Univision Unveils Interactive Self-Service Platform, Powered by AdReady

Univision Interactive Media, the digital division of Univision Communications, a Spanish-language media company in the United States, announced the launch of Univision Interactive Self-Service, a self-service display advertising platform which will provide marketers of all sizes the opportunity to reach a growing and highly valued online audience.

Univision Interactive Self-Service is powered by AdReady for Publishers, an online display advertising solution developed by Seattle-based AdReady. This new alliance will enable Univision Interactive Media to provide self-service advertisers with a way to advertise on Univision.com and partner websites, and reach their audience in a highly targeted manner.

"Univision Interactive Self-Service will accelerate Univision's ability to bring new advertisers online and serve them more efficiently," said Kevin Conroy, president of Univision Interactive Media. "We look forward to working with AdReady as we continue to develop innovative new ways to enhance our offerings and provide new solutions to our advertising partners and publishers alike."

"We are pleased to partner with Univision Interactive Media to support this exciting advertising initiative," said Mark Feldman, senior vice president, Sales & Business Development, AdReady. "We offer a unique solution that dramatically reduces the cost, complexity and time associated with managing online display advertising campaigns. As a result, online advertisers can more effectively target customers and drive results."

Univision Interactive Self-Service will allow access to a database of customizable display ads that can be modified to the advertiser's needs. This end-to-end platform will consist of the following components:

- Creative Tool: Advertisers will be able to choose from more than 800 fully customizable banner templates that can be tailored to deliver their unique marketing message

- Media Planning: Advertisers will then be able to create geo-targeted campaigns that will run in contextually relevant placements

- Credit Card Billing: Advertisers can submit their credit card the same day they create their ads and campaign

- Reporting and Optimization: Robust reporting tools will enable marketers to track performance and optimize their campaigns on a daily basis

Univision Interactive Self-Service Site:

univision.adready.com)

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