Qualcomm Appoints Executives to Lead Africa and Middle East Operations

JOHANNESBURG, South Africa and DUBAI, United Arab Emirates, July 21 /PRNewswire/ --

Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator of advanced wireless technologies and data solutions, today announced the appointments of James Munn as the company's vice president of business development for Sub-Sahara Africa and Jay Srage as its vice president of business development for the Middle East and North Africa. In these roles, Munn and Srage will lead Qualcomm's business operations in the regions and manage the Company's strategic relationships with regional customers, including network operators, infrastructure equipment providers, mobile handset vendors and value-added service developers.

"The Middle East and Africa are complex blends of diverse market segments that present unique challenges and considerable growth opportunities to Qualcomm. James and Jay both bring an exceptional mix of telecom and consumer product industry expertise to their positions, making them ideal candidates to spearhead our growing business development efforts in the regions," said Jing Wang, executive vice president of Qualcomm Asia Pacific and Middle East/Africa. "The insight and leadership of these two executives puts Qualcomm in a good position to strengthen its existing partnerships and foster new relationships to expand its market reach."

Before joining Qualcomm, Munn was vice president of Samsung's mobile division in South Africa, where he spearheaded Samsung's sales and marketing activities and played a leading role in growing its regional market share. Previously, he spent 10 years with Ericsson and most recently served as the director of consumer products for Sony Ericsson in South Africa. Prior to this, Munn worked in Europe for Matsushita Communications (Panasonic) during the time when Europe started to migrate from analog to digital mobile networks. Munn earned a Bachelor of Arts in international marketing from the University of Greenwich in London.

Srage spent more than 10 years at Texas Instruments (TI), most recently overseeing marketing operations for TI's wireless terminals business unit. Srage also co-managed TI Ventures, the company's venture finance fund, where he directed TI's investments in start-up companies focused on the wireless and telecommunications industries. In prior roles, Srage was involved in marketing and business development for TI's digital audio business unit. Srage earned a Master of Business Administration from the University of Chicago, a Master of Science in electrical engineering from the University of Michigan - Ann Arbor and a Bachelor of Science in electrical engineering from the American University of Beirut.

Qualcomm Incorporated (http://www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2008 FORTUNE 500(R) company traded on The Nasdaq Stock Market(R) under the ticker symbol QCOM.

Qualcomm is a registered trademark of Qualcomm Incorporated. All other trademarks are the property of their respective owners.

Press Contacts:
    Nono Matuwane, KCMC for Qualcomm SSA
    Phone: +27-11-772-1007
    Email: nono@kcmc.co.za

    Bianca Morgan, Gulf Hill & Knowlton for Qualcomm MENA
    Phone: +971-4-3344-930
    Email: bianca.morgan@hillandknowlton.com

    John Gilbert, Qualcomm Investor Relations
    Phone: +1-858-658-4813
    Email: ir@qualcomm.com

Web site: http://www.qualcomm.com

Nono Matuwane of KCMC for Qualcomm SSA, +27-11-772-1007, nono@kcmc.co.za; Bianca
Morgan of Gulf Hill & Knowlton for Qualcomm MENA, +971-4-3344-930,
bianca.morgan@hillandknowlton.com; or John Gilbert, Qualcomm Investor Relations,
+1-858-658-4813, ir@qualcomm.com

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