"It is quite an honor for me to represent Under Armour. I have always appreciated the quality of their products, and to be partners with them is a dream come true," said St-Pierre.

"Not only is Georges one of the biggest stars in one of the fastest growing sports in the world, but his dedication to training and making himself the best at what he does aligns perfectly with our Brand's mission to make all athletes better," said Steve Battista, Under Armour Senior Vice President, Brand. "When we found out that he was a fan of ours, we jumped on the opportunity to bring him into the Under Armour family."

"Georges St-Pierre's continued success in MMA, his character and integrity, and his wide-reaching fan base make him a terrific brand ambassador for Under Armour, which, much like GSP, has become one of the foremost brands in sports in a short period of time," said Howard Nuchow, Co-Head, CAA Sports, which represents St-Pierre in conjunction with Shari L. Spencer, President of GSP Enterprises. "Pairing GSP with Under Armour is a testament to the explosive growth of MMA, and the popularity and cultural relevance of its top fighter, among consumers worldwide."

New for spring 2010, Under Armour has joined forces with Coretection Products Ltd. to bring state-of-the-art patented technology to athletes for all sports around the globe. St-Pierre will be prominently featured in in-store imagery highlighting the new Coreshort compression product. The Coreshort product works to stabilize the core without obstructing movement. The unique technology creates efficient movement through the core, activating stronger motion and more explosive propulsion. Available in two styles; the Coreshort product will retail for $44.99 and the Coreshort Pro product will retail for $59.99.

Under Armour, the originators of performance apparel, has transitioned athletes into moisture-wicking apparel since 1996. Under Armour products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe.

St-Pierre rounds out an impressive roster of NFL, MLB, NBA and Olympic stars, including Super Bowl Champions Ray Lewis (Baltimore Ravens) and Brandon Jacobs (New York Giants); one of the world's most accomplished downhill skiers, Lindsey Vonn; in addition to Devin Hester (Chicago Bears), Santana Moss (Washington Redskins), Ryan Zimmerman (Washington Nationals), Nick Markakis (Baltimore Orioles), Alfonso Soriano (Chicago Cubs), lacrosse superstar Paul Rabil, and U.S. Olympian Lindsey Jacobellis.

For more information about St-Pierre, please visit www.GSPFightClub.com.

About Under Armour, Inc.

Under Armour((R)) (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand's moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam's Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company's website at www.underarmour.com.

SOURCE Under Armour, Inc.

http://www.underarmour.com

"Consistent with Under Armour's global mission to make all athletes better, IMG Performance is a pioneer in the field of athletic and character development for competitors of all ages," said Kevin Plank, CEO and Founder, Under Armour. "This partnership represents a marshalling of the most passionate, scientific and innovative thinkers in the sports performance space and, together, we will establish the ultimate benchmarks by which all athletes, trainers and coaches will be measured. We have always said that the combine is the one true measure of an athlete's potential, and we believe each athlete's Combine360 score will be as universal as an SAT score in terms of making all athletes better."

As part of this new venture, beginning in early 2010, Under Armour and IMG Performance will host over 100 combines at regional sites across the country. Staffed by some of the world's top performance specialists from Under Armour and IMG Performance, the combines will lay the foundation for a consistent platform for athletic analysis. This partnership will also help establish testing metrics, training methodology, certification standards and continuing educational programs to maximize athletic development and performance potential. The focal points of this integrated training platform are at three levels: 90 (Core Physical), 180 (Sports-Specific Physical) and 360 (Advanced Elements). These tests will include physical conditioning, muscle regeneration, nutrition, sports medicine and anthropometric assessments.

"We are very pleased to have teamed with Under Armour to develop a unique and highly effective sports performance measurement system that we believe will become the benchmark by which all athletes will be measured," said George Pyne, President of IMG's Sports and Entertainment group. "Under Armour has become the dominant company in athletic combines and the addition of this revolutionary new tool takes that business to the next level."

To kick off the partnership and showcase the multi-sport applications of this joint initiative, Under Armour and IMG Performance hosted a special grassroots combine for dedicated football, soccer and rugby players (ages 8-18) on October 24th at London's Finsbury Park Stadium in conjunction with the NFL game in London between the New England Patriots and Tampa Bay Buccaneers. Over 250 talented athletes participated in this first-ever program.

In addition to the London combine, Under Armour will provide apparel, footwear and accessories to IMG Academies, a division of IMG Worldwide. Under Armour also will utilize the IMG Performance Institute at the Academy to test its newest innovations. IMG and Under Armour's partnership will have multiple retail and consumer extensions, with both parties working to develop sports-specific training programs, equipment, instruction and online content.

"Under Armour shares our passion to improve performance and the lives of those who pursue athletic development," said Sam Zussman, Senior Vice President of IMG and Managing Director of IMG Performance. "IMG Performance, through its world renowned academies has been developing on and off the field training that served over the past 30 years to not only build champions such as Andre Agassi, Maria Sharapova, Paula Creamer and Freddy Adu, but also help junior athletes develop into successful adults and pursue their college of choice. Together with Under Armour, we will be able to bring our proven athletic training and measurement to a broader population and help them improve their athletic performance and overall health."

About Under Armour, Inc.

Under Armour(R) (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand's moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam's Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company's website at www.underarmour.com.

About IMG Performance

IMG Performance is a division of IMG Worldwide, Inc. which encompasses the business of the Bradenton, Fla.-based IMG Academies, the 20-plus international David Leadbetter Golf Academies, and the Boca Raton, Fla.-based Evert Tennis Academy, as well as owning and operating multiple national and international junior athletic events. IMG Performance, which created the revolutionary Combine360, Combine180 and Combine90, is the exclusive manager and operator of all Under Armour combines worldwide and provides consulting services to national and international federations, professional organizations and intercollegiate sports teams and universities. For more information on the Bradenton-based IMG Performance, please see www.imgperformance.com

Contacts:
Jim Gallagher
IMG
(212) 774-4416
Email Contact

Diane Pelkey
Under Armour
410-246-5927
Email Contact

Josh Green
Catalyst
212-714-7905
Email Contact

SOURCE: IMG

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