StrongMail Unveils On-Premise Email Marketing to the 'Cloud'

StrongMail Systems, a provider of commercial-grade solutions for marketing and transactional email, announced new "cloud-ready" versions of StrongMail Message Studio 5.0, which was officially launched in a separate announcement.

By offering cloud-hosted versions of StrongMail Message Studio, StrongMail is the first email solution provider to fully leverage cloud computing and offer companies all the benefits of installed software and SaaS in one versatile solution. This new release includes a cloud-hosted version of StrongMail On-Demand offered as a dedicated solution via an enhanced SaaS (Software-as-a-Service) model, and as a cloud-hosted version of StrongMail Message offered via a licensed product model. Both versions leverage cloud-hosting services from market-leaders, including Rackspace Hosting.

By taking advantage of new, commercial-grade virtual servers offered via the cloud, StrongMail stated that its email marketing solutions offer the following benefits:

- Dedicated System - Each system is a single instance that can be customized to suit the individual needs of the business.

- Flexible Data Integration via "Hybrid Option" - StrongMail can be "split" to reside partially in the cloud and partially on-premise, providing ultimate flexibility to meet specific business requirements (e.g. maintain sensitive data behind a firewall).

- Lowest Total Cost of Ownership - Businesses have the option to purchase a one-time cost, perpetual license for StrongMail in the cloud. This gives them the best of both worlds: the cost benefits of a software solution, with the ease of ownership of a SaaS solution.

- Future Proof - Cloud computing provides flexibility for seamless expansion and contraction to accommodate seasonal changes in volume and business requirements. Additionally, StrongMail's solutions can be easily converted from a cloud model to an on-premise license model and vice versa to grow with each business as their needs change.

"Virtual servers offered via the cloud represent a game-changing shift with significant implications that we can't yet begin to fully appreciate. For example, elastic, low-cost virtual servers that can be quickly and easily provisioned make it possible for a traditional software vendor to offer their product as SaaS without re-architecting it for multi-tenancy, creating a best-of-both-worlds scenario for businesses," said Bill Wagner, EVP of business operations, StrongMail Systems.

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