Microsoft Names Comtech as Authorized Distributor in China

Microsoft has announced the appointment of Comtech Communication Technology (Shenzhen) as an authorized distributor partner in China to extend the availability of its Windows Embedded family of products.

The appointment brings the total number of distribution partners to four in China.

Comtech is a module design solutions provider, serving more than 1,000 manufacturers in the mobile handset, telecom equipment, industrial and consumer markets. As one of the four Microsoft authorized embedded distributors in China, Comtech leverages Windows Embedded technologies for product development. Using Windows Embedded enables Comtech to customize module designs according to the OEMs' specific needs, and provide OEMs with value-added products and services to help them accelerate the time-to-market.

"Comtech distributes a wide range of components and customized modules of leading brand names and maintains a strategic partnership with Microsoft," said Yi Yuan, President of Comtech Communication Technology. "Our established relationship with Windows Embedded will give our clients access to the most advanced embedded technology components in a timely and cost-effective manner, reduce the time to market and lower overall costs."

"Microsoft proudly recognizes the invaluable contribution partners make to our business through their outstanding customer service and the innovative use of Microsoft technologies," said Ya-Qin Zhang, Corporate Vice President of Microsoft, "The strategic partnership with our distributors like Comtech play a key role in our success. We are absolutely committed to helping them excel in their business."

"As demand for embedded systems and devices such as point of sale (POS) and GPS devices increase, we aim to expand the existing Windows Embedded partner ecosystem of developers, device makers and distributors, and contribute significantly to support industry growth," said John Boladian, Marketing Director, Windows Embedded, Asia Pacific & Greater China, Microsoft. "Partnering with Comtech definitely strengthens our partner ecosystem in China. The strong partner ecosystem significantly contributed to the 85 percent YoY growth of Windows Embedded's revenue in FY08 in China. We believe Comtech and the other three distributors will continuously help us realize our business target in the next three years."

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