"Together, Sybase 365 and TNZI are well positioned to offer IPX Voice services to mobile operators due to our technical expertise, industry leadership, and long-standing relationships with mobile operators throughout the region," said Matthew Tonkin, Senior Director, Asia Pacific Sales, Sybase 365. "By combining our resources and expertise we can add real value developing and delivering an IPX voice service of guaranteed high quality which is also secure, scalable, and cost effective. We can offer a one-stop-shop that will enable our customers to maximize their operational efficiencies and cost savings as well as provide a higher quality of service to their subscribers."

Sybase 365 is at the forefront of the evolution to IPX - the industry's preferred solution for interconnecting various service providers over a global, private IP network with high technical performance and guaranteed end-to-end service levels. Working closely with the mobile operator community, both Sybase 365 and TNZI have participated in the GSM Association's IPX pre-commercial trials.

Sybase 365's IPX service is poised to deliver services including global data roaming, MMS, Roaming Signaling, SMS, IMS services (presence, SIP-based messaging, P2P video) in addition to voice services, partnering with TNZI. As well as providing a guaranteed quality of service, IPX is a cost-effective, scalable and flexible alternative to setting up bilateral connections with individual mobile operators. Using an IPX, operators can access interconnect services on a competitive basis, with common technical specifications and a consistent commercial model.

Says Brian Partridge, Director, Service Delivery Architecture, Yankee Group, "As commoditization continues to impact ARPUs, there is a definite requirement for service providers of every tier and type to control cost. Moving to an IP technology to peer lowers cost significantly by removing the need for multilateral agreements between operators."

Visit Sybase 365 at Mobile Asia Congress, Hong Kong Convention and Exhibition Centre, November 18-19, 2009. Stand B02.

To learn more about how Mobile IP-based services are central to future growth in an increasingly converged fixed/mobile world, download Whitepaper: 'IPX: The Second IP Revolution' with forward by Yankee Group.

Notes to Editors:

An IPX enables mobile operators to offer high-value 3G (and 4G) services such as voice, video streaming, and video sharing within specified services levels that can span multiple operators. The IPX ecosystem can also be viewed as a network; separate from the public Internet that enables managed QoS to support both next-generation broadcast and point-to-point services.

About TNZI

TNZI is the international division of Telecom New Zealand, the major full-service telecommunications provider in New Zealand. TNZI's global voice business has more than 200 voice customers/vendor relationships and carries voice traffic originating and terminating in all parts of the world. TNZI has been a pioneer in the international wholesale voice business and was the first international carrier to operate in the US using a 214 licence. TNZI has built a global next-generation softswitch network and developed offerings specifically targeted at the needs of mobile and fixed operators. Telecom New Zealand is listed on the Australian, New York and New Zealand stock exchanges and has a strong A rating from Moody's Investor Service and Standard and Poor's. Telecom is co-owner of the Southern Cross Cable network. For more information, visit: www.tnzi.com.

About Sybase 365

Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), is the global leader in enabling mobile information services for mobile operators, financial institutions and enterprises. We provide our customers with the widest offering in SMS, MMS and GRX interoperability, end-to-end mobile commerce solutions, innovative text messaging, mobile marketing and content delivery services. Sybase 365 processes more than one billion messages per day, reaching 800 operators and 3.4 billion subscribers around the world. For more information, visit: www.sybase.com/365. Read our blogs: http://blogs.sybase.com.

Sybase and Sybase 365, are trademarks or registered trademarks of Sybase, Inc. All other company and product names mentioned may be trademarks of the respective companies with which they are associated. (R) indicates registration in the United States.

Forward-Looking Statements

Certain statements in this release concerning Sybase, Inc. and its new products, business relationships, prospects and future growth are forward-looking and involve a number of uncertainties and risks. Factors that could cause actual events or results to differ materially from those suggested by these forward-looking statements include, but are not limited to, the performance of the global economy and growth in mobile telecommunications services sales; market acceptance of the company's products and services; customer and industry analyst perception of the company and its technology vision and future prospects; the success of certain business combinations engaged in by the company or by competitors; political unrest or acts of war; possible disruptive effects of organizational or personnel changes; and other factors described in Sybase, Inc.'s reports filed with the U.S. Securities and Exchange Commission, including its annual report on Form 10-K for the year ended December 31, 2008.

SOURCE: Sybase 365

Jean Loh 
Sybase 365 
jean.loh@sybase.com 
(65) 8328 0500 
or 
Jacinta Paul 
Lewis PR for Sybase 365 
SybaseSG@lewispr.com 
(65) 6534 7250

"Together, Sybase 365 and TNZI are well positioned to offer IPX Voice services to mobile operators due to our technical expertise, industry leadership, and long-standing relationships with mobile operators throughout the region," said Matthew Tonkin, Senior Director, Asia Pacific Sales, Sybase 365. "By combining our resources and expertise we can add real value developing and delivering an IPX voice service of guaranteed high quality which is also secure, scalable, and cost effective. We can offer a one-stop-shop that will enable our customers to maximize their operational efficiencies and cost savings as well as provide a higher quality of service to their subscribers."

