly Pocket(TM). Shoppers are can choose to shop by age, gender, play preference, or find the hottest new products on the big or small screen from Mattel's entertainment related portfolio.

MattelShop.com ecommerce innovations include:

Shop Together(R) --MattelShop.com shoppers will be able to invite friends and family to browse the website with them, so they can see what products others are looking at and "talk" about them at the same time using real-time chat.

ConciseClick: When watching videos, this rollover-and-click technology provides a description, price and opportunity to drop products immediately into a shopping cart.

Play Pattern Navigation: Shoppers can navigate the site based on child's play behaviors.

Shoppers can also become fans of the MattelShop.com on Facebook to get the inside scoop on what's hot for the holidays, follow the Mattel Shop on Twitter for updates and special promotions and subscribe to the Mattel Shop YouTube Channel to view product content.

About Mattel

Mattel, Inc., (NASDAQ:MAT) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie(R), the most popular fashion doll ever introduced, Hot Wheels(R), Matchbox(R), American Girl(R), Radica(R) and Tyco(R)R/C, as well as Fisher-Price(R) brands, including Little People(R), Power Wheels(R) and a wide array of entertainment-inspired toy lines. In 2009, Mattel is recognized among the "100 Best Corporate Citizens," as one of the "World's Most Ethical Companies" and as one of FORTUNE Magazine's "100 Best Companies to Work For." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people in 43 countries and territories and sells products in more than 150 nations. Mattel's vision is to be the world's premier toy brands--today and tomorrow.

MAT-Corp

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6080059&lang=en

SOURCE: Mattel, Inc.

For Mattel, Inc. 
Michelle Chidoni, 310-252-3921 
Michelle.chidoni@mattel.com 
or 
CJ Martinez, 415-984-6231 
Cj.martinez@ketchum.com

CLW's report outlines the following illegal conditions:

    --  Illegal wages: Merton operates on a 6 day/week system of 6 hours and 40
        minutes per day.  Saturdays in this system are mandatory and paid at
        half the legal Saturday overtime wage rate, or only $0.71/hour.  Workers
        make only $206-$221/month with overtime, before deductions for room and
        board
    --  Excessive overtime:  Working hours last 11.5 hours daily with overtime,
        and total monthly overtime is 60 hours, in excess of the legal limit.
    --  Vacation: Workers are illegally denied annual vacation for Spring
        Festival.

    --  Poor living conditions: Food in the canteen is poor.  In the
        dormitories, beds are falling apart because bugs have destroyed the
        wooden boards workers sleep on, there is no hot water to shower or
        electrical outlets to charge phones, and workers are prohibited from
        airing out their bedding except on weekends.

CLW's report follows a decade of monitoring conditions at Merton. CLW issued its first report in 2000, when conditions were particularly poor and a number strikes erupted. In 2006, CLW conducted another follow-up investigation after a major strike involving nearly a thousand workers. The new report demonstrates that labor violations persist at the toy manufacturer in spite of major improvement. CLW urges brands to invest in remediation, and improve corporate audit systems that overlook serious labor violations.

To read the report, visit www.chinalaborwatch.org.

SOURCE China Labor Watch

http://www.chinalaborwatch.org