Time Warner Cable Launches Promotions On Demand

Time Warner Cable Inc. announced the launch of Promotions On Demand (POD), a video on demand technology that enables consumers to request promotional offers from the comfort of their living room through their remote control.

With the debut of Promotions on Demand, Time Warner Cable said that consumers will now have the opportunity to research products and services in TWC's VOD channels and receive purchase or trial incentives from advertisers of their own choosing. Equally important, Advertisers now have a turn-key solution to focus on consumers.

"When customers get marketing materials they really want and advertisers get customers who are interested in their offers, everybody wins," said Joan Gillman, President, Time Warner Cable Media Sales. "In addition, POD can help marketers maximize their marketing dollars during this unprecedented economic downturn."

Time Warner Cable said it will manage the end to end experience. Consumers will have the opportunity to view promotional offers from a variety of advertisers in endemic VOD channels like Find it on Demand and Automotive on Demand to make their promotional requests and receive their offer package from the United States Postal Service in less than a week.

Promotions On Demand will be rolled out in Time Warner Cable's top advertising markets reaching 3.5 million digital subscribers and made available to select advertisers from late May. The full rollout of Promotions on Demand across its digital subscriber based is slated for the third quarter of 2009, the company noted in a release.

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