Sybase 365 is at the forefront of the evolution to IPX - the industry's preferred solution for interconnecting various service providers over a global, private IP network with high technical performance and guaranteed end-to-end service levels. Working closely with the mobile operator community, both Sybase 365 and TNZI have participated in the GSM Association's IPX pre-commercial trials.

Sybase 365's IPX service is poised to deliver services including global data roaming, MMS, Roaming Signaling, SMS, IMS services (presence, SIP-based messaging, P2P video) in addition to voice services, partnering with TNZI. As well as providing a guaranteed quality of service, IPX is a cost-effective, scalable and flexible alternative to setting up bilateral connections with individual mobile operators. Using an IPX, operators can access interconnect services on a competitive basis, with common technical specifications and a consistent commercial model.

Says Brian Partridge, Director, Service Delivery Architecture, Yankee Group "As commoditization continues to impact ARPUs, there is a definite requirement for service providers of every tier and type to control cost. Moving to an IP technology to peer lowers cost significantly by removing the need for multilateral agreements between operators."

Visit Sybase 365 at Mobile Asia Congress, Hong Kong Convention and Exhibition Centre, November 18-19 200. Stand B02.

To learn more about how Mobile IP-based services are central to future growth in an increasingly converged fixed/mobile world, download Whitepaper:

'IPX: The Second IP Revolution' with forward by Yankee Group. http://www.gsmworld.com/documents/Sybase365_IPX_wp.pdf

Notes to Editors:

An IPX enables mobile operators to offer high-value 3G (and 4G) services such as voice, video streaming, and video sharing within specified services levels that can span multiple operators. The IPX ecosystem can also be viewed as a network; separate from the public Internet that enables managed QoS to support both next-generation broadcast and point-to-point services.

About TNZI

TNZI is the international division of Telecom New Zealand, the major full-service telecommunications provider in New Zealand. TNZI's global voice business has more than 200 voice customers/vendor relationships and carries voice traffic originating and terminating in all parts of the world. TNZI has been a pioneer in the international wholesale voice business and was the first international carrier to operate in the US using a 214 licence. TNZI has built a global next-generation softswitch network and developed offerings specifically targeted at the needs of mobile and fixed operators. Telecom New Zealand is listed on the Australian, New York and New Zealand stock exchanges and has a strong A rating from Moody's Investor Service and Standard and Poor's. Telecom is co-owner of the Southern Cross Cable network. For more information, visit: www.tnzi.com

About Sybase 365

Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), is the global leader in enabling mobile information services for mobile operators, financial institutions and enterprises. We provide our customers with the widest offering in SMS, MMS and GRX interoperability, end-to-end mobile commerce solutions, innovative text messaging, mobile marketing and content delivery services. Sybase 365 processes more than one billion messages per day, reaching 800 operators and 3.4 billion subscribers around the world. For more information, visit: www.sybase.com/365. Read our blogs: http://blogs.sybase.com

Sybase and Sybase 365, are trademarks or registered trademarks of Sybase, Inc. All other company and product names mentioned may be trademarks of the respective companies with which they are associated. indicates registration in the United States.

Forward-Looking Statements Certain statements in this release concerning Sybase, Inc. and its new products, business relationships, prospects and future growth are forward-looking and involve a number of uncertainties and risks. Factors that could cause actual events or results to differ materially from those suggested by these forward-looking statements include, but are not limited to, the performance of the global economy and growth in mobile telecommunications services sales; market acceptance of the company's products and services; customer and industry analyst perception of the company and its technology vision and future prospects; the success of certain business combinations engaged in by the company or by competitors; political unrest or acts of war; possible disruptive effects of organizational or personnel changes; and other factors described in Sybase, Inc.'s reports filed with the U.S. Securities and Exchange Commission, including its annual report on Form 10-K for the year ended December 31, 2008.

CONTACT: Sarah McArthur, Octopus Tel: +44 (0)7890 105 089 Tel: +44 (0)8453 700 655 Fax: +44 (0)8453 700 654 Rhona Thauvette, Sybase 365 e-mail: rhona.thauvette@sybase.com Tel: +33 1 53 05 29 10 Tom Flisher, Octopus Communications, for Sybase 365 e-mail: tom.flisher@octopuscomms.net Tel: +44 (0)845 3700 655

((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com.

