HEARTS ON FIRE INTRODUCES ARCHITECTURAL JEWELRY COLLECTION

(Full text of a statement. Contact details below.) BW)(NY-HEARTS-ON-FIRE) Hearts on Fire Introduces Architectural Jewelry Collection Diamond Jewelry Inspired by Famous Structures from Around the World Retail Writers MULTIMEDIA AVAILABLE: http:/ www.businesswire.com/cgi-bin/mmg.cgieid=5773679 NEW YORK--(BUSINESS WIRE) - Sep. 09, 2008--Hearts On Fire, creator of The World's Most Perfectly Cut Diamond, brings an international flavor to its new, limited edition fall line called the Architectural Collection, a selection of 17 different designs inspired by eight famous structures. Breathtaking and intricate diamond jewelry designs emerged from an appreciation for structure as it relates to art.

Hearts On Fire's Jewelry Designer, Katherine Rosenberg-Pineau, selected some of the world's most iconic architecture as her design inspiration for this collection: the Chrysler Building in New York; the Sydney Opera House; the Beijing Olympic Stadium; the Leonard P. Zakim Bridge in Boston; the Tokyo National Gymnasium; the Chicago Spire; the Montreal Olympic Stadium; and the Great Court at the British Museum in London.

"When I think of the timeless beauty of a Hearts On Fire diamond and our diamond jewelry designs, I relate them to striking architecture. Much like our pieces, these fascinating buildings are engineered to create intense beauty out of raw materials. Regardless of personal style or taste, both end results embody perfection and unforgettable beauty," said Katherine.

This exclusive collection will be debuted in New York during fashion week and at the Emmys in September and will then tour through a selection of Hearts On Fire's fine jewelry partners around the U.S. this fall and internationally in 2009.

For more information about the Architectural Collection and to view the designs, please visit www.heartsonfire.com.

Legendary by Hearts On Fire Inspired by the Leonard P. Zakim Bridge in Boston, MA Earrings: A lattice of 18kt white gold connects a fanned framework of Hearts On Fire diamonds (5.41 ctw), reminiscent of the world's widest cable-stayed bridge, the Leonard P. Zakim Bridge in Boston, MA.

(Measurements: 67mm long x 29mm wide x 8.7mm high) Pendant: A double-strand chain studded with Hearts On Fire diamonds (6.40 ctw) suspends a structured array of 18kt white gold and more dazzling diamonds, showing true strength. (Measurements: 49mm long x 42mm wide x 13.5mm high) Right Hand Ring: Unique contours are created by a web of glowing Hearts On Fire diamonds (1.50 ctw) and shimmering 18kt white gold.

(Measurements: 26.4mm long x 19mm wide x 6mm high) Convergence Inspired by the Great Court at the British Museum in London, England Right Hand Ring: A circling display of brilliant Hearts On Fire diamonds (2.05 ctw) echoes the impressive geometric glass dome of the British Museum Great Court in London. Available in 18kt white gold.

(Measurements: 23mm wide x 7mm high) Necklace: Sparkling Hearts On Fire diamonds (5.57 ctw) dancing in loops append on a double-strand 18kt white gold chain, making you the focal point of the room. (Measurements: 48mm tall x 38.5mm wide x 12mm high) Culmination Inspired by theChicago Spire in Chicago, IL Right Hand Ring: Ribbons of Hearts On Fire diamonds (2.00 ctw) flow together, mirroring the delicately twisted texture of the much-awaited Chicago Spire. Available in 18kt white gold. (Measurements: 17mm tall at widest point x 4mm high) Earrings: Winding bands of Hearts On Fire diamonds (31.50 ctw) twirl downward, creating a distinctive curling shape. Available in 18kt white gold. (Measurements: 76mm long x 21mm wide) Encapsulate Inspired by the Montreal Olympic Stadium in Montreal, Canada Necklace: Gleaming ovals of Hearts On Fire diamonds (12.64 ctw) set in delicate buttressing are modeled after the Montreal Olympic Stadium.

Available in 18kt white gold. (Measurements: 68.5mm long x 39.5mm wide x 10.5mm high) Earrings: Links of Hearts On Fire diamonds (11.96 ctw) descend toward delicate 18kt white gold elliptical silhouettes. Available in 18kt white gold. (Measurements: 78mm long x 31mm wide x 9mm high) Virtuoso Inspired by the Sydney Opera House in Sydney, Australia Necklace: This bona fide showstopper features scalloped waves of Dream and Hearts On Fire diamonds (76.00 ctw) that reverberate the dramatic peaks of the Sydney Opera House. Available in 18kt white gold.

(Measurements: 47mm at widest point x 33mm at narrowest point) Ceremonious Inspired by the Beijing National Stadium in Beijing, China Bangle: Luminous Hearts On Fire diamonds (46.15 ctw) are supported by a complex nest of elegant 18kt white gold strands in this unique tribute to the Beijing Olympic Stadium. (Measurements: 25.5mm wide x 21mm high) Right Hand Ring: A complex lacework of 18kt white or yellow gold flaunts stunning Hearts On Fire diamonds (2.50 ctw) in this compelling piece, modeled after the Olympic Stadium in Beijing. (Measurements: 17mm wide shank x 5mm wide x 9mm high) Sculptural Inspired by the Chrysler Building in New York City, NY Earrings: Resembling the Art Deco design of the Chrysler Building in New York City, this graduated spectacle of Dream and Hearts On Fire diamonds (13.97 ctw) is exceptionally elegant. Available in 18kt white gold.

(Measurements: 63.5mm long x 17mm wide) Large Bracelet: This more substantial bracelet defines luxury, featuring a network of lustrous Hearts On Fire diamonds (26.35 ctw). Available in 18kt white gold. (Measurements: 16mm high) Cuff: This piece is quite significant, presenting a structuredarrangement of gleaming Hearts On Fire and Dream diamonds (68.50 ctw). Available in 18kt white gold. (Measurements: 44mm at widest point x 33mm at narrowest point x 19.5mm high) Right Hand Ring: The modulating design of sparkling Hearts On Fire and Dream diamonds (6.80 ctw) offers a sophisticated silhouette andmakes a confident statement. Available in 18kt white gold. (Measurements: 14mm at widest point x 11.25mm at narrowest point) Boundless Inspired by the Tokyo National Gymnasium in Tokyo, Japan Brooch: Inspired by the Tokyo Olympic Stadium, this graceful brooch features elegant lines, superior artistry, and sparkling Hearts On Fire diamonds (17.00 ctw). Available in 18kt white gold. (Measurements: 120mm long x 44.5mm at widest point, 18mm high at tallest point x 13mm high at lowest point) About Hearts On Fire The Hearts On Fire Company (HOF) is successfully building the preeminent consumer brand in the fine diamond jewelry business, powered by the pulsating energy of its extraordinary diamonds. Founded in 1996, Hearts On Fire has established a new industry standard for diamond cutting perfection, enabling the Company to becomeone of the world'sleading diamond brands. The Company continues to redefine the industry through its extraordinary diamonds, sophisticated marketing and training programs, and unique retail relationships. Hearts On Fire, The World's Most Perfectly Cut Diamond, is carried in 31 countries, including 600 U.S. retail locations, as well as locations throughout the U.K., Asia, and the Caribbean. For more information, please visit www.heartsonfire.com.

Hearts On FireRachel Clementi, 917-324-3421 rclementi@heartsonfire.com

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