"MicroStrategy's easy-to-use reporting capabilities have already saved us countless hours of time on report creation," said Carl Ackermann, Senior Director of CRM, Churchill Downs Incorporated. "After conducting an evaluation of numerous BI products, we chose MicroStrategy because of its ease of integration with our existing systems, completeness of the product suite, and commitment to our relationship."

"We are delighted to welcome CDI as a new MicroStrategy customer," said Sanju Bansal, MicroStrategy COO. "MicroStrategy's powerful reporting platform is designed for business user productivity, with an intuitive, user-friendly Web interface that puts even more control in the hands of business people."

About Churchill Downs Incorporated

Churchill Downs Incorporated ("CDI" or "Company"), headquartered in Louisville, Ky., owns and operates world-renowned horse racing venues throughout the United States. CDI's four racetracks in Florida, Illinois, Kentucky and Louisiana host many of North America's most prestigious races, including the Kentucky Derby and Kentucky Oaks, Arlington Million, Princess Rooney Handicap and Louisiana Derby. CDI's racetracks have hosted seven Breeders' Cup World Championships. CDI also owns off-track betting facilities and has interests in various advance-deposit wagering, television production, telecommunications and racing service companies including a 50-percent interest in the national cable and satellite network HorseRacing TV, that support the Company's network of simulcasting and racing operations. CDI trades on the NASDAQ Global Select Market under the symbol CHDN and can be found on the Internet: www.churchilldownsincorporated.com

About MicroStrategy

Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (Nasdaq: MSTR) is available at www.microstrategy.com.

MicroStrategy, MicroStrategy 9, and MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

MSTR-G

    Contact:
    Wende Cover
    MicroStrategy Incorporated
    703-770-1646
    wcover@microstrategy.com

SOURCE MicroStrategy Incorporated

http://www.microstrategy.com

"Our customers have already noticed a significant difference in our reporting environment with MicroStrategy," said Woody Blaylock, Saddle Creek vice president of Information Systems. "MicroStrategy's easy to use information dashboards and robust analytics provide exciting new capabilities to help our customers make the critical decisions they need to make on a daily basis. In addition, we have been able to significantly compress the number of reports needed by as much as 70% with MicroStrategy."

"MicroStrategy's integrated BI platform delivers user-friendly reports and dashboards that are valuable tools for identifying trends, monitoring key metrics, and making data-driven business decisions," said MicroStrategy's COO, Sanju Bansal. "With the addition of MicroStrategy, Saddle Creek customers can gain actionable insights into their large volumes of data."

About Saddle Creek Corp.

Saddle Creek Corp., headquartered in Lakeland, Fla., provides integrated warehousing, transportation, contract packaging, and value-added services nationwide. For more information, visit www.saddlecrk.com.

About MicroStrategy

Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (Nasdaq: MSTR) is available at www.microstrategy.com.

MicroStrategy and MicroStrategy Business Intelligence Platform are trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

    Contact:
    Wende Cover
    MicroStrategy Incorporated
    703-770-1646
    wcover@microstrategy.com

MSTR-G

SOURCE MicroStrategy Incorporated

http://www.microstrategy.com

The new BI system will allow Systeme U to:

    --  Measure the progress of the company's strategic objectives with
        information dashboards
    --  Manage operational activities with operations dashboards
    --  Develop a consistent foundation to meet the BI requirements of the GPOs

    --  Pool BI technical resources by providing centralized, hosted IT
        assistance

To select a BI platform to meet its requirements, Systeme U conducted an extensive three-month survey of various BI tools. The company searched for a BI platform that offered a portal with access to group information, public and personalized reports, monitoring applications, and external links; an interface to effectively present and visualize data; and the ability to conduct multi-dimensional analyses of the company's enterprise data.

"We took a classic tender approach where each BI vendor was given a chance to demonstrate its products," said Fabrice Blondeel, responsible for the decision support applications at Systeme U Centrale Nationale. "The working sessions conducted by the project team helped narrow our choices. A key requirement was to demonstrate, through a proof-of-concept (POC), what our end users could expect from the different products and the technical capabilities for our technical team to review. Although already known to Systeme U, MicroStrategy proved the value of its products, including the capabilities available in MicroStrategy 9."

"We already use MicroStrategy products across four of our regional GPOs, with a decentralized architecture partially consolidated across the country," said Antoine De Vaux, Director of the IT Services at Systeme U Centrale Nationale. "The goal of reorganizing our BI enterprise and sales applications in a centralized architecture led us to question our current products and seek a BI partner with which to move forward. MicroStrategy demonstrated the technical value of its offering and addressed our scalability and data source issues. We also redefined our relationship with MicroStrategy to help establish an effective and sustainable partnership."

"We are delighted that Systeme U selected MicroStrategy for a strategically important enterprise BI project," said Sanju Bansal, MicroStrategy COO. "Despite the competitive evaluation process, Systeme U decided to consolidate its decision support systems on MicroStrategy."

About Systeme U

Systeme U is a french cooperative of independent retailers with more than 900 U stores (Hyper U, Super U, Marche U, and U Express) and a staff of approximately 60,000 people.

About MicroStrategy

Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (Nasdaq: MSTR) is available at www.microstrategy.com.

MicroStrategy, MicroStrategy 9, and MicroStrategy Business Intelligence Platform are trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

    Contact:
    Wende Cover
    MicroStrategy Incorporated
    703-770-1646
    wcover@microstrategy.com

MSTR-G

SOURCE MicroStrategy Incorporated

http://www.microstrategy.com

According to the company, Systeme U decided to consolidate its BI applications within a central Decision Support Information System Group to develop an integrated architecture. The procurement, inventory and sales departments will be the first departments to use MicroStrategy 9.

The cooperative expects more than 1,500 employees in the group purchasing organisations (GPOs) and 1,000 stores will leverage the MicroStrategy platform.

The new BI system is expected to enable Systeme U to: measure the progress of the company's strategic objectives and manage operational activities with operations dashboards; develop a consistent foundation to meet the BI requirements of the GPOs; and pool BI technical resources by providing centralised, hosted IT assistance.

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