Intercasting Corp. Launches the ANTHEM(TM) Gateway Using Photobucket's Open API

Intercasting Corp., a leading mobile media company, today announced the launch of a unique wireless-to-web photo-sharing Photobucket mobile application utilizing its ANTHEM(TM) platform. Built using Photobucket's just-released API, the new ANTHEM-based application provides Photobucket's nearly 40 million users* with a seamless way to share photos they've captured on their mobile phones and easily upload and transfer them for use anywhere within Photobucket.

Intercasting works with wireless carriers to provide a bevy of web-based community and social networking sites for subscribers through its ANTHEM platform, which connects mobile carriers with social networking communities and entertainment companies. ANTHEM is also available to major brands and entertainment companies interested in developing mobile social networking communities.

The Photobucket API enables companies, including Intercasting, to create applications that let users access their Photobucket photos and videos from environments outside Photobucket.com. Since the Photobucket API works on any device with an Internet connection, those environments might include other Web sites, Web applications, desktop applications, browser plug-ins, mobile phones, home-entertainment systems, digital photo frames and digital cameras.

"The Photobucket API lets us tap into a valuable audience of millions of people who store, share and search billions of photos and videos on the Photobucket site," said Shawn Conahan, founder and CEO, Intercasting Corporation. "With more and more people using their mobile phones as an everyday camera, our ANTHEM application offers an easy way for people to quickly and easily share digital photos with their friends cross platform."

The Photobucket API enables developers to create applications that let users:

-- Securely log into their Photobucket accounts

-- Create, edit and access albums

-- Upload new content to their albums (photos, images and videos)

-- Share content from albums via e-mail

-- Search through publicly available content on Photobucket

-- Access and update metadata (titles, descriptions, tags, etc.)

"Our mission at Photobucket has always been to give people the power to upload and share photos and videos -- whether on blogs, social networks, auction sites, or consumer devices," said Alex Welch, president, Photobucket. "The broad release of our API offers new opportunities for people to illustrate their lives and share what they create with others. We're excited to see what a community of talented developers will do to extend our photo and video platform and tap into the creativity and passion of our users."

Coincident with the opening up of its API, Photobucket has launched an Application Gallery on its Web site where developers can showcase their products and users can find and download applications and discover devices that support the API. At the Application Gallery, Photobucket users can bookmark and share their favorite applications on their Photobucket profile, allowing other Photobucket users to try them out as well. To view the Photobucket Application Gallery, visit: http://gallery.photobucket.com.

For more information about the Photobucket API, please visit http://developer.photobucket.com.

About Intercasting

San Diego-based Intercasting, a leading mobile social networking company, partners with wireless carriers, social networking companies and major brands & entertainment companies across the globe to drive the growth of personalized mobile media through ANTHEM(TM), its award winning platform. Founded in 2004, Intercasting was the first company to deploy a carrier-grade mobile blogging and social networking application in North America with Rabble. Mobile carriers, brands and social networking sites interested in partnering with Intercasting please email anthem@intercastingcorp.com.

About Photobucket

Photobucket is the Web's most popular creative hub, with nearly 40 million unique users around the world linking billions of personal photos, graphics, slideshows and videos daily to hundreds of thousands of Web sites, including Bebo, Blogger, Craigslist, eBay, Facebook, Friendster, Hi5, MySpace, Orkut, Xanga and many others. In addition to linking content, Photobucket users share their personal digital media by email, instant messaging, and mobile devices. Every day, over 7.5 million personal photos, graphics and videos are uploaded to Photobucket for sharing with family, friends and the online world. The company actively moderates content to create a safe environment for its users, partners and advertisers. Photobucket has offices in Palo Alto, California and Denver, Colorado and is located online at http://www.photobucket.com. For the latest feature announcements and news, please visit the Photobucket blog at http://blog.photobucket.com.

(*) comScore Media Metrix, February 2008. For more information on comScore Networks, please go to http://www.comscore.com.

SOURCE: Intercasting Corp.

mPRm for Intercasting
Laura Lazear, 323-933-3399
llazear@mprm.com
or
LEWIS PR for Photobucket
Chris Ulbrich, 415-992-4400
photobucket@lewispr.com