Samsung unveils new line of side-by-side refrigerators in Pakistan

Samsung Electronics Co. Ltd, Worlds no.1 manufacturer of semiconductors, mobile handsets and LCD monitors is now set out to change the way people refrigerate their products in Pakistan. Keeping abreast with the changing lifestyles, where consumers seek convenience bundled with style, Samsung has also added its usual touch of innovation, which is its hallmark.

Being the pioneer in Twin cooling technology, now it has further enhanced the product by incorporating space-saving technology to increase storage capabilities without adding to the units outside dimensions. When Samsung Electronics launched its first side-by-side refrigerator, most of the competing products in Europe were American brands.

However, those bulky refrigerators failed to appeal to European tastes that care more about kitchen decor. Samsungs research addressed this concern and since then, Samsung Electronics has been ranked first in the European side-by-side refrigerator market for seven consecutive years. Owing to the changing preferences and lifestyle of the Pakistani consumers Samsung has introduced its sleek and stylish refrigerator in the Pakistani market as well, for those who have an eye for perfection and beauty.

Mr. Baber Ali Kazmi, Category Head of Home Appliances, Samsung Electronics Co. Ltd while expressing his views stated Side-by-Side refrigerator has been the envy of all fashionista who reformed kitchen life as one of the important lifestyles. Samsung Electronics first took a leadership role in the side-by-side refrigerator market when it introduced the Integral60 with built-in depth in 2006. With the latest SBS refrigerator Samsung has brought revolutionary solutions in Pakistan, while maintaining the edge of unsurpassed external dimensions.

Samsung Being number one in the Side-By-Side category worldwide understand its consumers and offers deeper and wider storage facility by expanding the capacity of a conventional-sized refrigerator by more than 100 litres that can accommodate larger items than traditional refrigerators. Samsungs patented TWIN Cooling Plus TM system allows the main compartment and freezer to be controlled separately, without any transfer of cooling air.

This allows the fridge to maintain proper humidity levels for fresher vegetables, and prevents the natural flavour of foods such as ice cream from blending with other odours. Its cooling air is supplied to every shelf separately, ensuring a constant temperature and minimal recovery time after the door is opened. As a leading innovator of environment friendly products and technologies, Samsung SBS refrigerators drastically reduce the strain on natures valuable resources, also refraining from the usage of products which

results in global warming.

About Samsung Electronics Co. Ltd Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$105 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of two main business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com

Related terms: business, communications, electronics, environment, europe, manufacturer, market, pakistan, products, research, sales, semiconductors, technology