U.S. Olympic Men's Basketball Team, New Team Look to Be Introduced to Fans and Media In NYC On June 30

NIKE, Inc. (NYSE:NKE)

WHAT:       On Monday, June 30, the United States' top basketball
            players, including Kobe Bryant, LeBron James, Carmelo
            Anthony and Dwyane Wade, will assemble in New York City to
            take part in an unprecedented fan celebration and
            unveiling of the Men's Basketball Team that will compete
            for Team USA at the Beijing 2008 Olympic Games.

            Led by head coach Mike Krzyzewski, Team USA will gather at
            Rockefeller Center's famed ice rink for a team
            introduction that will feature all 12 members of the squad
            that will represent the United States this summer. The
            event will be hosted by TV personality Kevin Frazier.

            During the event, Nike will also unveil Team USA's new
            Swift System of Dress basketball uniform. The new Nike
            designed uniform eliminates 24 centimeters of material and
            reduces the weight by 31 percent. The uniform also
            features Nike Aerographics, an engineered mesh providing
            zoned cooling that reduces up to half the yarn, making it
            more lightweight and breathable. An exclusively designed
            "We the People" graphic, inspired by USA's rich history,
            is also integrated into the uniform.

            In addition to Team USA's uniform design, Nike will
            showcase the USA Nike Hyperdunk colorway. The Nike
            Hyperdunk is 18 percent lighter than the average Nike
            basketball shoe and is the lightest and strongest
            basketball shoe Nike has ever created. Key products
            inspired by the USA Basketball uniform and Hyperdunk
            footwear featuring Flywire technology will be available to
            consumers beginning July 26th.

WHEN:       Monday, June 30
            12:30 pm - 1:30 pm
            Media check in at the top of the steps to the ice rink
            begins at 11:30 am

WHERE:      Rockefeller Center Ice Rink
            30 Rockefeller Plaza

MEDIA INFO: Media availability for Team USA will take place from
            2:30 pm until 4:30 pm at the Plaza Hotel. Enter on 58th
            Street. Media check-in for interviews at the Plaza begins
            at 1:30 pm. Players will NOT be available individually,
            but in pool sessions. To view the entire USA Basketball
            player roster, please visit www.usabasketball.com.

SOURCE: NIKE, Inc.

Nike Media Relations
212-367-4447

Copyright (C) 2008 BusinessWire. All rights reserved

News Provided by COMTEX


Related terms: apparel, basketball, hotel, media, men, new york, nyse, olympics, products, Team USA, technology, tv

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