Zecco Uncovers Influential Investors With PopularMedia

PopularMedia, the leader in social media marketing solutions, was asked by Zecco Holdings, Inc. to develop an effective online customer referral program that awards people who get friends to sign up for a new Zecco Trading account. Zecco is a financial social networking community with access to free stock trading through its wholly owned subsidiary, Zecco Trading, Inc. PopularMedia was able to optimize a word-of-mouth campaign for Zecco which resulted in a 941 percent increase in Zecco Trading account signups.

Influencer marketing tools made it simple and rewarding for people to invite their contacts to join the MyZecco community, and motivated invitees to open and fund new Zecco Trading accounts. The program was a closely watched test and learn effort that allowed Zecco to determine what resonated best with potential new customers. Through a variety of rewards ranging from a $25 certificate to iTunes to a charitable donation, Zecco found that online customers were most responsive with a cash giveaway. If a customer referred a friend who opened a Zecco Trading account, they would receive $50 in their Zecco Trading account. In addition, their friend would receive a free investing book. Through the optimization of the campaign, the PopularMedia web tracking tool indicated that program participants invited an average of 6 friends each.

"We were excited to work with PopularMedia in an effort to unveil new customers while better communicating and incentivizing our current online customers," said Jeroen Veth, CEO of Zecco. "With this program, we were able to generate a stable, predictable and long-term source of new accounts."

Through PopularMedia, companies can meticulously track each step in the referral process, uncovering which customers are referring their friends, how often and under what circumstances. PopularMedia was able to achieve success through scientific testing, optimization and client-delivered traffic.

"The key to a successful social media campaign is not only the ability to identify who is influential but also what makes them influential," says Jim Calhoun, CEO of PopularMedia. "By unlocking and demystifying social networks, businesses of almost any size or industry have the potential to more effectively community with online customers."

About PopularMedia

PopularMedia offers a suite of Social Media Marketing solutions and services that help global brands and agencies turn consumers into powerful influencers. Our solutions leverage social and online media networks to create fast-growing, sustainable, and measurable word-of-mouth (WOM) programs that deliver new customers, leads, sales, and targeted traffic, and a socially connected consumer database for future marketing initiatives. PopularMedia has created programs for more than 125 customers across the publishing, entertainment, e-commerce, financial services, technology, and telecom industries. PopularMedia is based in San Francisco and backed by Sequoia Capital and Steamboat Ventures. For more information, please visit: www.popularmedia.com.

About Zecco Holdings, Inc.

Headquartered in Burlingame, Calif., Zecco Holdings, Inc. (http://www.zecco.com) offers users a financial social networking community, and access to free stock trading through its wholly owned subsidiary, Zecco Trading, Inc. This revolutionary pricing and innovative financial community where great investing ideas can be freely shared, debated and tested, provides a refreshing alternative to traditional stock brokers like E*TRADE, Charles Schwab, and TDAmeritrade. Notable backers of Zecco Holdings include Velocity Capital, LundKenner (an early investor in Skype), and Boekhoorn M&A. Zecco/Zecco.com is not a securities broker/dealer. All securities and investments - including the 10 free trades per month, $4.50 thereafter offer - are offered through Zecco Trading, Inc., member FINRA / SIPC.

SOURCE: PopularMedia

Airfoil Public Relations - High Tech PR
Samantha Weeks, 650-691-7310
weeks@airfoilpr.com
www.airfoilpr.com