Peter Bianchi, CEO of Innovative Beverage Group, said: "Innovative Beverage Group is proud to be working with Pepsi NY, one of the premiere and respected beverage outfits, by providing us this opportunity to continue relaxing the nation. This partnership is just another important step toward global relaxation."

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In business since 1984 years, Pepsi(R) NY has 20,000 accounts distributing Pepsi products throughout the five boroughs and Westchester County. In partnering with Pepsi(R) NY, Innovative Beverage Group will successfully place drank(TM) next to established Pepsi(R) products such as Pepsi, Mountain Dew, Sierra Mist, Lipton, Schweppes, Crush, Welch's, Haw. Punch, Aquafina, and Evian throughout the nation's largest city.

"Pepsi(R) NY prides itself on staying current with the newest and hottest beverages that are hitting the market," said Scott Almers, Director of Sales and Marketing of Pepsi(R) NY. "In securing this relationship which brings drank(TM) to our store shelves, we can rest easy knowing we've provided our customers with an exceptionally popular, industry leading product."

"Since the inception of drank(TM), it has been my personal goal to bring our calming beverage to the Big Apple," said Peter Bianchi, CEO of Innovative Beverage Group. "Innovative Beverage Group is proud to be working with Pepsi(R) NY, one of the premiere and respected beverage outfits, by providing us this opportunity to continue relaxing the nation. This partnership is just another important step toward global relaxation."

With a slogan of "slow your roll(TM)," drank(TM) is the antithesis of the herd of energy drinks crowding the functional beverage sector. Since launching in select markets in early 2008, drank(TM) has quickly become the go-to beverage for people looking to relax their mind and body with a calming blend of melatonin, rose hips and valerian root.

Pepsi(R) Cola Bottling Company joins an extensive and growing roster of regional distributors that have added drank(TM) to their New Age beverage lineup. For more information about drank(TM), please visit: www.drankbeverage.com, call 877-DRANK-02 or follow the brand on Twitter - www.twitter.com/slowyourroll. To reach Pepsi(R) NY please call 347-923-3417.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The Company recently launched its first proprietary product drank(TM). Dubbed the world's first extreme relaxation(TM) beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed. drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16 ounce cans bearing the slogan "slow your roll(TM)" and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the Company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative's proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.

All company and/or product names are trademarks and/or registered trademarks of their respective owners.

Cautionary Statement Regarding Forward-Looking Statements

Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Innovative Beverage Group, Inc., (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking" statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, and because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements, including those in Management's Discussion and Analysis, are statements regarding the intent, belief, or current expectations, estimates, or projections of the Company, its directors, or its officers about the Company and the industry in which it operates and are based on assumptions made by management. Forward-looking statements include without limitation statements regarding: (a) the Company's strategies regarding growth and business expansion, including future acquisitions; (b) the Company's financing plans; (c) trends affecting the Company's financial condition or results of operations; (d) the Company's ability to continue to control costs and to meet its liquidity and other financing needs; (e) the declaration and payment of dividends; and (f) the Company's ability to respond to changes in customer demand and regulations. Although the Company believes that its expectations are based on reasonable assumptions, it can give no assurance that the anticipated results will occur. When issued in this report, the words "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates," and similar expressions are generally intended to identify forward-looking statements.

For media samples, product photography, and additional information contact Beckerman Public Relations at 201-465-8008 or email drankpr@beckermanpr.com

SOURCE Innovative Beverage Group Holdings, Inc.

http://www.drankbeverage.com

Coca-Cola Enterprises (CCE) posted better than expected earnings of $247 million, or 50 cents per share, as compared to $214 million, or 44 cents per share, in the same quarter last year.

Coca-Cola's (KO) number one bottler said it is now looking for full-year earnings of $1.54 to $1.57 per share, as compared to its previous forecast for earnings at the high end of a range of $1.44 to $1.49 per share.

Pepsi drinkers may be disappointed to learn that PepsiCo's (PEP) second-largest bottler did not do as well in the quarter.

PepsiAmericas (PAS) said it earned $63.5 million, or 51 cents per share, for the quarter, as compared to $73.1 million, or 58 cents per share, in the same quarter last year. Excluding items, earnings totaled 59 cents per share, still missing Wall Street expectations.

PepsiAmericas cut its full-year adjusted earnings outlook as well, to a range of $1.83 to $1.87 per share, as compared to a prior forecast of $1.87 to $1.94 per share.

PepsiCo announced a $7.8 billion buyout of PepsiAmericas and the largest Pepsi bottler, Pepsi Bottling Group (PBG) in August. The deal was approved by European regulators yesterday.

The preceeding is a transcript of the MarketNewsVideo.com video published at: http://www.marketnewsvideo.com/?id=200910CocaCola-Pepsi102809&mv=1.

http://www.marketnewsvideo.com/

PepsiCo already owns 33% of Pepsi Bottling Group and in August it announced an agreement to acquire the outstanding shares for USD36.50 per share. The bottling company was previously spun off from PepsiCo in 1999.

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