Digital River signs e-commerce agreement with Shure

Digital River, a provider of global e-commerce solutions, has signed an e-commerce agreement with Shure Incorporated, a manufacturer of microphones, earphones and audio electronics.

Digital River recently designed and launched a new online store located at its website to support the marketing and sales of Shure's consumer and professional audio equipment in the US.

To help Shure expand its online business for its growing personal listening and accessory product lines, Digital River is providing e-commerce services. For the new store, Digital River is managing online store orders, physical product fulfillment, fraud prevention screening and 24X7 customer service. Digital River also will provide online marketing tools to help Shure implement marketing programs and online product promotions designed to convert traffic into sales and build customer loyalty.

Don Peterson, Digital River's senior vice president of global client development, said: "Leading electronics manufacturers like Shure continue to rely on our global e-commerce expertise and comprehensive solution to create seamless online shopping experiences for their customers and help grow their businesses."

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