Kelly joined officials from Milwaukee County in kicking a ceremonial football filled with confetti to cap-off Southwest's Touchdown in Milwaukee celebrations which featured a free tailgate watching party for a thousand Green Bay Packers fans on Sunday.

Southwest Airlines new service from Milwaukee features 12 daily flights to six nonstop destinations (Baltimore/Washington, Kansas City, Las Vegas, Orlando, Phoenix, and Tampa Bay) with additional and connecting service to 54 cities.

Southwest Airlines is the most productive airline in the sky and offers Customers a comfortable traveling experience.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

This release, as well as past news releases on Southwest, are available online at southwest.com.

                             SOUTHWEST AIRLINES CO.
                    PRELIMINARY COMPARATIVE TRAFFIC STATISTICS

                                                     OCTOBER
                                                     -------

                                        2009          2008       CHANGE
                                        ----          ----       ------

    Revenue passengers carried     7,435,140     7,489,319       (0.7)%

    Enplaned passengers            8,776,079     8,562,562         2.5%

    Revenue passenger miles (000)  6,325,204     6,207,582         1.9%

    Available seat miles (000)     7,987,167     8,812,152       (9.4)%

    Load factor                         79.2%         70.4%    8.8 pts.

    Average length of haul               851           829         2.7%

    Trips flown                       92,670       101,224       (8.5)%




                                                  YEAR-TO-DATE
                                                  ------------

                                        2009          2008       CHANGE
                                        ----          ----       ------

    Revenue passengers carried    72,246,591    75,230,495       (4.0)%

    Enplaned passengers           84,727,867    86,508,315       (2.1)%

    Revenue passenger miles (000) 62,606,891    62,434,092         0.3%

    Available seat miles (000)    82,482,784    86,627,709       (4.8)%

    Load factor                         75.9%         72.1%    3.8 pts.

    Average length of haul               867           830         4.5%

    Trips flown                      945,041       999,983       (5.5)%

SOURCE Southwest Airlines Co.

http://www.southwest.com

Southwest Airlines Pilots' Association (SWAPA) and Southwest Airlines began contract negotiations in September 2006. SWAPA is made up of more than 5,900 pilots.

Gary Kelly, chairman, president and CEO of Southwest, said: "I applaud the negotiation teams and the members of SWAPA for voting for this new agreement. It goes without saying that this new contract was negotiated in good faith during a consistently challenging economic period for the airline industry."

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SmarTrend is bearish on shares of LUV and our subscribers received a Downtrend alert on October 28, 2009 at $8.59, which has returned 4.4% to date.

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