The operators will gain access to more than 3.4 billion mobile subscribers around the world across 800 networks. With transcoding capabilities that traverse networks and handsets without degrading message quality, Sybase 365 seamlessly interconnects global mobile users over GSM, CDMA and TDMA networks.

In addition, Sybase 365 has also signed Laos operator, Lao Telecom, for its GRX 365 global data roaming service. This provides Lao Telecom subscribers with access to more than 500 mobile network operators around the world. GRX 365 can be used for international MMS connectivity via MMX 365, and SMS and Roaming Signalling using SigTran. These new agreements further extend Sybase 365's unrivalled global footprint and increases the number of operator partners in Asia to 161.

Sybase 365 is well placed to lead the next IP evolution. Its GRX 365 is IPX-ready, able to deliver interoperability for Voice and Video over IP and Instant Messaging among other services. In related news, the company today also announced its partnership with Telecom New Zealand International (TNZI) to provide a joint IPX Voice service. The IPX Voice service offers a high-quality voice service based on managed IP interconnects using Sybase 365 best-of-breed GRX infrastructure combined with TNZI's next-generation softswitch technology, enabling operators to maximize their operational efficiencies, save costs, and improve service quality to their subscribers.

"Asia continues to be a major market for Sybase 365", said Matthew Tonkin, Senior Director, Sales, for Sybase 365 in Asia. "These new agreements consolidate our leadership in providing operators with global and regional connectivity for messaging and data. As we move towards the convergence of fixed and mobile telephony, Sybase 365 is able to bridge the gap and provide a seamless and secure interoperability service to mobile operators worldwide."

Visit Sybase 365 at Mobile Asia Congress, Hong Kong Convention and Exhibition Centre,

November 18-19 200. Stand B02.

About Sybase 365

Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), is the global leader in enabling mobile information services for mobile operators, financial institutions and enterprises. We provide our customers with the widest offering in SMS, MMS and GRX interoperability, end-to-end mobile commerce solutions, innovative text messaging, mobile marketing and content delivery services. Sybase 365 processes more than one billion messages per day, reaching 800 operators and 3.4 billion subscribers around the world. For more information, visit: www.sybase.com/365. Read our blogs: http://blogs.sybase.com

Sybase, Sybase 365, GRX 365 and MMX 365 are trademarks or registered trademarks of Sybase, Inc. All other company and product names mentioned may be trademarks of the respective companies with which they are associated. indicates registration in the United States.

Forward-Looking Statements Certain statements in this release concerning Sybase 365 and Sybase, Inc. and their new products, new business relationships, prospects and future growth are forward-looking and involve a number of uncertainties and risks. Factors that could cause actual events or results to differ materially from those suggested by these forward-looking statements include, but are not limited to, the performance of the global economy and growth in sales of software, mobile banking and mobile commerce products and services; market acceptance of the company's products and services; customer and industry analyst perception of the company and its technology vision and future prospects; the success of certain business combinations engaged in by the company or by competitors; political unrest or acts of war; possible disruptive effects of organizational or personnel changes; and other factors described in Sybase, Inc.'s reports filed with the U.S. Securities and Exchange Commission, including its annual report on Form 10-K for the year ended December 31, 2008 and its quarterly reports on Form 10-Q for the three-month periods ended March 31, 2009 and June 30, 2009.

CONTACT: Rhona Thauvette, Sybase 365 e-mail: rhona.thauvette@sybase.com Tel: +33 1 53 05 29 10 Tom Flisher, Octopus Communications, for Sybase 365 e-mail: tom.flisher@octopuscomms.net Tel: +44 (0)845 3700 655 Katie Potts, Octopus Communications Tel: +44 (0)8453 700 655 Tel: +44 (0)7710 977 249

((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com.

Sybase 365 will also deliver SMS-based messages to Western Union consumers who have opted-in to receive offers such as coupons, promotional codes and additional information on products and services.

"There are now more than four billion mobile phones in use," said Gail Galuppo, Executive VP and CMO for Western Union. "In select markets, we are already putting the power of Western Union in our consumers' hands by offering transactions via mobile phone. By furthering our agreement with Sybase 365, we are able to bring even more value to our consumers by notifying them that their funds have been received and by offering discounts and special offers directly on their mobile phones."

"Sybase 365 global mobile messaging reach and mobile commerce services allow enterprises to maximize the potential of the mobile economy," said Marty Beard, President, Sybase 365. "This service is a perfect example of how companies can leverage our multi-faceted offering to reach and engage customers effectively through the mobile device."

This agreement builds on an alliance with Western Union announced earlier this year, where Sybase 365 was selected to participate in Western Union's Digital Vendor Program with its mWallet and mBanking Platforms. Facilitating mobile finance initiatives in Latin America, Africa, the Middle East and Asia, such programs will help build the mobile finance ecosystem benefitting enterprises and end-users.

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