Boots releases more data to IRI

www.theretail-it-bulletin.com | Mar 22, 2007

Boots is to supply named account data to Information Resources Inc. for the first time. The company has supplied IRI with more generic data since 1993 but the move to named account data will provide manufacturers with KPIs on own, competitor and Boots; own label products.

http://www.theretail-it-bulletin.com/news/boots_releases_more_data_to_iri_22-03-07/

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