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"WhereScape provides an attractive alternative for quickly prototyping, building and deploying Teradata data warehouses as well as dependent data marts for targeted BI solutions that can be quickly adapted as the business dictates," said Claudia Imhoff, President of Intelligent Solutions, a consultancy on data warehousing and BI technologies and strategies. "Most business users need a bit of help in 'visualizing' what a BI application can do for them, and WhereScape's prototypes, or mockups of the application, have been proven to be most effective in fine-tuning the functionality of the application. We all recognize that prototypes save time and money and ultimately lead to a more successful project."

WhereScape explained that RED provides native support for Teradata as well as IBM DB2, Oracle, and Microsoft SQL Server. WhereScape's framework explicitly supports Teradata normal-form model table methodologies, just as Teradata practitioners would generate if they were handcrafting the functionality. It builds Teradata objects (tables, indexes, join indexes etc) and generates set based procedures and scripts. WhereScape RED utilizes Teradata for both its ELT transformations and metadata storage. It generates strictly native Teradata scripts (FastLoad, MultiLoad and TPT), set-based code and objects, which are all documented and all automatically included in WhereScape's integrated and open metadata repository.

"We are delighted to welcome United Rentals as a WhereScape customer and are pleased with the role WhereScape is playing in the development and deployment of its Teradata data warehouse environment," said WhereScape Founder and CEO Michael Whitehead. "WhereScape RED ensures that organizations like United Rentals are not only developing data warehousing solutions quickly, but that these solutions are easily adaptable and integrate into the existing IT infrastructure as well."

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SmarTrend is bullish on shares of URI and our subscribers received an Uptrend alert on June 08, 2009 at $6.43, which has returned 70.8% to date.

Write to Chip Brian at cbrian@tradethetrend.com

---------------------------------------------------------------------------------------------

SmarTrend analyzes over 5,000 securities simultaneously throughout the trading day and provides its subscribers with trend change alerts in real time. To get a free trial of our trading calls and maximize your trading results, please visit http://www.TradeTheTrend.com.

Get exclusive, actionable insight into how the market is expected to trend prior to market open with our free morning newsletter. Sign up at: http://www.TradeTheTrend.com/signup.html