'KEY, International Edition' a Real Estate Magazine from The New York Times and the International Herald Tribune to Launch Oct. 6 in Europe and the Middle East

The New York Times and the International Herald Tribune announced today that on Oct. 6, they will launch KEY, The New York Times Real Estate Magazine - International Edition. The magazine will be distributed inside the IHT to subscribers, at hotels and on newsstands in major markets in Europe and the Middle East. It will be published twice a year offering a mix of original content with articles from the U.S. publication.

Informative and engaging, KEY, International Edition, delivers high-quality journalism and compelling photography while reporting on the world's real estate markets. The publication offers advertisers a new environment to showcase their products and services to an international, affluent set of readers drawn to luxury and style.

"Expanding KEY to major cities in Europe and the Middle East is a big advantage for our advertisers here in the U.S.," said Denise Warren, senior vice president and chief advertising officer, The New York Times Media Group. "Advertisers are always looking for new ways to extend their brand and KEY is the perfect vehicle to reach an influential international audience in the real estate marketplace."

"KEY will give advertisers a unique opportunity to reach the very affluent audience of the IHT with a glossy magazine dedicated to luxury real estate. Today the global citizen is also a global investor and KEY with the IHT will be the link between home owners, home sellers, developers and marketers of fine properties worldwide," said Jean-Christophe Demarta, international advertising director, The New York Times Media Group.

The reservation close date for KEY, International Edition is Aug. 27. For information on advertising, please contact Andy Wright at 212-556-1050 or wrighah@nytimes.com.

About The New York Times Company

The New York Times Company (NYSE: NYT), a leading media company with 2007 revenues of $3.2 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 16 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

About the International Herald Tribune

The International Herald Tribune (IHT) is the premier international newspaper for opinion leaders and decision-makers around the globe. It combines the extensive resources of its own correspondents with those of The New York Times, is printed at 35 sites throughout the world and is for sale in more than 180 countries. Based in Paris since 1887, the IHT is part of The New York Times Company.

This press release can be downloaded from www.nytco.com

SOURCE: The New York Times Company

The New York Times Company
Uchenna Hicks, 212-556-1757
hicksul@nytimes.com
or
International Herald Tribune
Vanessa Whittall, +44 (0) 7887 801 257
vwhittall@iht.com
or
Leach Communications
Meghan Verdon, 212-481-2826
mv@leachcommunications.com

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