"In October, when we first looked at holiday airfares, we found that they were averaging 10% lower than a year ago," said priceline.com's Travel Ekspert Brian Ek. "Now, with the reduced seat capacity at many major airlines and holiday ticket demand starting to peak, fares are moving up. We believe that travelers looking for holiday airfare deals should lock in their tickets as soon as possible."

Thanksgiving

For Thanksgiving, priceline.com customers generally are finding:

-- For the lowest fares, try to travel on November 23, 26 (Thanksgiving Day), 27 and 30.

-- For average-priced fares, try to travel on November 21, 22, 24 and 28.

-- Consumers can expect to pay the highest fares if they travel on November 20, 25 and 29.

December Holidays

For the December holidays, priceline.com customers generally are finding:

-- For the lowest fares, try to travel on December 22, 24, 26, 28, 29, 31 and January 5.

-- For average-priced fares, try to travel on December 16, 20, 21, 23, 27, 30 and January 1.

-- Consumers can expect to pay the highest fares if they travel on December 17, 18, 19 and January 2, 3 and 4.

To see the best travel days and sample airfares for specific itineraries, check out priceline.com's customized Best Days To Fly Calendar at www.priceline.com/flights. Choose a departing city and arrival city to see a Best Days To Fly calendar customized for that market showing comparative sample airfares departing on each day during the holiday season.

Priceline.com's travel blog, The Travel Ekspert www.priceline.com/travelblog/ also features a weekly holiday airfare index, which is published on Tuesdays and tracks the 30 holiday itineraries where airfares have increased or decreased the most from the prior week. The blog also tracks what's happening to average airfares for Thanksgiving and December holidays.

Priceline.com's Travel Ekspert also offered some additional money-saving advice for holiday air travelers:

-- Pick times of the day that are normally less busy. Time of day is important. Travelers will find the most affordable seats departing early in the morning (5-7 a.m.) or late evening (after 8 p.m.). Mid-day (11 a.m. -- 4 p.m.) is a bit more expensive, but still reasonable. Most expensive are the peak business travel hours (8-10 a.m. and 5-7 p.m.).

-- Use priceline.com's Name Your Own Price(R) airline tickets service. Travelers can save even more on their airline tickets by using priceline.com's Name Your Own Price(R) ticketing service. Visit www.priceline.com/flights and click on the link to use priceline.com's Name Your Own Price(R) airline tickets service. For help in deciding when to fly or how to bid for maximum savings, check out priceline.com's Inside Track www.priceline.com/insidetrack.

-- Need a rental car or hotel room with that ticket? Don't make the relatives drive into that airport madhouse. Customers using priceline.com's published-price and Name Your Own Price airline tickets service can now add a rental car with a few mouse clicks. Priceline.com doesn't charge booking fees for its published-price rental cars. And here's another tip -- customers may find they can get a Name Your Own Price airfare/rental car combo for less than the price of a published-price airline ticket.

If Thanksgiving sleeping arrangements include the couch, then get a comfy hotel room using priceline.com's Name Your Own Price hotel service www.priceline.com/hotels.

About Priceline.com(R) Incorporated

Priceline.com Incorporated (Nasdaq: PCLN) www.priceline.com provides online travel services in 29 languages in over 78 countries in Europe, North America, Asia, the Middle East and Africa. Included in the priceline.com family of companies is Booking.com, a leading international online hotel reservation service, priceline.com, a leading U.S. online travel service for value-conscious leisure travelers, and Agoda.com, an Asian online hotel reservation service. Priceline.com believes that Booking.com is Europe's largest and fastest growing hotel reservation service, with a network of affiliated Web sites. Booking.com operates in over 70 countries in 24 languages and offers its customers access to over 73,000 participating hotels worldwide.

In the U.S., priceline.com gives customers more ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises than any other Internet travel service. In addition to getting great published prices, leisure travelers can narrow their searches using priceline.com's TripFilter advanced search technology, customize their search activity through priceline.com's Inside Track features, create packages to save even more money, and take advantage of priceline.com's famous Name Your Own Price(R) service, which can deliver the lowest prices available. Priceline.com also operates the following travel websites: Travelweb.com, Lowestfare.com, RentalCars.com and BreezeNet.com. Priceline.com also licenses its business model to certain independent and international licensees.

SOURCE: Priceline.com Incorporated

Priceline.com Incorporated 
For Press Information: 
Brian Ek, 203-299-8167 
brian.ek@priceline.com 
or 
For Investor Relations: 
Matthew Tynan, 203-299-8487 
matt.tynan@priceline.com

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The Hotel Negotiator App is available for free from the App Store on iPhone and iPod touch or at itunes.com/appstore.

Hotel listings can be sorted by star level, price, proximity and popularity. Hotel listings include address, star level, customer reviews and satisfaction scores, zoomable maps, pictures and descriptions. All of the hotels on the list can be booked either online or by automatically calling priceline.com's hotel booking specialists. Travelers who need help with other trip arrangements can select another option on the Hotel Negotiator app that takes them to a priceline.com website configured for iPhone and iPod touch. There, they can check flight status and browse and book airline tickets and rental cars on a published-price or Name Your Own Price basis.

((Comments on this story may be sent to health@closeupmedia.com))

The Hotel Negotiator App is available for free from the App Store on iPhone and iPod touch or at itunes.com/appstore.

"Our Hotel Negotiator App is designed for travelers who are on the road or at an airport and decide at the last minute that they need a room for the night," said priceline.com CMO Brett Keller. "The app also works for travelers who prefer to make their hotel arrangements after they've arrived in a city and have become familiar with the geography. Hotel Negotiator lets them use their iPhone or iPod touch to quickly negotiate the price and book a room from priceline.com's assortment of quality hotel rooms up until 11 p.m. ET on the night they need the room."

Priceline.com's Hotel Negotiator App includes the following features:

-Winning Bids recommendations. Choose a city and the Hotel Negotiator App displays multiple recent winning bids made by other priceline.com customers for hotels in different parts of the city at different star levels.

-Shake-Down geo-locator-triggered hotel search. Shaking the device establishes the traveler's location using location-based features and then performs a Winning Bids search for hotels in the surrounding areas.

-One-Page checkout. A specially designed one-page checkout screen speeds users through the bidding process.

-Instant Bid Results. Users will know whether their bid is accepted. If it is, they'll receive all the details on their hotel and its location.

-Native iPhone navigation. Users will instantly recognize the slides and wheels that help them navigate through the Hotel Negotiator shopping and booking experience.

-Not in the mood to negotiate? The Hotel Negotiator App also contains an option for browsing priceline.com's broad assortment of published-price hotels for a particular city or town. Browsing can be initiated by choosing a city or by shaking the device which will bring up a selection of hotels within that specific area.

According to Priceline.com, hotel listings can be sorted by star level, price, proximity and popularity. Hotel listings include address, star level, customer reviews and satisfaction scores, zoomable maps, pictures and descriptions. All of the hotels on the list can be booked either online or by automatically calling priceline.com's hotel booking specialists.

Travelers who need help with other trip arrangements can select another option on the Hotel Negotiator app that takes them to a priceline.com website configured for iPhone and iPod touch. There, users can check flight status and browse and book airline tickets and rental cars on a published-price or Name Your Own Price basis, the company noted in a release.

((Comments on this story may be sent to newsdesk@closeupmedia.com))