Zibb.com: Starcom Incorporated (Industry News & Blogs)

A-B InBev in Talks With Media Shops Over Best Practices

Wed, 11 Nov 2009 21:18:17 GMT

A-B InBev is huddling with its global media agencies in an attempt to create a standard set of practices for media buying across the globe.

Renren taps Starcom in rebranding efforts

Tue, 10 Nov 2009 00:00:00 GMT

Marketing, CHINA, ONLINE ADVERTISING, Renren taps Starcom in rebranding efforts, Online advertising emarketing email marketing, New business wins Advertising Agency Client, TV Broadcast Media,

Starcom MediaVest Group's Spark SMG at Center of Suzuki Scam Ads

Tue, 27 Oct 2009 17:58:06 GMT

Jobs and recruiting for media professionals in journalism, on-line content, book publishing, TV, radio, PR, graphic design, photography, and advertising

Indiantelevision.com > Media, Advertising & Marketing Watch > SMG...

Tue, 27 Oct 2009 15:25:07 GMT

The one-stop online source for the Indian cable, satellite, terrestrial, DTH television, business. Everything you wanted to now about India TV

EEF North West promotes Willow Starcom to trusted advisor status.

Tue, 27 Oct 2009 15:00:00 GMT

EEF Ltd, the UK's Manufacturers Organisation and leading advisor to thousands of manufacturing businesses across the UK, selects Willow Starcom.

Starcom wins Centrepoint account

Tue, 27 Oct 2009 07:30:00 GMT

Starcom wins Centrepoint account - Brand Republic News. Read Starcom wins Centrepoint account and other marketing news at Brand Republic. Brand Republic - first for Advertising, Marketing, Media and PR

Carat wins $25m Disney media business

Thu, 22 Oct 2009 05:53:00 GMT

Carat Melbourne has won Disney’s $25m media account, following a two-way pitch against Starcom.

The click isn’t just resting…

Fri, 09 Oct 2009 15:58:29 GMT

An article in today’s eMarketer nicely summarizes some recent comScore / Starcom USA research showing that fewer and fewer users are clicking on ads and those clicks are concentrated in an ever smaller share of the user base. Not

Advertisers Stick by Letterman Through Revelation

Fri, 02 Oct 2009 23:21:30 GMT

Major TV advertisers are sticking by late night talk show host and comedian David Letterman after he tried to head off bad publicity from a failed extortion attempt by revealing that he had sex with female staffers. Toyota Motor Corp.'s Lexus and DirecTV Group Inc.

Advertisers stick by Letterman through revelation

Fri, 02 Oct 2009 23:11:05 GMT

comScore and Starcom USA Release Updated “Natural Born Clickers” ...

Thu, 01 Oct 2009 14:49:12 GMT

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today released the results of an update to its highly publicized “Natural Born Clickers” research, originally conducted two years ago in conjunction with media agency Starcom USA and Tacoda. The collaborative studies focus on an

comScore and Starcom USA Release Updated 'Natural Born Clickers' ...

Thu, 01 Oct 2009 11:26:00 GMT

comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world today released the results of an update to its highly publicized "Natural Born Clickers" research, originally conducted two years ago in conjunction with media agency Starcom USA and Tacoda. The collaborative studies

Starcom and i-Level team up for £211m COI media-buying pitch

Thu, 03 Sep 2009 06:03:43 GMT

Media agency and digital agency form alliance in winner-takes-all race for giant government contract. By Mark Sweney

What will be the next global growth driver?

Mon, 24 Aug 2009 23:33:35 GMT

Sean Finnegan of Starcom MediaVest Group says digital will find its future in video and social media, but not without first mining consumer sentiment and intent. Here's why.

Online Media Daily: Starcom: Mobile Data Users Connecting To Ads ...

Tue, 28 Jul 2009 23:50:52 GMT

Almost two-thirds of mobile content consumers use their handheld devices to act on advertising in other media like out-of-home ads and digital videos, especially while on the go, according to new research from Starcom USA.

Starcom Mediavest Group wins at Cannes Lions 2009 Awards Ceremony

Sat, 04 Jul 2009 09:46:55 GMT

Starcom Mediavest Group has a strong heritage in the competition, and has been the second most shortlisted and awarded global media agency over the last seven years.

Starcom Expands Online Video Research Projects; Brings in B of A,...

Mon, 22 Jun 2009 18:43:48 GMT

In an effort to learn more about online video ad formats, Starcom is expanding its research project called “The Pool” to include new publishers and advertisers focused on short-form content for the Web, said Tracey Scheppach, SVP and video innovation...

More Than Media in Hanrahan’s World

Wed, 20 May 2009 12:00:00 GMT

Getting promoted to VP at Starcom isn’t the only big change in Magen Hanrahan’s life lately.She also recently got engaged, and that’s been a focal point for her for the last few weeks. Her fiancé isn’t in advertising or media and that’s just fine with her, because she has other relatives in the

Gauging the Value of Video Ads

Mon, 18 May 2009 12:47:00 GMT

Advertising industry information from Adweek. Read inside stories on advertising, creative, and client - agency relationships.

Starcom, NBCU, Applebee’s to Gauge Value of Video Ads

Sun, 17 May 2009 05:04:00 GMT

Collaborating to develop a model that defines the relative and combined value of video ads both on-air and onlinein order to gauge their true effectiveness against brand objectives

Starcom MediaVest Creates New Ad Buying Unit Focused on Local Med...

Mon, 11 May 2009 13:55:25 GMT

Starcom MediaVest Creates New Ad Buying Unit Focused on Local Media - Publisher: MediaBuyerPlanner

International Web Solution Provider Releases All-In-one Website A...

Mon, 04 May 2009 10:22:17 GMT

International Web Solution Provider Releases All-In-one Website Analyzation Tool. Starcom Systems, a full-service web solution provider offering its services worldwide, has released its much awaited all-in-one website analyzation software with a variety of useful front end and back end features.

Execs & Accounts: AOL, Starcom, Rockett

Sat, 02 May 2009 04:22:34 GMT

Jeff Levick joins AOL as head of global advertising and strategy; Starcom promotes Twohig; Rockett gets cruise client.

AbitibiBowater and Starcom Enter into Exclusive Sales Agreement (...

Mon, 01 Dec 2008 20:00:00 GMT

AbitibiBowater and Starcom Enter into Exclusive Sales Agreement. - MONTREAL, Dec. 1 /PRNewswire-FirstCall/ - AbitibiBowater and Starcom Paperworks announced today that they have entered into an exclusive sales agreement for the sale of AbitibiBowater's ECOLASER(TM) and ECOPAQUE LASER(TM) papers in

AbitibiBowater and Starcom Enter into Exclusive Sales Agreement

Mon, 01 Dec 2008 19:00:00 GMT

/PRNewswire-FirstCall/ - AbitibiBowater and Starcom Paperworks announced today that they have entered into an exclusive sales agreement for the sale of AbitibiBowater's ECOLASER(TM) and ECOPAQUE LASER(TM) papers in the forms channel.