FEMSA Schedules Conference Call to Discuss Third Quarter 2008 Financial Results

Fomento Economico Mexicano, S.A.B. de C.V. ("FEMSA") (NYSE: FMX; BMV: FEMSAUBD) is pleased to invite you to participate in its Third Quarter 2008 Conference Call that will be held on:

Tuesday, October 28, 2008
                              12:00 PM Eastern Time
                           (10:00 AM Mexico City Time)

Javier Astaburuaga, Chief Financial Officer of FEMSA, will host the call and discuss FEMSA's 3rd quarter 2008 financial results, followed by a question and answer session. The quarterly results will be released on October 28 before the markets open.

To participate in the conference call, please dial
                          Domestic US: +1-888-820-9408
                          International: +1-913-312-1432

The conference call will be webcast live through streaming audio. For details please visit http://www.femsa.com/investor

If you are unable to participate live, the conference call replay will be available through November 4, 2008; dialing Domestic US: +1-888-203-1112 / International: +1-719-457-0820 using passcode: 4423442. Additionally, the conference call audio will be available on http://ir.femsa.com/results.cfm

FEMSA is the leading beverage company in Latin America. It controls an integrated beverage platform that comprises Coca-Cola FEMSA, the largest Coca-Cola bottler in the region; FEMSA Cerveza, one of the leading brewers in Mexico, with presence in Brazil, and an important beer exporter to the United States and other countries; and Oxxo, the largest and fastest growing convenience store chain in Mexico with over 5,800 stores.

Web site: http://www.femsa.com
              http://www.femsa.com/investor

FEMSA investor contact, investor@femsa.com.mx, or media contact,
comunicacion@femsa.com; Audio: http://ir.femsa.com/results.cfm

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