Sun-Times Media Group Names Gladys Arroyo VP of Advertising for the Chicago Sun-Times
Apr 25, 2009 (Close-Up Media via COMTEX) --
Company: Sun-Times Media Group Inc (SUTMQ)
Sun-Times Media Group, Inc. announced that it has named Gladys Arroyo as Vice President of Advertising for the Chicago Sun-Times and the media group's Chicago city region.
In this capacity, she will lead all local retail advertising programs and strategies for the Company's flagship paper and web site as well as spearhead retail sales across the local Chicago market.
Arroyo brings nearly two decades of marketing and advertising experience to her new role, having worked across the city's newspaper, online and television landscape.
"Gladys's years of sales and marketing leader ship combined with her extensive knowledge of Chicago media make her an ideal fit for this role," said Barbara Swanson, Senior Vice President of Advertising and Marketing for Sun-Times Media Group. "Her insights will help expand the customer base which understands and values the role and reach the Chicago Sun-Times plays in the community."
Added President and Chief Operating Officer, Rick Surkamer, "Gladys's marketing acumen and leader ship commitment to our company is very much appreciated."
Arroyo joined Sun-Times Media Group in June 2008, most recently serving as Director of Advertising for Pioneer Press West, where she oversaw the sales efforts for the Hinsdale and Oak Park offices. She also spent 16 years with the Tribune Company, holding a series of leader ship positions in retail marketing, classified and general sales as well as helping lead the Chicago and national launches of Hoy, Tribune Publishing's Spanish newspaper. Most recent to Sun-Times Media Group, Arroyo served as a local sales manager at Univision, a Spanish-language media company.
Arroyo will report to Barbara Swanson.
Sun-Times Media Group, Inc. is a source of local news and information for the greater Chicago area. Its media properties include the Chicago Sun-Times and Suntimes.com as well as newspapers and Web sites serving more than 300 communities across Chicago.
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Company: Sun-Times Media Group Inc (SUTMQ)
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