Adobe Solutions Help Drive Fast & Furious Web site

Adobe Systems Inc. announced that the online campaign for Universal Pictures' Fast & Furious, created with Adobe Creative Suite 4 software, helped drive ticket sales.

According to Universal Pictures, record breaking traffic on the Fast & Furious Web site contributed to the movie reaching the top position at the box office in its opening weekend at $70.9 million. Fans who bought tickets online from the movie's Web site received a free song download from iTunes.

Universal Pictures hired The Visionaire Group to design and execute the campaign that gives fans an emotional connection to the movie, promotes ticket sales, and enables fans to purchase limited edition DVDs. Using Adobe Creative Suite 4 Web Premium software and the Adobe Flash Platform, The Visionaire Group created the online campaign in half the expected development time.

The agency created a multi-faceted campaign that capitalized on the return of the star-studded cast from the original film The Fast and the Furious. The campaign used video, motion graphics and 3-D to deliver an online experience that appealed to hard-core fans, as well as those new to the franchise.

To spark the enthusiasm of the early awareness audience of young car enthusiasts, the groups noted, the campaign incorporated a fun and engaging Web site, rich-media advertisements, a downloadable desktop widget, a custom iPhone Web site and more.

JP Richards, vice president digital marketing, Universal Pictures noted that, "Our goal on Fast & Furious was to develop the most compelling creative content and Adobe Creative Suite 4 delivered way beyond my expectations, while doing it in half the development time."

((Comments on this story may be sent to newsdesk@closeupmedia.com))

Related terms: film, graphics, online, president, sales, software, traffic, video, web